Carolina Marques Email and Phone Number
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Professional with more than 15 years of experience in Trade Marketing, Marketing, Intelligence and Business Development areas, working in multinational companies of consumer goods (ex: Whirlpool / Bacardi) with international experience in Latin America during 5 years residency in Argentina. Fluency in Spanish and English. Acting in Trade Marketing Strategy, Portfolio Management, Activation Calendar in Modern and Traditional Market, Development of Perfect Execution Guide in POS (Point of Sales), Commercial Policy, Pricing Strategy. Management of multicultural teams in several countries.
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Diretora De MarketingBlink Biotech Jan 2024 - PresentSão Paulo, Brasil
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Marketing ManagerAlltech Apr 2021 - Apr 2023BrasilResponsible for developing marketing plans and strategy to Brazil's operation. Executing special activations to our customers and clients. -
Sr. Manager Trade MarketingBacardi Jul 2017 - Mar 2018BrazilLeadership in the development of Trade Marketing strategy for all channels including the definition and implementation of a Point of Sales Perfect Execution Guide, improving performance KPIs, brands focus, SMART objectives. Leadership in the development of an annual POS activations’ calendar, resulting in a 60% improvement in actions effectiveness in the field with Annual Trade Marketing Budget Management.Team Management of 8 people from Jr. Analyst to Jr. Manager. -
Senior Commercial Planning & Development ManagerBacardi May 2016 - Jun 2017BrazilDevelopment and structuring of the Commercial Planning and Development area, expanding the scope from an assistance profile area to leadership roles in the process of defining and management of commercial KPIs. Development of channel strategy, involving pricing strategy, mix strategy, sales goals and P&L results. Management of demand planning process in the areas of sales, marketing and supply chain developing S&OP with annual forecast. Management of commercial execution KPIs and Variable Remuneration of sales team. Team Management of 6 people.
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Sr. Brand & Trade Marketing Manager LatamWhirlpool Latin America Dec 2014 - Feb 2016Argentina - Latin AmericaResponsible for Trade Marketing Strategy for all LatAm countries (except Brazil and Mexico) implementing POS guidelines to guarantee effectiveness in brand and product winner execution. Lead digital strategy, regional marketing plan and budget execution. Develop of strategic alliances with partner companies, key visual design, agencies and supplier development. Team Management of 20 peoples located in 6 countries. -
Marketing & Trade Marketing Sr. Manager South ConeWhirlpool Latin America Oct 2013 - Nov 2014South Cone RegionLeadership and management of all Marketing and Trade Marketing processes involving execution and planning of products' launches and development for the South Cone region. P&L Management for all portfolio and brands, Trade Marketing and Branding budget management. Team management of internal Marketing team and third part promoters, perfect execution in POS.
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Marketing And Business Intelligence ManagerWhirlpool Latin America Jun 2012 - Sep 2013ArgentinaResponsible for leading Marketing and Business Intelligence team to Argentina, Uruguay, Paraguay and Bolivia, including product development, category management, branding, promotions and trade marketing actions.
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Sales And Marketing Intelligence And Administrator Coordinator – South ConeWhirlpool Latin America Feb 2011 - May 2012ArgentinaResponsible for leading Sales Administration team to South Cone countries including Demand Planning, Commercial Policy, Channel Strategy, Orders management, Price Policy, Annual Forecast Plan for Argentina, Chile, Uruguay, Paraguay y Bolivia.
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Sales And Marketing Intelligence CoordinatorWhirlpool Corporation Apr 2008 - Jan 2011BrasilResponsible for leading team in charge of Price and Margin Realization, Commercial Policy, Annual Forecast Plan, Monitoring Price and Mix results in order to improve profitability, Channel and Product Financial Strategy.
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Marketing And Sales Investment CoordinatorWhirlpool Corporation Apr 2006 - Mar 2008BrasilResponsible for leading the team in charge of marketing and sales Investment process and strategy controlling brand, product, POS and sales annual budget. Coordination of annual investments forecast plan for sales, marketing and trade marketing teams.
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Logistics And Costumer InteligenceWhirlpool Corporation May 2004 - Mar 2006
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Senior Supply Chain AnalystParmalat Brasil May 2003 - Apr 2004São Paulo E Região, Brasil
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Logistic AnalystUnilever Jan 2002 - May 2003
Carolina Marques Skills
Carolina Marques Education Details
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Business Administration And Management, General -
Food´S Engineer
Frequently Asked Questions about Carolina Marques
What company does Carolina Marques work for?
Carolina Marques works for Blink Biotech
What is Carolina Marques's role at the current company?
Carolina Marques's current role is Marketing Director | Trade Marketing | Business Intelligence.
What is Carolina Marques's email address?
Carolina Marques's email address is ca****@****ool.com
What schools did Carolina Marques attend?
Carolina Marques attended Fia Business School, Universidade Estadual De Campinas.
What skills is Carolina Marques known for?
Carolina Marques has skills like Competitive Analysis, Demand Planning, Supply Chain, Market Analysis, Demand Forecasting, English, Spanish, Marketing Management, Marketing, Trade Marketing, Pricing, Product Development.
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1pucminas.br -
Carolina Marques
São Paulo, Sp -
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