Maria Diaz Email & Phone Number

Canada

• Administer key account services: quote generation, credit processing, claim handling, logistics planning, and forecasting for current products, new products or changes.• Leverage international trade operations, liaising with suppliers across the USA, Mexico, India, Germany, and Asia.• Facilitate shipments to clients in the Dominican Republic, Mexico, Peru, Colombia, and Ecuador, using both Full Container Load (FCL) and Less than Container Load (LCL) methods. Ensure delivery directly… Show more • Administer key account services: quote generation, credit processing, claim handling, logistics planning, and forecasting for current products, new products or changes.• Leverage international trade operations, liaising with suppliers across the USA, Mexico, India, Germany, and Asia.• Facilitate shipments to clients in the Dominican Republic, Mexico, Peru, Colombia, and Ecuador, using both Full Container Load (FCL) and Less than Container Load (LCL) methods. Ensure delivery directly to the destination port or via consolidation in Miami (MIA), tailored to meet customer specifications.• Achieved remarkable results - 119% of sales budget and 134% of profit budget in Q1 2024, contributing to a $1.3 million annual budget.• Identified 12 new business opportunities by proactively prospecting and preparing proposals for core product lines and emerging packaging, chemicals, and printing offerings. Show less

Bogotá/Colombia

• Developed marketing strategy and execution across all business units in Latin America, managing a $38.7M sales budget.• Oversaw comprehensive product portfolio management from inception to retirement, analyzing industry trends, pricing, launch campaigns, trade marketing, communication, and digital strategies. Managed a $1.4M marketing investment budget.• Formulated strategic loyalty programs to drive sales support, achieve margin/profit goals, and foster 10% business growth above… Show more • Developed marketing strategy and execution across all business units in Latin America, managing a $38.7M sales budget.• Oversaw comprehensive product portfolio management from inception to retirement, analyzing industry trends, pricing, launch campaigns, trade marketing, communication, and digital strategies. Managed a $1.4M marketing investment budget.• Formulated strategic loyalty programs to drive sales support, achieve margin/profit goals, and foster 10% business growth above annual targets.• Led the footwear business unit's 8% sales margin increase from 2018-2019 through process improvements, cost optimization, strategic pricing, and product portfolio refinements.• Optimized product inventory and supply chain efficiency by planning monthly forecasts for over 800 SKUs 18 months in advance, achieving 95% forecast accuracy on average. Show less

Bogotá/Colombia

• Oversaw the upholstery and flooring business unit for institutional and residential markets across Latin America, managing a $20M sales budget.• Developed and executed portfolio management and pricing strategies to drive customer satisfaction and retention.• Formulated and led communication strategies aligning various projects with organizational objectives and brand positioning. Conducted evaluations, negotiations, and supplier selections, reducing annual budget costs by up to… Show more • Oversaw the upholstery and flooring business unit for institutional and residential markets across Latin America, managing a $20M sales budget.• Developed and executed portfolio management and pricing strategies to drive customer satisfaction and retention.• Formulated and led communication strategies aligning various projects with organizational objectives and brand positioning. Conducted evaluations, negotiations, and supplier selections, reducing annual budget costs by up to 15%.• Provided training and support to distribution channels on product features, benefits, and best practices to enhance sales performance.• Drove market share gains through innovative product launches and marketing campaigns, achieving a 22% sales surge in Colombia and 8% growth across Latin America; in the Colombian upholstery market, captured 21 percentage points in additional market share, escalating from 15% to 36% between 2013 and 2017.• Negotiated a strategic alliance with a global manufacturer for exclusive distribution of vinyl floors, resulting in a 40% increase in sales over two years, from 2011 to 2012. Show less

Bogotá/Colombia

• Implemented marketing strategy for the $6M industrial and upholstery segments, overseeing planning across product portfolios.• Optimized commodities and specialty product lines through lifecycle management, strategic pricing, and budgeting initiatives, achieving a 7% margin increase and 23% sales growth from 2007-2009.• Organized the production and distribution of targeted promotional and loyalty materials to drive customer engagement.• Conceived and implemented an integrated… Show more • Implemented marketing strategy for the $6M industrial and upholstery segments, overseeing planning across product portfolios.• Optimized commodities and specialty product lines through lifecycle management, strategic pricing, and budgeting initiatives, achieving a 7% margin increase and 23% sales growth from 2007-2009.• Organized the production and distribution of targeted promotional and loyalty materials to drive customer engagement.• Conceived and implemented an integrated multi-platform branding strategy, reinforcing brand equity.• Established criteria for conducting market analysis and evaluating trade program effectiveness. Show less

Bogotá, Distrito Capital, Colombia

• Designed and developed solutions for different industries according to requirements (food, beverages, medicines, fruits, flowers, household appliances, mechanical parts, sanitary ceramics, among others).• Provided expert guidance on product handling and packaging, including palletization and volume calculations for both domestic and international shipments.• Provided commercial support including advisory services and after-sales assistance.

Postgraduate Degree Market Specialist

Bachelor In Industrial Design