Carolina Mercé Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Production of bespoke strategic work across all areas of the marketing funnel, from conception to execution.I help brands deliver meaningful value by defining their DNA, developing a best-in-class expression and multichannel presence; and accelerating their growth through content, experiences, campaigns and advertising./ brand strategy & development/ marketing & communications/ brand activation, social & content/ production & events/ e-commerce & digital transformation/ technology & data/ project & budget management#opentowork

Copenhagen, Capital Region, Denmark

• Responsible for marketing across digital channels (e-commerce, CRM, SoMe, paid and influencers), retail and wholesale• Campaigns and content manager (e-commerce, newsletter and SoMe)• Strategy and re-branding• Consumer insights, including surveys and focus groups• Main project lead for CPHFW runway shows

Copenhagen Area, Capital Region, Denmark

• Development of solutions to meet clients' brand objectives based on consumer insight and data• Creation of strategies and content plans, from brand identity and channel architecture, to go-to-market plans and social media• Identification of trends and technologies that play roles in consumers’ lives• Tracking and analysis of performance of content and campaigns

London, United Kingdom

• Planned omnichannel marketing and communications strategy for EMEIA region• Organised collection launches in line with the retailer animation plans and markets’ specificities, in order to engage with consumers and deliver commercially-driven results following the brand’s elevation strategy• Led and coordinated the execution of the marketing and communications plans (brand and trade) liaising with the relevant stakeholders• Managed ATL and BTL regional budgets, and supported manager in defining and phasing annual budgets• Coordinated the development of media plans• Developed and executed influencer plans to raise awareness, increase engagement and drive conversion• Coordinated partnerships and events with third parties• Evaluated marketing campaigns by tracking sell-out, business performance and social engagement • Established solid relationships with distributors and strategic retailers, acting as the main point of contact and support in Burberry, allowing to work collaboratively in the planning and execution of projects in the markets

Paris, France

New York

Barcelona Y Alrededores, España

Bachelor'S Degree, Advertising & Public Relations + International Media Program

Activities and Societies: Final Degree Research Project "Brand Storytelling --Origins and Changes"I achieved a First Class degree (1st).

Bachelor'S Degree, Advertising & Public Relations

Activities and Societies: AdClubGPA 4/4