Carolina Jessen Email & Phone Number

• Ensure the In-Store Communication strategy for LatAm PUMA Store and Wholesalers.
• Align local Marketing calendars to Global launches and B&M Strategy.
• Manage, support, and follow up LatAm Trade Marketers in-store local activations from: Argentina, Brazil, Chile, Perú and México.
• Develop LatAm In-Store Retail (Full Price & Outlet) & Wholesale Guidelines: DNA, Positioning, Visual identity, Brand experience, creative platform, etc.
• Assist in LatAm Store Openings by managing communication touch points and delivering customized solutions when required.
• Manage the Digital & Trade Toolkit (POSM guidelines, ON-OFF activations).

• Support the Visual Merchandising Teams with their assigned tasks and test set-ups.
• Support ISC guidelines and libraries local adaptations, ensuring timely communication of updates to all markets.
• Manage and follow up, LatAm Trade Marketers in-store activations, in line with the Retail & Wholesale Marketing Plans.Proposing local adaptations or new ways to highlight PUMA products and stories.

Provincia De Buenos Aires, Argentina

• Manage the VM Guidelines & product exhibition strategy for each Season in line to the new collections.
• Store Managers and exclusive VM’s trainee: story telling, new launches, refits, and store layout redistribution.
• Brand Campaign design: Leading internal meetings with Planning, Commercial, Product, & Marketing teams, to present Trade Marketing & Visual Merchandising strategy for Argentina, Uruguay, & Chile Stores.
• Involved in fashion runways, supporting Styling and Product teams.

Argentina

• Brand’s visual identity uplifts to build customer centric Retail & Wholesalers concepts. Defining and ensuring high quality standards for Ralph Lauren, Giorgio Armani, YSL, Lancôme, Biotherm, Victor & Rolf; fragrances.
• SIS & Store openings and refresh leadership.
• Developing and managing budgets for experiential marketing activities, ensuring cost-effective use of resources.
• Leading cross-functional teams to ensure smooth execution of experiential campaigns.
• Presentation and defense of design proposals in front of the Global Environment teams.
• Store concepts and materials local adaptations ensuring high quality standards.Work relevant:~ Fragrances Brands visual image and graphic design development, for key local customers web sites. ~ VM strategy for Urban.

Buenos Aires, Buenos Aires Province, Argentina

• L’Oréal Paris and Maybelline Argentina Retail Design and VM image development to strengthen brand visibility.
• Product layout design: Concept adaptations from the international brand guidelines in the local distribution.
• POP and events designing, production, delivery, and installation management, in local customers for all the local brand launches.Works relevant:~ VOGUE Cosmetics Argentina VM Launch.~ LATAM Best Practice 2018 ELSEVE.

Buenos Aires, Buenos Aires Province, Argentina

• Support in theoretical and practical classes:> Industrial Design Technology 1A (March 2013 to March 2015) > Industrial Design Technology 1B (March 2009 to December 2012)> Industrial Design Workshop 1A (March 2009 to.

Buenos Aires, Buenos Aires Province, Argentina

• TRAVEL RETAIL LatAm Airports: Argentina, Brazil, Chile, Perú and Buquebus Uruguay.Design and production management of activations and marketing events. - Main clients: LVMH, PUIG, and L'Oréal.
• POP Design: RETAIL DISPLAYS and P.O.P STORE FIXTURES. - Main Clients: Aabsolut, Chandon, Arcor, ClubMed, P&G, Melissa&Doug, Caran d´Ache.
• Managing internal end to end desing, production, and logistics areas.Works relevant:~ Knowledge in production timelines, materials possibilities, and limitations.~ Graphic design, printing materials, images and.

Mba- Digital Transformation And Innovation

Ux/Ui Design, Marketing Research

Industrial Design Professorship, Educación

Industrial Designer, Industrial And Product Design

Título de Grado