Carolina Howells, Mba Email & Phone Number

Shrewsbury, Gb

Coventry, England, United Kingdom

Shrewsbury, England, United Kingdom

Clients include: Craven Dunnill Group, Study Inn Group, and Flow Hospitality.

Birmingham, United Kingdom

Overseeing the Marketing & PR for six businesses within the The Cube, Birmingham’s most iconic building in the Mailbox.- Black & White Hospitality franchise - Marco Pierre White Steakhouse- Bardolino Restaurant - The Club & Spa - Hotel Indigo- Canalside

London, United Kingdom

- Led the marketing & PR strategies of a portfolio of six D&D London restaurants: Radici, Avenue, Kensington Place, Launceston Place, Orrery, and Sartoria, delivering a 12.5% sales growth YOY and exceeding annual revenue targets in 2016 & 2017- Delivered an all-encompassing digital marketing strategy for the restaurants including social media plan, SEO, PPC, AdWords, delivering trend setting digital campaigns, and analysing customer data to convey a robust CRM plan- Created strategic food & drink partnerships across the group, securing a revenue pipeline & supporting press campaigns- Managed Sartoria’s involvement at Taste of London festival 2016 and 2017, generating over £15K and £45K respective revenue, and increasing the restaurant and D&D group brand awareness- Launched a new Italian trattoria concept, Radici, with renowned chef Francesco Mazzei in April 2017 in Islington, London- Ensured cohesion across a diverse team, building a strong relationship between restaurant managers, chefs and sommeliers, central marketing team, and purchasing departments

London, United Kingdom

- Led a team of five direct-report sales executives and marketing consultants to generate an annual sales revenue of c. £11million, through targeted room, food and beverage, and events sales- Exceeded sales target of £5.5million in 6 months, delivering 10% additional revenue during tenure period (£6million)- Launched a series of loyalty schemes driving F&B sales e.g. PA reward scheme delivering £115K revenue back to business- Completed a successful restructure of the sales and marketing teams, to facilitate the hotel’s transition into a new Starwood franchise brand, Tribute Portfolio- Led hotel’s 2016 RFP process, targeting prospective corporate accounts whilst maintaining relationships with the hotel’s top accounts. Sales are forecasted to increase to £13 million based on corporate contracts secured for 2016

London, United Kingdom

- Planned and delivered the annual sales and marketing strategies for the groups’ five restaurants across the UK (including Harrods) to drive annual sales revenue of c. £14million- Implemented sales, digital, PR and branding strategies for the launch of Chai Wu restaurant in Harrods, driving over £1.5 million revenue in its first four months of trading- Devised & executed a series of schemes to drive sales e.g. 4-5 star hotel concierge incentive scheme- Delivered over 20 events annually across the group to enhance brand awareness and support revenue performance

London, United Kingdom

- Planned and implemented the restaurants’ sales and marketing initiatives to drive annual sales revenue of c. £4million- Responsible for training all front of house staff in delivering first-class customer service

Executive Mba, Masters Of Business Administration, Merit

Babm Business Management, Business, Management, Marketing, And Related Support Services, 2:1

2:1

Public Relations, Public Relations