Carolina Gomez Briceño Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

As Performance Marketing Manager at Assembler Institute, I spearheaded initiatives that significantly boosted marketing efficiency and ROI. Notable achievements include:- CPL Reduction: Spearheaded marketing campaign optimizations to achieve a 60% reduction in Cost per Lead, substantially lowering acquisition costs.- Budget Management: Effectively managed a marketing budget exceeding €300,000, focusing on strategic lead acquisition and brand visibility enhancement.- MQL Increase & Conversion Optimization: Enhanced both the quality and quantity of Marketing Qualified Leads through refined targeting and optimizations of conversion funnels and landing pages, leading to improved conversion rates.- Multi-platform Strategy: Formulated and implemented a comprehensive lead acquisition strategy across various platforms including social ads and SEM, which expanded market reach and elevated lead quality.- Buyer Persona Definition: Meticulously defined buyer personas, laying the groundwork for targeted and personalized marketing initiatives.In this role, I demonstrated my ability to drive significant improvements in marketing performance, emphasizing cost efficiency and fostering strategic growth.

Barcelona Area, Spain

Women in Mobile is an initiative aiming to increase the visibilityof women in tech by supporting women to take the stage,and encouraging event organizers to have a more balancedrepresentation of women and men on their speaker agendas.Founded in 2014 by four women, Women in Mobile is now a +200member community - invitation only - in Barcelona, with chaptersin Madrid, Berlin, and San Francisco.No more all-male panels!Promote a fair representation of tech women in mobile-relatedevents, workshops, and forums to get their significant role in thetech industry reflected as guest speakers and attendees. Werecommend speakers from our community to event organizers.NetworkingConnect women professionals of the mobile industry throughnetworking events where they can exchange knowledge with peersand empower other women. We organize afterworks every six toeight weeks in Barcelona, and workshops every trimester.

Barcelona, Catalonia, Spain

The biggest Cookies Factory, based in Barcelona.As Head of Marketing at Wonder Cookies, I played a pivotal role in launching and growing the brand's e-commerce presence and driving significant market expansion. Highlights of my contributions include:- E-Commerce Platform Launch: Directed the successful launch and expansion of an e-commerce platform with WooCommerce, creating a smooth online shopping experience.- Strategic Alliances: Forged key partnerships with delivery and logistics providers and influencers across TikTok, YouTube, and Instagram, significantly boosting brand visibility and engagement.- Effective Marketing Campaigns: Led paid and organic marketing efforts, including social ads, Google Ads, and SEO strategies, alongside developing comprehensive marketing and branding plans. - Market Expansion and Efficiency: Spearheaded the brand's entry into new European markets and achieved a 20% reduction in production costs through effective supplier negotiations.My leadership not only set the direction for marketing goals and strategies for client acquisition and retention but also catalyzed Wonder Cookies' establishment and growth in highly competitive environments.

Barcelona Area, Spain

SocialDiabetes, the future of Diabetes Care!Empowering thousands of diabetics across Europe and Latin America. SocialDiabetes has been recognized with multiple awards in Europe as an innovative and effective approach to diabetes management:ISYScore Best Spanish Health App 4 years in a rowUNESCO WSA - Best health application - Abu DhabiWinner Mobile Premier Award - Mobile World Congress (Barcelona)CE Marking. Medical Device 93/42/EEC. ISO 13485Supported by the European CommissionMy role:• Define and manage cross-channel digital marketing strategy, optimizing paid performance and monitoring CPA / budget across social, PPC, retargeting, affiliates, CRM etc.• Define and implement initiatives to extend LTV and retention thanks to data driven decisions.• Measure, test, analyze and report customer acquisition & retention, CPA, and ROI of new initiatives to fuel future ideas and continuous improvement.• Liaise with operations & development • Definition of development, overseeing and proposing strategic partnerships to meet new audiences and build our brand.• Manage a multi-disciplined and multicultural Marketing Team (up to 5 people), support and coach to ensure effective day to day execution and contribute to career development and growth of marketing team members.

Barcelona Area, Spain

TinkerLink in the Top 5 of the Europe Conference of StartUp Grind. London, June 2018I joined TinkerLink by CronosGroup February 2017 and helped the company to grow (from 0 to 80k users and counting) collect and understand dozens of thousand of data points.Reporting directly to CEO and Inverstors.Manage Brand Communication Create online and offline campaigns to generate brand awareness and manage media planning and tracking.Coordination and monitoring Performance Company Budget's.Definition of technical strategy and implementation of mkt needed.Strategic Partners, follow-up and search for new agreements.Seek the best profitability in marketing team tools to get the best productivity.Seek the cohesion of the marketing team for its best functionality at the human level to seek itsmaximum performance.Follow-up of Acquisition.Follow-up of Retention.I coordinate Communications Team.I leading Design Team.

Barcelona Y Alrededores, España

Barcelona

Absolutely Digital, a company by the Atlas Group of Companies, is an online marketing and mobile billing agency. Absolutely Digital's headquarters in Beirut, Lebanon and it has offices in Barcelona and DubaiMain Tasks- Campaigns monitor (CPC, CPL, CPA), identification of improvement opportunities and cost optimisation.- Negotiation of traffic acquisition rates.- Daily monitor and analysis of key metrics and markets research- World wide publishers prospection and acquisition.- Management and development of relationships focused on driving incremental revenue.- Built client relationship with all ad networks and partners deciding on payouts, targeting criteria, budget allocation, campaigns cap, etc.- A/B Testing- Display channel – (RTB, DSP, Ad-servers, Ad-Exchange, Ad-Networks)- Media channels - (SEO, PPC, Display, Affiliates)

Barcelona Y Alrededores, España

Desarrollo de Estrategias digitales de marketing y social media, medición y monitorización de campañas, auditorias de reputación online.

Barcelona Y Alrededores, España

Prácticas en Marketing Digital y Redes Sociales 2.0Instituto de Innovación Digital de las Profesiones (Inesdi). Formo parte del equipo de profesional de Social Media de @seniormanager bajo el asesoramiento academico de Pedro Rojas.

Master'S Degree In Entrepreneurship And Innovation, International Business

The main objective of this master's degree program is to develop the skills of potential entrepreneurs to think creatively and become.

Digital Marketing And Social Media, Digital Business

Electrical Engineer, Engineering