With a proven track record in senior leadership roles, I am a results-driven professional specializing in strategic business and marketing management. Accustomed to fast-paced and startup environments, I bring a dynamic approach to achieving business goals. As the Senior Director at WeightWatchers, I lead the Brazilian operation, driving growth and profitability through effective team management and resource allocation. My achievements include reducing CAC by 60% at Chama Tecnologia and achieving double-digit CAGR at Gympass. At Motorola, I repositioned the brand in Brazil, showcasing my expertise in branding and communication. My versatile background encompasses business intelligence, acquisition, retention, branding, and communication. Collaborating seamlessly with cross-functional teams, I bring a holistic approach to achieving business goals. Let's connect to explore how my leadership can contribute to your organization's success.Core skills:Strategic Leadership:Demonstrated success in senior leadership roles, overseeing operations and driving country-level strategies for growth and profitability.Experience in representing the market in global meetings and collaborating with cross-functional teams.Marketing Strategy and Branding:Proven track record in marketing and branding, including repositioning a brand in Brazil and strengthening brand identity.Expertise in conducting market research, identifying opportunities, and implementing successful marketing campaigns.Team Management and Coaching:Leadership in building, managing, and coaching high-performing teams, responsible for executing local strategies across various business functions.Experience leading teams in areas such as business intelligence, acquisition, retention, branding, communication, and digital marketing.Budget Management and Resource Allocation:Skilled in managing marketing and business budgets effectively, with a focus on allocating resources to achieve maximum ROI (cLTV:CAC).Experience in collaborating with HR, Finance, and CX to meet business goals and optimize resource utilization.Sales and Business Development:Success in driving sales and business development initiatives, including setting and achieving sales goals, forecasting annual sales quotas, and maximizing sales opportunities.Track record of improving customer performance rates and achieving double-digit CAGR in client success roles.
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Market Lead And Marketing DirectorWeightwatchers Jan 2021 - Jun 2024São Paulo, BrazilA global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encompass healthy eating, physical activity and positive mindset. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. Main responsibilities:• Reporting to Global COO • Overseeing the… Show more A global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encompass healthy eating, physical activity and positive mindset. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all. Main responsibilities:• Reporting to Global COO • Overseeing the Brazilian operation, being responsible for the country strategy andtargets for both growth and profitability• Representing the market on global meetings such as Quarter Reviews, FinancialClosings, etc• Building, managing and coaching a high-performing team responsible for the localstrategy and execution for: Business Intelligence, Acquisition, Retention, Branding, Communication, website, APP and Call Center. Managing marketing and business budgets, being responsible to allocate resources effectively to achieve maximum ROI (cLTV:CAC)• Joining efforts with HR, Finance and CX to meet business goals Show less -
Head Of MarketingChama Dec 2019 - Jan 2021São Paulo E Região, BrasilMobile marketplace targeting the 400M bottles per year home delivery market of cooking gas in Brazil. With over 10M downloads and thousands of connected dealers and drivers, Chama revolutionises the gas delivery market in Brazil and is well under way towards market leadership by "becoming the preferred way for consumers to order their gas".Main responsibilities:•Reported for the CEO and Founder•Conducted market research and analysis that identified opportunities and trends in… Show more Mobile marketplace targeting the 400M bottles per year home delivery market of cooking gas in Brazil. With over 10M downloads and thousands of connected dealers and drivers, Chama revolutionises the gas delivery market in Brazil and is well under way towards market leadership by "becoming the preferred way for consumers to order their gas".Main responsibilities:•Reported for the CEO and Founder•Conducted market research and analysis that identified opportunities and trends in the market that lead to the re-branding, strengthening the brand identity of the company, both internally and externally• Responsible for the acquisition and retention teams, that managed both paid and non-paid campaigns • By changing the Digital strategy, tactics and segmentation, we were able to drop the CAC in 60% within a year without sales loss •Worked close to the B2B sales team for both acquisition and farming initiatives•Joined forces with the CS, tech and product team to ensure the best brand for consumer experience across all touchpoints Show less
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Director Of Client Success (B2B)Gympass Sep 2018 - Dec 2019São Paulo E Região, Brasil• Lead a talented and high performing team of 13 executives that took care of the key accounts• Identified and maximized sales opportunities, and increased customer performancerates (growth and profitability) that brought double digits CAGR• Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing clients -
Head Of B2CGympass Mar 2018 - Sep 2018São Paulo, São Paulo, Brazil• Responsible for the B2C business (growth strategies and profitability) • Managed the B2C Acquisition, Brand and Communication Team• Developed and executed digital marketing campaigns, including SEO, SEM, social media, and email marketing
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Marketing And Brand ManagerMotorola Mobility (A Lenovo Company) Oct 2016 - Jan 2018São Paulo Area, Brazil• Responsible for brand equity metrics• Managed brand and product launches campaigns, including both offline anddigital initiatives• Re-positioned the brand in Brazil, developing the brand platform that included: publicity, brand experiences, PR, Advocacy, events, etc -
Channel Marketing ManagerMotorola Mobility (A Lenovo Company) Feb 2013 - Oct 2017São Paulo E Região, Brasil• Responsible for E-commerce and CRM, driving improvements on ROI by Digital Strategies for both paid and non-paid channels • Responsible for the trade and marketing initiatives with Carriers working close to thesales team to increase both sell out and sell in
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Product ManagerBrf - Brasil Foods (Perdigao) Mar 2011 - Feb 2013Brazil•Managed Product Portfolio: monitoring financial results, developing new products, pricing•Lead product development projects that resulted in profitability and sales increase•Worked close to sales, finance and S&OP teams to ensure the portfolio performance -
Marketing AnalystWhirlpool Corporation Apr 2010 - Mar 2011Regional Strategy Laundry - Creating and implementing the product plan for medium and long term.- Lead consumer behavior and market analysis that defined insights for portfolio solution as well as the 5 years innovation pipeline.- Lead a cross-functional teams for development new products and products improvement. -
Marketing AnalystInternational Paper Jan 2007 - Apr 2010Product- Developing marketing campaigns: advertising agency management, media relations, organizing events, etc.- Monitoring the activities of competitors and market trends (Nielsen, LCA and others)- Analyzing financial of products and channels- Developing and executing promotional initiatives to increase sales- Identifying new business opportunities as part of the GTM marketing team Trainee - Corporate Brand- Developing the relationship plan for opinion formers… Show more Product- Developing marketing campaigns: advertising agency management, media relations, organizing events, etc.- Monitoring the activities of competitors and market trends (Nielsen, LCA and others)- Analyzing financial of products and channels- Developing and executing promotional initiatives to increase sales- Identifying new business opportunities as part of the GTM marketing team Trainee - Corporate Brand- Developing the relationship plan for opinion formers and other stakeholders- Driving a Kaizen project to optimize advertising investments Show less
Carolina Lima Deutsch Education Details
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Digital Communication And Media/Multimedia -
Strategic Thinking -
Dorsey & RochaYoung Leaders Program For Managers Development -
Marketing And Publicity
Frequently Asked Questions about Carolina Lima Deutsch
What is Carolina Lima Deutsch's role at the current company?
Carolina Lima Deutsch's current role is Results-Driven Marketing Executive | Driving Growth & Profitability.
What schools did Carolina Lima Deutsch attend?
Carolina Lima Deutsch attended Columbia Business School, Insper, Espm Escola Superior De Propaganda E Marketing, Dorsey & Rocha, Centro Universitário De Belo Horizonte.
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