Carolina Lamazière Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Sp, Br

Serra, Es, Br

In charge of the full marketing structure & execution departments: Retail marketing, Professional marketing, Medical marketing, Innovation Team, CMI, Trade Marketing & Content Hub.Leading a team of 30 people.

Paris, Fr

- Full leadership of L´Oréal Paris Skincare Marketing Category, E-com, Digital & Trade Category. Leading a team of 11 people.- Led Big Media Campaigns for Revitalift & UV Defender, including On & Off execution, Influencers, Content Marketing & POS. - Redefined Go To Market investments & brand image on POS, bringing Strong institutional visibility & bigger innovation impact.- Digital & E-Commerce integration in the marketing structure. Strong sinergy created & consumer centric vision.

Paris, Fr

- In charge of the product innovation pipe for Maybelline Make-up & Colorama Nail Polish brands.- Full leadership of product development time line Concept, Consumer validation, R&I, Industry & Finance.- Responsible for building the strategic vision for the brands to answer the consumer needs & key markets to conquer.- Development of concept for Colorama Collection based on consumer insight, fashion & behavioural trends.

Paris, Fr

- In charge of 60% of the Vichy´s turnover leading Solar, Hair care & Body categories.- In charge of Investments definition, launch plan, operational implementation of launches, Digital & POS campaigns for consumer & dermatologists for all categories.- Leading a team of 4 people: 2 senior managers & 2 interns.- Definition of new positioning & communication campaigns for dermatologists & consumers on Solar and haircare. Launch of Anti-Acne & Anti-Age face protection (+22% growth with a +10% market), body protection, Dercos 400ml Energizant, among others.- Built 3 year plan for hair care, with a consolidated vision for brand positioning, target reach & building blocks of innovations for new market conquest. - Leadership of the Dercos education program to be implemented on 2018.- Launch of the body care range Ideal Body reaching a MS gain of +1.4 p.p. and growth of +37% in a market growing at +5%.

Paris, Fr

- Responsible for all the innovation & launch strategy for on Skincare & Solar for the L´Oréal Paris Brand from 2012 to 2016 including: > BB Cream specific development for Brazil (Dermo Expertise & Solar) -#1 SKU in the Skincare Mass market. > Renovation of the Solar Expertise Daily range. Uplift of 40% on top clients & winner of the ABRE 2015 packaging prize on "Best repacking". > Full renovation of the body Solar Expertise Range with new formula (texture, better protection & cost optimization) & redesign of packagings. > Revitalift Blur - Winner in the Packaging innovation ABRE 2015 prize. > Pure Zone Renovation > Água Micelar range

Paris, Fr

• In charge of strategic plan and new product development for Garnier Brazil in deodorant and body care categories.• Full coordination of project´s retro planning with Operational Marketing, Latin American Zone, R&D, Legal and Industrial Development Team.• Repositioning of brand´s communication with advertising agency to be more adapted to Brazilian needs.• Packaging development with design agencies for new products.• Marketing research briefing and analysis of qualitative and quantitative research, with strategic recommendations.• Financial analysis of new product launches and existing portfolio products to improve profitability.

Paris, Fr

• Restructuring of the brand´s strategy, portfolio and price positioning. • Optimization of profitability through the implementation of a double price strategy.• Coordination of launch activation and retro planning with strong interface with Trade Marketing and Commercial team.• Implementation of a new image of communication and merchandising in Brazil, in line with international recommendation and optimized for local distribution. • Follow-up with supply chain and industry of launch timeline.

Paris, Fr

• Consumer, product and market analysis to build launch recommendations for eye and face in Latin America. • Validation os POS material and communication for Argentina, Venezuela, Uruguay, Colombia and Peru. • Developed specific products for Latin American Zone with reduced costs and adapted formulas for local needs.• International project adaptations.

Paris, Fr

• Co-development of Hydra Extreme, Water Shine Liquid and Water Shine renovation in Latin America regarding concept, packaging and shade range.• Development of make up samples for Latin America.• Creation of new packaging concepts for lips, eye, face and nail products.• Orientation and approval of launch plans for Argentina, Uruguay, Venezuela and Guatemala.

Paris, Fr

• In charge of the make up category for brand with direct reporting to a group manager.

Paris, Fr