Carol Harrison Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Helping to make finance markets work better for small businesses.Responsible for planning and developing the Bank's brand proposition and marketing strategy, helping to build the brand, internally and externally promoting value proposition to our customers, stakeholders and partners.

Hertfordshire

Freelance marketing consultant, helping businesses with their brand and marketing communication challenges and delivery of marketing plans. Supported Campaign Works creative agency, as Freelance Senior Account Director. Clients include global hotel brand, utilities and financial services. Senior Project Manager for development and delivery of 4 day.

London, United Kingdom

Working within the Marketing team, responsible for supporting the delivery and development of a strong challenger brand amongst key stakeholders.Main responsibilities:Development and implementation of a new brand strategy and vision. Rolling out rebrand - new visual identity across all distribution channels and audiences, measuring and reporting on.

Saffron Walden

Head up the marketing communications team at Saffron Building Society, responsible for delivery of the marketing plan including building brand equity and leveraging lead generation across direct, digital and branch channels.Main responsibilities:Customer communications, brand development, campaign management, PR, web content, microsite development.

Stevenage, United Kingdom

Responsible for development and implementation of marketing activity to manage and enhance acquisition and customer communications, ensuring sales, retention and CPA targets are met across all channels (direct mail, email, advertising, website, PPC/SEO, outbound). Specific responsibility for digital channel.Main responsibilities: Web content management.

Responsible for the planning, development and implementation of marketing campaigns for investment savings plans (B2C), with specific responsibility for new business acquisition. Total annual budget responsibility of £1m+ across national press, specialist press, outdoor, direct mail, inserts, email, banners and literature.Main responsibilities: Direct.

Cim Advanced Certificate, Marketing

Ba (Hons), Recreation & Tourism Management