Carol Harrison Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Helping to make finance markets work better for small businesses.Responsible for planning and developing the Bank's brand proposition and marketing strategy, helping to build the brand, internally and externally promoting value proposition to our customers, stakeholders and partners.

Hertfordshire

Freelance marketing consultant, helping businesses with their brand and marketing communication challenges and delivery of marketing plans. Supported Campaign Works creative agency, as Freelance Senior Account Director. Clients include global hotel brand, utilities and financial services. Senior Project Manager for development and delivery of 4 day conference in Dubai for Exec and 1200+ EMEA employees. Responsible for event management, exhibition co-ordination and talent sourcing. Led augmented reality project to showcase client product and take on tour. Strategic development of marketing plan for green energy company. Delivery of investors microsite for IPO for financial client. Production of customer and investor communications (Report and Accounts) for utility client. Ensure all campaigns are on budget and profitable, leading from brief through to completion. Work closely with studio to oversee creative direction.

London, United Kingdom

Working within the Marketing team, responsible for supporting the delivery and development of a strong challenger brand amongst key stakeholders.Main responsibilities:Development and implementation of a new brand strategy and vision. Rolling out rebrand - new visual identity across all distribution channels and audiences, measuring and reporting on effectiveness. Developed innovative brand campaigns to activate brand and raise awareness, including partnership with The Guardian Small Business Network (content, advertising, events and online panels) delivering a 53% increase in share of voice among SMEs. TV and digital media campaigns including Sky Adsmart, You Tube TrueView and other paid social activity. Responsible for the Bank’s corporate design guidelines, providing visual identity support and guidance both internally and externally. Ensure Bank-wide adherence to our brand pillars and values, making sure that the brand permeates everything. Managing creative agencies to ensure all design work and campaigns are creatively excellent, effective and efficient and within budget. Also responsible for sponsorship and events.

Saffron Walden

Head up the marketing communications team at Saffron Building Society, responsible for delivery of the marketing plan including building brand equity and leveraging lead generation across direct, digital and branch channels.Main responsibilities:Customer communications, brand development, campaign management, PR, web content, microsite development, customer insight and research, team management.

Stevenage, United Kingdom

Responsible for development and implementation of marketing activity to manage and enhance acquisition and customer communications, ensuring sales, retention and CPA targets are met across all channels (direct mail, email, advertising, website, PPC/SEO, outbound). Specific responsibility for digital channel.Main responsibilities: Web content management, digital campaigns including PPC, SEO, Email, Social Media. Web analytics (Google). Digital campaigns included multi-variant testing, geo-targetting, remarketing, mobile search and A/B split testing. Management of digital and creative agencies, setting strategy.

Responsible for the planning, development and implementation of marketing campaigns for investment savings plans (B2C), with specific responsibility for new business acquisition. Total annual budget responsibility of £1m+ across national press, specialist press, outdoor, direct mail, inserts, email, banners and literature.Main responsibilities: Direct Mail, Advertising (National press, online, consumer magazines), management of media buyer, creative agency, response handling agency. Brochure print and production.

Cim Advanced Certificate, Marketing

Ba (Hons), Recreation & Tourism Management