Carolina Data

Carolina Data Email and Phone Number

Director of Sales & Special Events - CHOTTO MATTE San Francisco - Union Square @ Chotto Matte
Carolina Data's Location
San Francisco, California, United States, United States
About Carolina Data

Dynamic, engaging, and results-oriented sales and marketing director with twenty-five plus years of experience leading business development/revenue generation through direct sales efforts and overseeing strategic branding efforts in entertainment, food and beverage, leisure/corporate travel, hospitality, and corporate/private events, both internationally and nationwide. Outstanding success in building and maintaining relationships with key decision makers, establishing high profit accounts with an exceptional level of retention and loyalty. Proven track record that demonstrates the ability to build strong, organized infrastructure at any sales department, guaranteeing ROI. Excellent B2B, B2C understanding to develop strategies increasing efficiency and profitability.Devoted, well organized, self-directed, creative, and individual initiative to achieve both personal and organizational goals. Multitasking Operational Director that protects business models, embracing company culture, supporting team execution finding proficiencies to realize profitability, and providing positivity-based leadership, direction, coaching, motivation and organization to multiple teams across several departments. Project Managing mentality, devised, developed and implemented SOP’s, service, training and branding standards. Multilingual with fluencies in English, Spanish, Portuguese, and Italian.

Carolina Data's Current Company Details
Chotto Matte

Chotto Matte

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Director of Sales & Special Events - CHOTTO MATTE San Francisco - Union Square
Carolina Data Work Experience Details
  • Chotto Matte
    Director Of Sales & Special Events
    Chotto Matte Oct 2024 - Present
    London, London, Gb
  • Vine Hospitality
    Director Of Sales
    Vine Hospitality Jul 2022 - Present
    San Jose, Ca, Us
  • Chalet Restaurant Group
    Corporate Director Of Sales & Special Events
    Chalet Restaurant Group Mar 2021 - Jul 2022
    San Francisco, California, Us
  • Original Joe'S Restaurant & Bar ( North Beach / Daly City)
    Director Of Sales
    Original Joe'S Restaurant & Bar ( North Beach / Daly City) Dec 2016 - Jun 2020
    Increased Private Events revenue 52 % within the first year of managing the department, shattering top line goals.Hired, trained, and managed the Events Department, built a strong base clientele, and prospected a large events funnel.Lead Sales and Marketing efforts for Original Joe’s North Beach (283 seats Restaurant - 3 Private and semi-Private rooms up to 75 people) Original Joe’s Westlake (315 seats –2 Private Rooms – up to 100 people) and Joe’s to Go Catering.Introduced and implemented Tripleseat as a new CRM tool, which streamlined reporting and data analytics, increased efficiency by going paperless, and created a live feed for event execution.Introduced Slack for better interdepartmental communication.Monitored budget and controlled expenses (P& L reviews-labor costs/ COGS).Diversified market segments to include leisure, tour and travel, corporate, and conventions, targeting them in a customized and individualized manner.Launched Offsite Events and Catering, managing events at multiple sites.Enhanced exposure of Original Joe's brand by introducing industry partners: Fisherman’s Wharf Merchants Association, Community Benefit District, San Francisco Private Dining Venues (SFPDV), SF Travel, Chamber of Commerce, BABTA, MPI, and PCMA.
  • Intercontinental Hotels Group (Ihg®) Holiday Inn Fisherman'S Wharf & Holiday Inn Express Fisherman'S
    Director Of Global And International Sales
    Intercontinental Hotels Group (Ihg®) Holiday Inn Fisherman'S Wharf & Holiday Inn Express Fisherman'S Jun 2016 - Dec 2016
    Windsor, Berkshire, Gb
    Lead the overall success of the Tour and Travel Department for both Hotels (837 rooms combined) while creating and implementing comprehensive sales strategies.Increased pace over 200% for ensuing year bookings.Produced monthly reports and sales forecasting, as well as rolling out action plans by segment, monitoring results.Active role in the processing and preparing of the annual marketing plan, providing plans and budget information for tradeshows, sales missions and promotional opportunities.
  • Boudin
    Director Of Sales And Special Events / Flagship Building/ Boudin Enterprises
    Boudin Dec 2013 - Jun 2016
    San Francisco, Ca, Us
    Increased Special Events revenue 102% in the first year of managing the Special Events Department, far exceeding top line goals.Trained entire team on service standards, anticipation, and up-selling techniques as well as non-verbal cues, enhancing bottom line goals.Established a novel and efficient management structure by acquiring the proper tools (new CRM system, including data analysis/ tracking - Tripleseat) increasing profitability.Diversified market segments to include leisure, tour and travel, corporate, and conventions, targeting them in a customized and individualized manner.Enhanced exposure of Boudin Flagship building by participating in and coordinating with Fisherman’s Wharf Merchants Association, Community Benefit District, San Francisco Private Dining Venues, SF Travel, and more.
  • Radisson Hotel Fisherman'S Wharf
    Senior Sales Manager
    Radisson Hotel Fisherman'S Wharf Nov 2004 - Dec 2013
    Us
    Consistently exceeded sales quotas through efficient execution of direct and channel sales for all SMERF Markets including government, corporate groups, and BT.Utilized extensive knowledge of data and sales report analysis to restructure and develop the sales support team and increasing productivity, surpassing personal quota by generating 120% of set goals per quarter.Overcame the hotel’s structural challenges (limited service hotel with no Food & Beverage capabilities) by acquiring and developing new business travel accounts that later became the top accounts for that market.Created alliances with restaurants in Fisherman’s Wharf to develop breakfast voucher and catering meeting package programs that would cater to clients’ needs and compensate for the lack of food and beverage outlets that the hotel had to offer. Educated tour operators about marketing Fisherman’s Wharf as a student-friendly opportunity; introducing and developing a student market for the hotel increasing sales revenue 30%.
  • Radisson Hotel Fisherman'S Wharf
    Sales Manager & Catering Coordinator
    Radisson Hotel Fisherman'S Wharf Nov 2000 - Dec 2004
    Us
    Served as the client “Point Person” for the property. Responsible for internal communication to all departments regarding group reservations and events. Monitored off-site Catering deliveries, banquet set up, and invoice Participated and supported Sales Managers on hotel presentations, FAM TRIPS, sales calls, and site inspections Contracting, up-dating and monitoring F.I.T accounts (Production, allotment).Generate GRC, group production vs. goals, groups picked up and forecast for the General Manager. Supervised Fax /e-mail Blast weekly.Maintain and build relationship with repeat and new accounts.Generate flat list (cold calls) for the Sales Team.
  • Confortel Isla Bonita
    Executive Sales & Catering Coordinator
    Confortel Isla Bonita 1997 - 1999
    Quotation and follow up of corporate groups, incentives, and weddings for a Five Star Hotel (317 rooms)Sole support for Director of Sales and Marketing. Conducted sales missions to the capital city Caracas, Venezuela.Directed the coordination of 13 meeting spaces and five restaurants (F & B, Set up. AV) over 20,000 Sq.Ft. of meeting space.
  • Confortel Isla Bonita
    Front Office
    Confortel Isla Bonita 1995 - 1998
    Managed and trained guest service employees of a 317 room Five-Star Hotel. Monitoring invoicing, inventory and payroll. Oversaw the Reservations Department. Responsible for training and incorporation of a new CRM system.
  • Pizzeria / Bar Juan Pachanga
    Owner
    Pizzeria / Bar Juan Pachanga 1993 - 1997
    Established, managed and developed an 80 seat, full-bar pizzeria / Trattoria.Coordinated with local bands to provide weekend entertainment, catering to international clientele visiting the Caribbean. Developed seasonal menus that offered locally grown produce.

Carolina Data Education Details

  • Nuestra S.De Lujan Hermanos Maristas
    Nuestra S.De Lujan Hermanos Maristas
    High School
  • Emad
    Emad
    Bachelor'S Degree

Frequently Asked Questions about Carolina Data

What company does Carolina Data work for?

Carolina Data works for Chotto Matte

What is Carolina Data's role at the current company?

Carolina Data's current role is Director of Sales & Special Events - CHOTTO MATTE San Francisco - Union Square.

What schools did Carolina Data attend?

Carolina Data attended Nuestra S.de Lujan Hermanos Maristas, Emad.

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