Business thrive when they cultivate a deep understanding of the cultures, discourses, and practices that connect them to the people and evolving demands of our era.As a researcher and strategist, I bring a multidisciplinary approach to assist companies in identifying problems, exploring various scenarios, and driving creative and effective solutions. Throughout my 18 years of experience, I have had the opportunity to lead and collaborate with cross-functional teams on a wide range of projects. During this time, I have worked with clients such as Google, Natura&Co, XP inc, Bayer, B3, Shell, 99, Meta, Peugeot, Toyota, Magazine Luiza, Boticário, and Ypê. These partnerships have been fostered alongside renowned agencies and consultancies including Talent Marcel, David, BETC, BBH, CBA, FutureBrand, Tátil Design, and Questonnó. Additionally, I have actively utilized my skills to support social impact start-ups in their journeys. In recent years, I have had the privilege of collaborating with organizations such as Letrus, Manioca, 100% Amazonia, and Inova ZL.I genuinely enjoy connecting with people, whether it's to delve into exciting new projects or simply exchange knowledge and ideas. So, let's kick off a conversation and see how we can collaborate together. Specialties: - Brand diagnosis and strategy - Brand positioning- Brand and portfolio architecture- Strategic design for service and product innovation- Cultural studies - Consumer insights- Creative strategy and communication plans- Go to market strategy