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I am a journalist who graduated in 2016, but my passion for writing has been with me for a long time. I have previously worked as a reporter for a newspaper and also served as a press officer. Currently, I am deeply involved in the field of marketing, which has become a significant part of my professional life.My primary focus is helping companies of all sizes grow and establish strong brands from scratch. I take pride in several noteworthy work experiences, including:• Developing and implementing an organic marketing strategy that positioned a company as the leading blog in its industry within a year;• Contributing as a stakeholder in a rebranding project that successfully launched a B2B product for QuintoAndar, the 5th most valuable brand in Brazil;• Leading multifunctional teams for nearly five years, demonstrating my ability to effectively manage diverse groups of professionals.I constantly strive to improve my skills and stay updated with the latest marketing trends. My dedication to helping businesses thrive has fueled my commitment to excellence in this field.
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Content Marketing ManagerWellhubBlumenau, Sc, Br
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Communications CoordinatorGrupo Quintoandar Sep 2023 - PresentBrazil• Develop and implement communication strategies for the brands QuintoCred, Imovelweb, and Wimoveis.• Plan social media content to drive engagement and enhance brand visibility.• Create go-to-market plans aligned with the objectives of Commercial, Product, and other teams.• Lead and mentor a high-performing team, fostering professional growth and achieving key milestones. -
Marketing CoordinatorGrupo Quintoandar Jan 2023 - Sep 2023BrazilQuintoAndar is currently ranked as the 5th most valuable brand in Brazil. I contributed to their success by spearheading a rebranding initiative for real estate agencies and helping develop their B2B product.My experience includes:• Crafting and executing comprehensive go-to-market plans for B2B companies.• Strategically planning and coordinating our presence at major industry events.• Managing merchandising projects to boost brand visibility and impact.• Facilitating effective alignment and collaboration with stakeholders across product, sales, and creative teams.• Demonstrating strong leadership by guiding teams toward achieving key objectives.
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Head Of MarketingQuintocred Jan 2022 - Jan 2023BrazilQuintoCred, formerly known as Velo, was acquired by QuintoAndar in December 2021. I played a pivotal role in the rebranding process and currently focus exclusively on this brand within QuintoAndar.Key contributions I have made include:• Implementing a successful Inbound Marketing strategy.• Developing a comprehensive content strategy for both digital and offline channels.• Establishing and enforcing brand and communication guidelines.• Ensuring effective market communication during and after the QuintoAndar acquisition.• Leading experience marketing initiatives for partner real estate agencies.• Strategizing, planning, and executing impactful events for the real estate sector.• Fostering team development through regular one-on-one meetings. -
Inbound Marketing SpecialistCooperativa Central Ailos Nov 2021 - Jan 2022Blumenau, Santa Catarina, Brazil• Launch and manage channels such as the blog and YouTube.• Develop and execute the company's Inbound Marketing strategy.• Monitor and optimize lead nurturing workflows.• Foster team development through regular one-on-one meetings. -
Branding & Content CoordinatorMovidesk Apr 2021 - Sep 2021Blumenau, Santa Catarina, Brazil• Oversee the onboarding and development of copywriters and designers.• Enhance organic channels, social media, and email marketing, with a focus on branding and demand generation (MQLs, SALs, and SQLs).• Develop action plans for launching product modules and new features.• Create and implement PR strategies, structuring the company's comprehensive market communication. -
Inbound Marketing CoordinatorMovidesk Oct 2020 - Apr 2021Blumenau, Santa Catarina, Brazil• Onboard and develop new members of the Inbound squad.• Develop and execute organic channel strategies to drive demand for the sales team.• Direct the SEO strategy for Movidesk’s blog, the largest customer service portal in Brazil.• Create action plans for launching product modules and new features.• Review and structure all market communication.
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Content LeaderMovidesk Aug 2019 - Oct 2020Blumenau E Região, Brazil• Develop and implement strategies for organic channels, focusing on lead generation, MQLs, SALs, and SQLs.• Create and manage email marketing strategies and automation workflows to drive lead generation, MQLs, SALs, and SQLs.• Onboard and develop new copywriters.• Oversee and approve the blog post strategy.• Develop and optimize landing pages with an emphasis on UX writing and conversion.• Produce and manage webinars.• Review and structure all other marketing materials.
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CopywriterMovidesk Jun 2018 - Aug 2019Blumenau E Região, Brazil• Write blog posts using SEO techniques.• Create e-books and infographics.• Develop strategic landing page copy.• Produce audio and video interviews.• Write marketing emails and analyze performance metrics.• Structure marketing tools and resources.• Design and implement automation workflows in RD Station.• Produce webinars and conduct surveys.• Review and restructure all marketing materials.
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Press OfficerPresse Comunicação Empresarial Jan 2018 - Jun 2018Blumenau, Santa Catarina, Brazil• Manage press relations for companies including Unimed Blumenau, Sescon Blumenau, BluMob, and Sol Eventos.• Address media inquiries and manage press demands.• Craft and distribute press releases and social media content.• Conduct follow-ups with regional and national media outlets.• Coordinate with digital influencers and journalists.• Handle crisis management and communication.• Schedule and monitor interviews.• Write speeches and oversee event coordination.• Monitor social media for brand presence and engagement. -
ReporterJornal Diário Do Alto Vale Jan 2017 - Dec 2017Rio Do Sul, Santa Catarina, Brazil• Plan editorial content and story angles.• Write news articles for all sections.• Draft factual pieces for the online newspaper.• Produce photography for news stories.• Manage the website and social media accounts.• Create daily news summary videos.• Conduct and record video interviews.• Review and edit the newspaper.
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Content Marketing InternGuia Fácil Comunicação Aug 2016 - Dec 2016Blumenau, Santa Catarina, Brazil• Write commercial content using SEO techniques.• Create and maintain promotional microsites.• Conduct client interviews to draft ad copy. -
Content Marketing InternSignativa Ecommerce De Resultados Dec 2014 - Aug 2016Blumenau, Santa Catarina, Brazil• Create tutorials to assist customers in using the e-commerce platform.• Write blog posts utilizing SEO techniques to improve visibility.• Conduct interviews with clients to develop case studies.• Craft news and promotional content related to the company.• Generate blog posts for partner companies.• Develop content for automation workflows.• Produce e-books focused on e-commerce topics.• Review and compose marketing emails and other promotional materials.• Execute internal marketing strategies.
Carolina Ignaczuk Skills
Carolina Ignaczuk Education Details
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Comunicação Social
Frequently Asked Questions about Carolina Ignaczuk
What company does Carolina Ignaczuk work for?
Carolina Ignaczuk works for Wellhub
What is Carolina Ignaczuk's role at the current company?
Carolina Ignaczuk's current role is Content Marketing Manager.
What is Carolina Ignaczuk's email address?
Carolina Ignaczuk's email address is re****@****.inf.br
What is Carolina Ignaczuk's direct phone number?
Carolina Ignaczuk's direct phone number is +147992*****
What schools did Carolina Ignaczuk attend?
Carolina Ignaczuk attended Unisociesc - Universidade Sociedade Educacional De Santa Catarina.
What skills is Carolina Ignaczuk known for?
Carolina Ignaczuk has skills like Marketing, Vendas, Seo, Atendimento Ao Cliente, Blogues, Microsoft Excel, Microsoft Office, Assessoria De Imprensa, Rd Station, E Mail Marketing, Copywriting.
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Carolina Ignaczuk
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