Carolina Chia Email & Phone Number

Greater New York City Area

Real estate consulting to a diverse clientele seeking and selling homes and investment properties in Manhattan and Brooklyn. Visit my agent page at https://www.compass.com/agents/nyc/carolina-chia/

Greater New York City Area

Greater New York City Area

Consulting and sales for a boutique real estate firm serving clients in Manhattan and Brooklyn.

• Independent contractor for a partnership of 14 national non-profits underwriting the National Foster Care Month (NFCM) in 2007.• Refined the advertising strategy for print & online media.• Developed the content strategy & email communication plan targeting the partners’ existing patrons.

Greater New York City Area

• Complete oversight of BBH US founding client, Reebok International. • Consulted on various start-up clients including furniture.com, gobi.com & vicus.com

• Privileged to be the first local Account Director hired by BBH Asia Pacific. Part of the pitch team that won the founding client for the agency, Levi's Asia Pacific. Led the account, working in consultation with BBH London.• Re-positioned the Levi’s brand as hip, cool & sexy amongst its core youth audience. Branding work encompassed advertising, retail store merchandising, hang-tags and promotions.• Winning pitches included Sheraton Hotels, Asia Pacific Breweries & Asia Inc.

• Recruited to lead key global and regional assignments for the agency. Clients included Land Rover and Rover Cars (based in Birmingham, UK) and ICI Paints, Asia Pacific.• Created customer relationship programs for Land Rover. Developed the exclusive Land Rover Owners Club to reflect the pedigree of the brand. As a result of the club’s programs and events, 70% of new Land Rovers & Range Rovers sold were to its existing base.• Developed operating procedures for the BBDO Asia businesses; trained regional BBDO offices in China, Thailand, Malaysia, etc.

• Recruited to found and lead the client management team for DY&R’s direct marketing arm. Built the agency’s infrastructure, hiring personnel for both the client management and creative teams.• Daily responsibilities included the handling of the agency's founding clients, American Express Corporate Card and IKEA (which moved with Carolina). • New business acquisition was an integral part of the job. In 15 months, the agency’s billings grew tenfold, from US$1 million to US$10 million. New clients included Apple Computer, Rothschild Asset Management, Television Corporation of Singapore, Banyan Tree Resorts, Far East Properties and Clorox International.• Attended a month-long direct marketing training with Wunderman Paris. Together with other outstanding personnel in the Asia Pacific offices, was invited by Wunderman NY to meet with Lester Wunderman in 1992.

Singapore

• Oversaw all ad and marketing programs for the Bank’s credit cards.• Responsible for customer retention, rewards & acquisition programs• Worked in tandem with Sales Manager to formulate merchant acquisition & loyalty promotions

• Assumed a bigger role in the management of the client-agency relationship, strategic input into clients’ businesses, & contributing to the agency’s bottom line. • Overhauled the communication & retail image for all facets of Singapore's leading bank, DBS Bank: retail banking, corporate banking, & credit cards. • Led the team that developed identity & communication strategy for Television Corporation of Singapore as it transitioned from public to private network. Created & executed the station’s on-air identity, on-air promotions & ad templates• Led the agency to win several creative awards for IKEA, including the One Show and D&AD.• Created a promotion for IKEA that generated enormous traffic and publicity for the store. The IKEA Bed Sale involved getting potential customers to book a bed and spend a night at the store, a first in Singapore.• One of two Account Managers selected for a two-week Advanced Advertising Skills Workshop conducted by trainers from Y&R New York.

• Responsible for the daily running of three accounts, including the agency's prized account, IKEA. The others were Air Canada and Westin Hotels.• Duties included monitoring and evaluating competitors' advertising, & coordinating and overseeing the execution of clients' advertising. Managed all aspects of client relationships, together with senior management.• Promoted to Senior Account Executive in 1989 and Account Manager in 1990.