Carolina Jessen Email & Phone Number

Buenos Aires, Caba, Ar

• Ensure the In-Store Communication strategy for LatAm PUMA Store and Wholesalers.• Align local Marketing calendars to Global launches and B&M Strategy.• Manage, support, and follow up LatAm Trade Marketers in-store local activations from: Argentina, Brazil, Chile, Perú and México.• Develop LatAm In-Store Retail (Full Price & Outlet) & Wholesale Guidelines: DNA, Positioning, Visual identity, Brand experience, creative platform, etc.• Assist in LatAm Store Openings by managing communication touch points and delivering customized solutions when required.• Manage the Digital & Trade Toolkit (POSM guidelines , ON-OFF activations).• Digital In-store Experience: Detect local opportunities aligned to the Regional vision and strategy, driving the development of new ideas and concepts.

• Support the Visual Merchandising Teams with their assigned tasks and test set-ups.• Support ISC guidelines and libraries local adaptations, ensuring timely communication of updates to all markets.• Manage and follow up, LatAm Trade Marketers in-store activations, in line with the Retail & Wholesale Marketing Plans.Proposing local adaptations or new ways to highlight PUMA products and stories.

Provincia De Buenos Aires, Argentina

• Manage the VM Guidelines & product exhibition strategy for each Season in line to the new collections. • Store Managers and exclusive VM’s trainee: story telling, new launches, refits, and store layout redistribution.• Brand Campaign design: Leading internal meetings with Planning, Commercial, Product, & Marketing teams, to present Trade Marketing & Visual Merchandising strategy for Argentina, Uruguay, & Chile Stores.• Involved in fashion runways, supporting Styling and Product teams.

Argentina

• Brand’s visual identity uplifts to build customer centric Retail & Wholesalers concepts. Defining and ensuring high quality standards for Ralph Lauren, Giorgio Armani, YSL, Lancôme, Biotherm, Victor & Rolf; fragrances, makeup, & skincare, products.• SIS & Store openings and refresh leadership.• Developing and managing budgets for experiential marketing activities, ensuring cost-effective use of resources.• Leading cross-functional teams to ensure smooth execution of experiential campaigns.• Presentation and defense of design proposals in front of the Global Environment teams.• Store concepts and materials local adaptations ensuring high quality standards.Work relevant:~ Fragrances Brands visual image and graphic design development, for key local customers web sites. ~ VM strategy for Urban Decay Cosmetics and Yves Saint Laurent Digital Marketing plans.

Buenos Aires, Buenos Aires Province, Argentina

• L’Oréal Paris and Maybelline Argentina Retail Design and VM image development to strengthen brand visibility.• Product layout design: Concept adaptations from the international brand guidelines in the local distribution.• POP and events designing, production, delivery, and installation management, in local customers for all the local brand launches.Works relevant:~ VOGUE Cosmetics Argentina VM Launch.~ LATAM Best Practice 2018 ELSEVE WHL Exhibition.~ First Cross-Category L’Oréal Project in H&S: Makeup, Haircare, and Skincare beauty space_ for Jumbo Cencosud.

Buenos Aires, Buenos Aires Province, Argentina

• Support in theoretical and practical classes:> Industrial Design Technology 1A (March 2013 to March 2015) > Industrial Design Technology 1B (March 2009 to December 2012)> Industrial Design Workshop 1A (March 2009 to December 2009)Works relevant:~ Better speaking and ideas transmissions. Nexus between students and the class professor.

Buenos Aires, Buenos Aires Province, Argentina

• TRAVEL RETAIL LatAm Airports: Argentina, Brazil, Chile, Perú and Buquebus Uruguay.Design and production management of activations and marketing events. - Main clients: LVMH, PUIG, and L'Oréal.• POP Design: RETAIL DISPLAYS and P.O.P STORE FIXTURES. - Main Clients: Aabsolut, Chandon, Arcor, ClubMed, P&G, Melissa&Doug, Caran d´Ache.• Managing internal end to end desing, production, and logistics areas.Works relevant:~ Knowledge in production timelines, materials possibilities, and limitations.~ Graphic design, printing materials, images and photography development, cardboard production possibilities and alternatives.

Mba- Digital Transformation And Innovation

Ux/Ui Design, Marketing Research

Industrial Design Professorship, Educación

Industrial Designer, Industrial And Product Design

Título de Grado