Carol Gillam Email & Phone Number

Develop and implement strategic digital marketing plan for Colonial Williamsburg. Work with programmatic platforms on thoughtful digital creative and placement strategies to gain the most return on investment. Creation of KPI dashboard monitoring general website traffic, cart traffic and transactions, and effectiveness of digital advertising. Implementation of Google AdWords campaigns, featuring click-to-call ad extensions to make customer transactions easy.

Create marketing plan and budget to position Merchants Square as a shopping destination and “downtown” hub with goals to increase individual store revenues and target a younger demographic. Development of the Official Merchants Square Location program, distinguishing stores with Colonial Williamsburg affiliation and attracting attention from millennial shoppers. Engage community and drive awareness via social media platforms.Results:• Fourth quarter sales across the board in Merchants Square saw 6% increase as a result of new marketing tactics• Increased traffic to Merchants Square website by 20%• Reach of Merchants Square Facebook posts increased 80% in summer 2016

Williamsburg, Va

Work across the enterprise to develop marketing strategies to meet business goals. Develop marketing plans for five graduate programs and three auxiliary units to promote products, encourage lead generation and ultimately boost enrollments. Manage $600K marketing budget. Manage the development and placement of digital advertising. Develop content strategies for website, email communications and social media platforms.

Williamsburg, Va

* Strategic planning and execution of both on- and off-campus events for the Mason School of Business including events for the Dean’s office as well as school-wide events involving multiple program areas and alumni constituencies, aligning these events with the overall messaging of the school.* Successful development and implementation of school-wide green event practices, creating waste-free, sustainable events.* Maintaining excellent relationships with on- and off-campus service providers and vendors and serving as the point of contact for all contract negotiations with said vendors.* Establishing cost effective event budgets and monitoring spending.* Responsible for marketing and promotion of events to gain critical mass using various forms of social media, website updates and printed materials.* Created event protocol procedures for the school to assist with scheduling of key administrators, monitor event activity and create an identity for the school.* Directing groups of event volunteers as well as vendor provided service staff.

Williamsburg, Va

* Planning and execution of both on- and off-campus events for the Office of University Development and the Office of the President, including event programs and content, guest lists, menu selection, budget, and the production and distribution of program materials for events with as many as 700 attendees. * Responsible for planning and executing VIP donor tailgates/receptions during the 2008 and 2009 football seasons, including reserving tickets, scheduling speakers and performers, invitations, space reservations, coordinating catering and audio visual arrangements. * Planning and execution of large-scale receptions honoring members of the College’s faculty and staff, among other events, and assisting in planning and executing events and activities for the College’s Homecoming, Charter Day, and Commencement. * Managing the Plumeri House, an on-campus guest house and meeting space used by donors as well as dignitaries and special guests of the College, ensuring visitor satisfaction, facilitating meetings, maintaining the budget, monitoring the day to day activities at the house, supervising housekeeping staff, and managing the upkeep of the house.

Bachelor Of Arts (B.A.), English Language And Literature, General

As, Science