Marketing And Advertising Consultant
Freelance
Bella Terra Mall- Coordinated Social Media campaigns in collaboration with influencers, which helped attract additional clients to targeted stores.- Worked with Social Media agencies to ensure that the planned content was aligned with the mall's overall strategy.- Planned and executed events and press releases.- Managed the mall's website.Borbon y Associados- Designed the brand image for this start-up Financial Management company, which attracted their target client and helped grow their book of business by 300% in three months. - Planned and implemented marketing mix activities following a brand development strategy, including promotional programs, and advertising activities.- Developed marketing research and identified new market opportunities. - Mapped competitive position, target consumers and prioritized customers’ needs, which helped to create programs to achieve sales and profit objectives.- Built a friendlier interface between customer and brand by designing catalogs, training courses and brochures that enhanced the sales representatives’ understanding of service features and helped them sell more effectively.Gamma Tours- Created digital platform exposure for a travel company, increasing their Instagram followers by 800 in two months.Other:- Managed the Social Media brand for a newly launched professional services business, including building their Social Media content strategy and designing the client's image.