• Oversee day-to-day operations, commercial and financial strategy for leasing productive assets valued in $90MM USD across Peru, Ecuador and Colombia; leading a team of 3 direct reports.• Develop comprehensive business cases, proposals, and cost estimates for transactional due diligence projects, overseeing project budgets and client relationships.• Oversee and contribute to proposal development, pricing strategies, and customer presentations, managing proposal meetings, task assignments, deadline setting, progress tracking, and interdepartmental coordination to meet customer requirements and deadlines.• Lead customer negotiations, including the drafting of agreements and the structuring of potential financing solutions.• Formulate strategic insights and actionable plans aimed at boosting operational efficiency and performance, through enhancement of management reporting and dashboards on Power BI, focusing on data visualization to improve decision-making and stakeholder communication.• Develop and prepare monthly and quarterly results presentations for the Executive Vice President and Board of Directors, encapsulating key business metrics and performance insights.Achievements:• Optimized business processes, resulting in a 1.5% decrease in the expense/income ratio.• Streamlined the purchasing and readiness process, leading to a 23-day reduction in asset delivery time.• Led the migration of the telemetry service to have detailed access to the data to build information assets that would add value to our customers increasing customer satisfaction in 15% and improving retention rate in 12%.

• Legally establish the subsidiary, build the commercial, development, operations, financial and administrative team.• Lead and direct the go-to-market strategy for an Insurance Claims Software in Colombia, managing a portfolio of 5 clients such as Allianz, Seguros Bolivar, Equidad, AXA Colpatria and Falabella.• Provide strategic guidance and recommendations for digital transformation, including organizational change management, data analytics and technology adoption, and process optimization.• Conduct economic and commercial analyses, synthesizing findings into reports for the senior leadership team across Finance and Operations departments to guide strategic decision-making. • Collaborate with Product, IT, Engineering, Operations, and technical teams to obtain precise specifications, ensuring customer needs and expectations are clearly understood and communicated.• Implement business intelligence across relevant divisions and functions, particularly Product (roadmap), Product Marketing (positioning and messaging), Sales & Commercial Strategy (GTM Strategy), Corporate Development (Build/Buy/Partnerships)Achievements:• Achieved break-even point in 9 months by transitioning from a manual to a digital auditing service, leveraging Germany’s expertise to streamline processes, reduce operational costs by 20%, and implement strategic pricing models that boosted revenue by 25%, while expanding the customer base by 15%.• Achieved double-digit revenue growth increasing by $3 million USD, by transitioning the company from an auditing service to a software development company. Leveraged deep knowledge of claims processes to expand the product portfolio, introducing innovative solutions that attracted new clients in additional insurance branches and strengthened relationships with existing clients.• Implemented successfully +40 projects by leveraging deep knowledge of claims processes and the company’s automation and digitalization capabilities.

• Provide advisory on Intellectual Property Asset Management to a portfolio of 23 clients and leading a team of 2 direct reports.• Lead organizational change efforts by effectively communicating strategic priorities, engaging stakeholders, and managing resistance to ensure smooth implementation and adoption of new strategies and initiatives.• Optimize resource allocation across projects and initiatives to maximize ROI and ensure alignment with strategic objectives, balancing short-term needs with long-term goals.• Provide support to strategic planning process to clients by conducting qualitative and quantitative analyses, such as, competitive landscape assessments, and industry analysis, to identify potential growth opportunities and inform strategic decision-making.Achievements:• Achieved a 20% improvement in project efficiency by optimizing resource allocation across multiple initiatives, ensuring alignment with clients' long-term strategic objectives.• Spearheaded organizational change efforts, leading to the successful adoption of new strategies and initiatives in 90% of client organizations, reducing resistance and improving stakeholder engagement.• Delivered actionable insights through competitive landscape assessments and industry analysis, contributing to a 15% increase in client revenues by identifying and capitalizing on growth opportunities.

• Develop and implement strategies to improve commercial and financial performance, including cost optimization, revenue enhancement, and process improvements for Insurance Sales, Vehicle Services, Driver’s License, Road Safety Courses, etc., leading a team of 4 direct reports.• Partner with Sales, Finance, and Marketing on creating pricing and promotional strategies within the business across all channels/customers• Evaluate competitor pricing and promotional strategies and drive recommendations on maintaining competitive advantages.• Lead negotiations with suppliers and vendors, ensuring pricing and payment terms, close the deal and ensure commitments are met.Achievements:• Optimized the cost structure through contract renegotiations with suppliers.• Led the restructuring of the driving school in collaboration with the International Automobile Federation (FIA) that led to the financial viability of this business segment.

• Develop and execute sales plans of outsourcing services of Printing and Information Technologies, Logistics systems and Database Marketing for clients such as ETB, Bavaria, GM General Motors, Fidubogotá, managing a portfolio that represents $11MM USD in sales revenue.• Maintain deals, manage pipeline and prepare forecasts to be shared and reviewed with management• Develop and execute action plans that guides activities, drive new customer acquisition, expand existing customers, and ensure sales pipeline growth.• Manage all aspects of new strategic account development: prospecting, consultation, compelling proposals, relationship management and closing opportunities.

Quaddrix Technologies (Multinational technology company dedicated to the manufacture of high quality CCTV solutions)Report to the CCO. Responsible for the design and implementation of the marketing plan, the promotion of strategic initiatives for expansion, benchmarking, the development of effective market penetration strategies adapted to the Latin American and Caribbean region, the management of the corporate image and the coordination of the logistical development of various activities and events.

Colyong S.A. (Colwagen Group, a company dedicated to the sale, marketing and promotion of products and services related to vehicles)Report directly to the General Manager. Responsible for the design and development of comprehensive marketing plans aimed at boosting brand visibility and growth in the market. Meticulous analysis of market behavior to identify lucrative penetration strategies, ensuring competitive advantages.