Responsible for project management, new product development, business case, communication campaign, and launch management for Mexico.Activities: e-commerce development, digital communication campaign, marketing budget management, board report with KPIs, strategic planning, sales analysis, new products performance, competitors’ analysis with Nielsen and IRI data, Tableau platform, digital platforms development support, digital marketing strategy and execution, social media, consumer journey, leads, inbound, influencers, long term planning support, marketing strategy, OKR, marketing budget management, business results tracking combined with action plan.Results: 7 business plans approved by the board and delivered with SCRUM and Kanban initiatives, 9 out of 17 new products under my leadership (53%).

Led marketing team for North America, cross-functional team for new product development, innovation, business case (trade marketing, finance, R&D, production, supply, regulatory), long-term strategy planning (brand awareness, promotion, price, sales channels, packaging), brand and category management: brand portfolio strategy and optimization. Brand communication campaign development and execution, digital media, advertising, tradeshows, brand activation, responsible for managing and briefing agencies and external partners (creatives and media), ensuring proper communication and alignments for local creations or co-creations for campaigns and/or events; Manage the lifecycle of content, projects, and campaigns, Understand the local consumer (through research and insights) to ensure the correct positioning, work closely with PR, communication and revenue teams to understand the company's goals and strategies and ensure better results; manage deliveries of functional marketing teams, ensuring creative excellence, message consistency and deadline; Manage the creative process and deliveries, forecast influence, sales, and commercial team alignment, board report with ROI, KPIs, action plan.Results: 9% sales growth, 10 new products launched, 80% contribution for brand growth, P&L balance.

LATAM P&L responsible, head of Marketing Brazil, portfolio management, marketing plan 360, brand campaign development and execution.Activities: new products development, advertising campaigns, marketing plan (positioning, communication, price strategy, promotion, activation, product mix, press releases), forecasting, data analysis (Nielsen), trade marketing, cross-functional team management, opportunities studies, sales, supply chain, budget management, management and brief advertising agencies, merchandising, digital marketing, social media, SEO, e-mail marketing, Google Analytics, brand promotion with sales team support. Analytical reports for the board with KPIs (Key Performance Indicators), ROI (Return of Investment).Results: 5% growth in the consolidated region, market share growth from 2.5% to 5% in Brazil, new category product launch (lubricants), the establishment of a new product development process with pipeline increase from 2 to 10 products, a strategic business plan approved and implemented for a new country (Mexico).

Marketing country strategic plan responsible, brand communication campaign planning and execution for medical area and trade. Sales team training, trade marketing communication material development, as well as doctors, pharmaceuticals, tradeshow planning and execution, product launches, brand consideration and conversion with events, conventions, PR, sales force promotional material and reps, market research, and incentive campaign. Brand awareness developed in partnership with the main Key Opinion Leaders (pediatric societies for Sao Paulo and Rio de Janeiro)Results: 45% sales growth, 93% sales growth for the main product of the company.

Strategic brand plan, packaging development, consumer research and brand positioning, sales team training, events partnership, Key visuals aids for medical promotion, distributors, sales force, endomarketing, gifts, market research Close-Up (IQVIA), competitors data analysis, trade marketing, advertising, press releases, communication, innovation plan, OTC initial website development.

Clients: Unilever, Kimberly Clark, Kraft Foods (Mondelèz)