Effectively managed the retail channel in the Beauty Industry, specifically in Costa Rica, El Salvador, Guatemala and Puerto Rico. Responsible for: Sales, Marketing, Merchandising, People and Finance. Brands: L´BEL, Cyzone and Ésika. Profitability grew 7% vs PY through sales increase, business partners negotiations, costs optimization, training programs and Data base creation and optimization.Leader new store openings and store remodeling.

Built the local communication strategy and implemented the corporate strategy in Costa Rica, Guatemala, El Salvador and Panama, making the digital usage tools to increase in 8% vs PY.Developed and maintained internal and external relationships with sales teams, which were crucial to company enhancement and success.

Put forth carefully planned strategies to optimize market share by focusing on KPIs for the franchisor and the franchisees. Spokesperson of the company and member of the crisis management committee.Developed and launched the first digital mulltibrand loyalty program through an APP in Costa Rica.New Image and Menu Strategy from research to implementation, to gain market share and more profitability. Planned, developed, implemented and measured all the product launches and… Show more Put forth carefully planned strategies to optimize market share by focusing on KPIs for the franchisor and the franchisees. Spokesperson of the company and member of the crisis management committee.Developed and launched the first digital mulltibrand loyalty program through an APP in Costa Rica.New Image and Menu Strategy from research to implementation, to gain market share and more profitability. Planned, developed, implemented and measured all the product launches and campaigns throughout the years for all the company's brands.Created the social media profiles and content for the brands.Generated savings making negotiations with the business partners: Advertising & Media agencies up to 10% savings. Generated $150,000 USD on annual free media with PR agency. Show less

Built the Marketing & Sales Calendars for KFC Costa Rica and Quiznos Subs Costa Rica, Guatemala, El Salvador, Honduras and Panama, which included product launches and store opening plans providing the franchisees support for each country. Improved the Advertising, Media and Public Relations Agency performance.