Connecting with like minded international entrepreneurs and broadening cross border connections

Senior Integrator for Coca-Cola Global Summer campaign development, production and implementation - led by the South Pacific Business Unit.

- Strategic Planning - Developed and executed strategies for KFC Food quality brand campaigns with a consumer first approach to paid and owned channels (inc. website, mobile app, Youtube, Facebook, eDM, Spotify, in-store) - Content - Led the development of a channel neutral content campaign that encompassed a 60sec animated film with integrated 3D real food imagery, Youtube Masthead, animated GIFs, brand iconography, social posts, banners. - Business Growth - Secured increased investment in new website development for Open Kitchen events as well as out of scope investment in Snapchat first game development for Freeze campaign- Innovation - Led the strategy and development of a Mobile first game created to engage consumers and bring to life the 80y.o. in-store chicken preparation process invented by Col. Sanders himself

AUSTAR, RIO, TradingPost.com.au

• Clients: Toyota Australia; Goodman Fielder• Key achievement: train new team in Toyota way for launch of new Corolla• Working with New Zealand team on management and campaign development for Helga's, Wonder White, Lawson's and Mighty Soft cross-Tasman businesses.

• Client: Bonds, Pacific Brands • Management of Winter 2009 campaigns for Men’s and Women’s underwear and Baby clothing – TV, outdoor, POS and digital. Talent management: Pat Rafter, Michael Clarke and Sarah Murdoch.

• Client: McDonald’s • Key achievement: Leading the digital integration push for McDonald’s new brand campaign • Management of quarterly communication strategy and campaigns for Value Picks Menu launch, new chicken range and McCafe; Integrated concept solutions involving TV, print, radio, digital and outdoor/ambient.

• Clients: Toyota – Corolla, Camry and Brand; Bestest for Kids Charity• Key achievement: Integrated concept development and launch of the 10th Generation Toyota Corolla; including first time usage of digital CAD data for image creation, car brochure, POS, collateral material development and Digital TV.• Managing national advertising campaigns, product launches in alignment with The Media Store; finance and total campaign’s budget management;• Previous clients (Account Director role up to June 06): Nestle Foods – MAGGI, Lean Cuisine, Papa Giuseppi; Nestle Performance Nutrition - PowerBar, PRIA; Park Hyatt; Curves Gyms;

Salles D'Arcy then Publicis Salles NortonClients: P&G Pampers and Vicks for Latin America, P&G Ariel and Always, Phillips Home, Personal Appliances and Lighting