Carolina Lima Deutsch Email & Phone Number

São Paulo, Brazil

A global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encompass healthy eating, physical activity and positive mindset. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. Main responsibilities:• Reporting to Global COO • Overseeing the… Show more A global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encompass healthy eating, physical activity and positive mindset. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. Main responsibilities:• Reporting to Global COO • Overseeing the Brazilian operation, being responsible for the country strategy andtargets for both growth and profitability• Representing the market on global meetings such as Quarter Reviews, FinancialClosings, etc• Building, managing and coaching a high-performing team responsible for the localstrategy and execution for: Business Intelligence, Acquisition, Retention, Branding, Communication, website, APP and Call Center. Managing marketing and business budgets, being responsible to allocate resources effectively to achieve maximum ROI (cLTV:CAC)• Joining efforts with HR, Finance and CX to meet business goals Show less

São Paulo E Região, Brasil

Mobile marketplace targeting the 400M bottles per year home delivery market of cooking gas in Brazil. With over 10M downloads and thousands of connected dealers and drivers, Chama revolutionises the gas delivery market in Brazil and is well under way towards market leadership by "becoming the preferred way for consumers to order their gas".Main responsibilities:•Reported for the CEO and Founder•Conducted market research and analysis that identified opportunities and trends in… Show more Mobile marketplace targeting the 400M bottles per year home delivery market of cooking gas in Brazil. With over 10M downloads and thousands of connected dealers and drivers, Chama revolutionises the gas delivery market in Brazil and is well under way towards market leadership by "becoming the preferred way for consumers to order their gas".Main responsibilities:•Reported for the CEO and Founder•Conducted market research and analysis that identified opportunities and trends in the market that lead to the re-branding, strengthening the brand identity of the company, both internally and externally• Responsible for the acquisition and retention teams, that managed both paid and non-paid campaigns • By changing the Digital strategy, tactics and segmentation, we were able to drop the CAC in 60% within a year without sales loss •Worked close to the B2B sales team for both acquisition and farming initiatives•Joined forces with the CS, tech and product team to ensure the best brand for consumer experience across all touchpoints Show less

São Paulo E Região, Brasil

• Lead a talented and high performing team of 13 executives that took care of the key accounts• Identified and maximized sales opportunities, and increased customer performancerates (growth and profitability) that brought double digits CAGR• Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing clients

São Paulo, São Paulo, Brazil

• Responsible for the B2C business (growth strategies and profitability) • Managed the B2C Acquisition, Brand and Communication Team• Developed and executed digital marketing campaigns, including SEO, SEM, social media, and email marketing

São Paulo Area, Brazil

• Responsible for brand equity metrics• Managed brand and product launches campaigns, including both offline anddigital initiatives• Re-positioned the brand in Brazil, developing the brand platform that included: publicity, brand experiences, PR, Advocacy, events, etc

São Paulo E Região, Brasil

• Responsible for E-commerce and CRM, driving improvements on ROI by Digital Strategies for both paid and non-paid channels • Responsible for the trade and marketing initiatives with Carriers working close to thesales team to increase both sell out and sell in

Brazil

•Managed Product Portfolio: monitoring financial results, developing new products, pricing•Lead product development projects that resulted in profitability and sales increase•Worked close to sales, finance and S&OP teams to ensure the portfolio performance

Regional Strategy Laundry - Creating and implementing the product plan for medium and long term.- Lead consumer behavior and market analysis that defined insights for portfolio solution as well as the 5 years innovation pipeline.- Lead a cross-functional teams for development new products and products improvement.

Product- Developing marketing campaigns: advertising agency management, media relations, organizing events, etc.- Monitoring the activities of competitors and market trends (Nielsen, LCA and others)- Analyzing financial of products and channels- Developing and executing promotional initiatives to increase sales- Identifying new business opportunities as part of the GTM marketing team Trainee - Corporate Brand- Developing the relationship plan for opinion formers… Show more Product- Developing marketing campaigns: advertising agency management, media relations, organizing events, etc.- Monitoring the activities of competitors and market trends (Nielsen, LCA and others)- Analyzing financial of products and channels- Developing and executing promotional initiatives to increase sales- Identifying new business opportunities as part of the GTM marketing team Trainee - Corporate Brand- Developing the relationship plan for opinion formers and other stakeholders- Driving a Kaizen project to optimize advertising investments Show less

Post Graduation, Digital Communication And Media/Multimedia

Activities and Societies: Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Strategic Planning, Business, Management, Marketing, And Related Support Services

Strategic Thinking

Young Leaders Program For Managers Development

Marketing And Publicity

Scientific Initiation Project: Consumer Behavior on Small Retailers of Belo Horizonte