Associate Director, Digital Products
Current• Lead a scrum team of devs and designers to develop and optimize PlannedParenthood.org’s search and education tools, which drives 20M+ monthly users• Scaled the redesign of PPFA’s abortion search tool in anticipation of the overturning of Roe v. Wade, leading to a 54% increase in online appointment searches and 13% boost in book online starts -- all in the face of a rapidly changing and deteriorating abortion landscape.• Led an overhaul of PPFA’s health center search tool, growing online appointment searches by 11% and book online clicks by 7%.