La Asociación Mexicana de Agencias de Promociones, AMAPRO, nace en 1992 con la misión de autorregular la actividad del marketing promocional e impulsar a las agencias de la industria a operar de forma ética, legal y funcional.

Adquisición de Franquicia de centro educativo para el desarrollo de habilidades y talentos de liderazgo, rompiendo con los esquemas y paradigmas educativos tradicionales.

Responsibilities: local strategy development and implementation, trade marketing (focus on modern trade, department stores and CHR channels), analysis and market monitoring, analyze and follow up brand health, sponsorships, consumer analysis, promotions, internet strategy, media strategy and investment decisions, budget development and implementation, sales development, PR strategy, agencies management in order to develop true commercial partnership.

Responsibilities: MRCI Budget, Nielsen analysis and market monitoring, analyze and follow up brand health (Beverage Tracker, Dynamic Tracking)

Responsibilities: RH projects in the operation (“Bonafont Loyalty”), generate strategies to have a better performance and efficiency in the danoners, work environment tracking

Responsibilities: Social responsibility project leader, GPTW, work environment tracking, DO budget, organization chart, events organization, follow up people survey