Carolina Cuellar Email & Phone Number

Miami-Fort Lauderdale Area

Miami-Fort Lauderdale Area

Hoboken, New Jersey

Hoboken, New Jersey, United States

Greater New York City Area

Greater Boston Area

Greater Boston Area

Framingham, Ma

Framingham, Ma

Framingham, Ma

Gainesville, Florida Area

• Selected as one of 27 student leaders to mentor undergraduate business students in the Heavener School of Business by helping them secure competitive internships by offering resume critiques, mock interviews and writing effective cover letters and personal statements

Gainesville, Fl

• Assisted in the supervision of accounts in order to maintain organization in preparation for a possible $3MM budget audit• Processed budget routing slips daily for expenditures and updated excel spreadsheets for funds used in the DSO department• Answered customer incoming calls and directed callers to appropriate departments, while managing crisis situations• Managed the scheduling of 30 students assistants each semester and conducted a bi-weekly check of balances on their wages

Boston

• Analyzed sales trends, ladder plans and multiple reports for 150 vendors by tracking their turn and units sold in order to maximize the jewelry business, future opportunities and shipping strategies• Developed weekly distribution strategies for the TJ Maxx jewelry department and was responsible for shipping 60,000 good and better earrings a week valued at $1.2MM to 1,050 stores• Anticipated consumer buying patterns and fourth quarter’s fashion trends after evaluating competitors merchandise selection• Calculated the weekly open to ship for my categories after looking at the product availability, past product distribution, markdowns, and with the respective million dollar budget goal for the week

Miami

• Identified areas of opportunities to gain incremental shelf space by closing 60 Tropicana & Naked Juice voids, after visiting a total of 120 accounts in the South Florida Market for my designated summer project• Augmented Tropicana’s brand awareness by adding a total of 294 SKU’s, 37 shelves, and five coolers in 56 IBS stores• Increased Tropicana’s Pure Premium distribution by 88%, Tropicana Lemonade flavor by 79%, Naked Juice by 14%, and augmented overall distribution by 50% of all stores visited across the Miami region• Shadowed managerial leadership team in order to understand the in-depth dynamic structure and supply chain of PBC

Gainesville, Florida Area

• Conducted market research in the fields of search engine optimization, consumer optimization rate, and A/B testing• Analyzed 500 lead management E-commerce websites to optimize online marketing campaigns on shopping cart transactions• Coordinated video, text blogging, and oversight of the corporate social media efforts in order to promote the Rekko application• Communicated with candidates to set up interview dates and times for ten new interns and five job positions

Miami

• Gained problem solving and interpersonal skills by providing personal customer service to a diverse/multicultural client base • Facilitated sales between $10-$15,000 in a high traffic atmosphere while being in charge of the flow of funds in a specific register• Served in leading the visual merchandising team of 7 after providing my ability to properly maintain the stores visual needs