Carolina D'Alessandro Email & Phone Number

Salzburg, Austria

Fuschl Am See, Salzburg, Austria

Fuschl Am See, Salzburg, Austria

- Business Product Owner of RBU, an internal platform used by 4000+ Student Marketeers and Country managers worldwide for planning & reporting sampling activities- Main Responsibilities: definition & business testing of new features, product roadmap definition, prototyping, supporting 70+ markets with Systems & Intelligence topics related to Student & Field Marketing, definition of KPIs & SAP dashboards to support the visualisation of insights- Main tools used: JIRA, Confluence, SAP Systems, Intellum

Barcelona, Catalonia, Spain

- Conducted competitors, customers, and market analyses in support of the company's goals - Worked in an international team of 6 using agile methodologies and OKRs processes- Owner of an internal customer-centricity project to "live the life of our customers", mainly working with marketing automation tools (Mailchimp, Unbounce, FB pixels, Zapier, Typeform, VideoAsk & competitors' tools)- Supported the Chief of Staff in a company-wide Organizational Design project, leading & facilitating +5 focus groups with Typeformers to understand structural pain points, and providing the Leadership team with insights for future restructuring

Frankfurt Am Main, Hesse, Germany

Futury, together with FC Bayern München, Allianz Arena, Bain & Company, Arabesque and Handelsblatt, has launched "The Mission III: Sports - Be Sustainable!" - an initiative for a sustainable future in the sport industry. It aims to connect market leaders with top talents in order to develop relevant sustainable solutions for the sport industry. - Worked in an international team of 4, developing a predictive analytics tool to reduce food waste. - Team Role: Product Manager

Barcelona Area, Spain

- Digital Business Development: identified and prospected potential partners for the launch of the Italian market, conducted competition analysis, strategic KWs research- Content Marketing, SEO Analytics and SEO Optimization: implemented link-building strategies to improve DR (worked with Google Analytics, Google Search Console, Ahrefs, Screaming Frog)

Copenhagen Area, Denmark

- Supported the Italian Deputy in preparation of 2018 Bilateral Commercial Relationship Congress, with market researches and bi-lateral data analyses; - Drafted documents for internal and external use for the Italian Foreign Affairs Ministry; - Attended ECOFIN, Foreign Affairs and General Affairs EU briefings and reported key insights to the Italian Foreign Affairs Ministry;- Managed the website and social media channels of the Embassy.

Milan Area, Italy

- Performed account management activities, giving clients the necessary support for the correct use of the company's software- Drafted reports and conducted market analysis for the company's internal and external use- Got a deep understanding of the concepts of Sentiment Analysis and Online Reputation.

Milan Area, Italy

- Managed an international team of 4 BSc & MSc students focusing on marketing activities- Responsible for events advertising, TEDxBocconiU social media accounts- Contributed to the realisation of 2 TEDx events, supporting TED's goal of "ideas worth spreading"

Master Of Science - Ms, Economics And Management For Innovation And Technology, 104/110

Final Thesis: "Big Data Analytics for Smart City Resilience: an analysis of the key drivers and barriers of adoption in Barcelona.

Exchange Program, International Business

Bachelor Of Science (B.S.), International Economics And Management, 108/110

Activities and Societies: Marketing Team leader - TEDxBocconiU Final thesis: “Artificial Intelligence in the food industry.

Maturità Scientifica, 100/100 Cum Laude

Igcse, Mathematics, History, Science, Geography, Business, Physics

Semester abroad as part of my high school program