Manage e-commerce business across five luxury department store accounts

Managed e-commerce business across five traditional department store accounts• Oversaw sales, site merchandising, execution of new launches, and reanimation of coreproducts across retailer sites• Analyzed sales performance using mix of business and competitive data and devised strategies to drive incremental retail and gain market share • Managed budget and programmed digital media and email campaigns, developing exclusivecontent to increase traffic, conversion, average order value, and overall brand equity• Built annual, monthly, and weekly sales forecasts and planned promotional activity across allsites, including sampling, markdowns, and gifts with purchase• Partnered cross-functionally with National Accounts, Sales, Marketing, Finance, and Creative teams to build omnichannel launch plans for each retailer • Collaborated with in-house art director and external creative agency to refresh Lancômecreative across retailer sites, producing engaging educational content and highlightingcurrent trends

Managed digital content distribution across seventeen e-commerce retailer accounts and worked on various marketing projects• Performed analyses of updates and improvements that could be made to retailer sites to optimize user experience and increase conversion • Leveraged key findings from our DTC brand site to influence decision-making on the retailer end• Led bi-weekly team meetings to review creative assets produced in France and strategize on how to adapt them for the local market• Created email content calendar; pitched email strategies to the retailers and collaborated with them on the execution• Worked cross-functionally with internal teams to create digital content packages and distributed them to retailer accounts • Created shot lists and mood boards for photo shoots; oversaw the shoots to ensure that the creative direction was being properly executed and that the visuals were on brand

Along with two co-founders, created a pioneering and acclaimed e-commerce site for ethical and sustainable fashion. (Acquired in 2017.)• Leveraged data and analytics to make strategic decisions regarding marketingchannels, audience segmentation, user experience, and inventory management• Built successful partnerships with designers and brands, bloggers / influencers, and otherpure players in the ethical and sustainable fashion space• Optimized merchandising, product page and customer-facing information in the CMS• Implemented email marketing campaigns; performed A/B testing; analyzed newsletterperformance and list growth

Managed set-up of ready-to-wear and couture styles for e-commerce, editorials, and email marketing• Analyzed best and worst performing online categories and SKUs • Coordinated with multiple stakeholders to ensure that all merchandise was published to the site on time and presented strategically• Managed sample and photo shoot coordination for e-commerce, lookbooks, graphic headers, and promotional emails

Part-time position at an online real estate company specializing in short-term apartment rentals for international customers• Edited content for emails, brochures and other advertising materials• Wrote and edited property descriptions to further SEO and content marketing goals• Liaised with social media team to ensure that blog content was distributed across otherchannels

Within the Commercial Banking department at HSBC’s Honduran headquarters,increased domestic market share and supported expansion across Central America• Maintained high client-satisfaction ratings while providing financial services to thecommercial banking clients in my portfolio• Helped drive the success of the One Big Month promotion, in which special month longdiscounts were offered to customers• Regularly interacted with the global HSBC community, sharing best practices andoptimizing local efforts based on results in other markets

Provided operational support to the marketing team at HSBC’s French headquarters• Collaborated with Communications department on writing and editing monthly client newsletter• Liaised with creative agency that produced and printed marketing collateral• Assisted in the development of print and digital ads, as well as promotional products• Was solely responsible for updating the Home & Away website. As the program was constantly evolving, worked with a team in Hong Kong to edit content and links for accuracy