Ceo - Fractional Cmo
Current- Manage a team of SEO and marketing experts to ensure projects are completed in a timely manner and meets the specified objectives.- Design and implement strategies for improving organic search engine rankings of client websites, including keyword research, link building, content optimization, technical optimization, local SEO, etc.- Develop detailed reports to track performance metrics such as website traffic, ROI, keyword rankings, etc., for clients.- Monitor changes in search engine algorithms and update optimization strategies accordingly.- Monitor website analytics data to detect performance issues or opportunities for further optimization efforts.- Create optimized meta titles and descriptions for webpages to improve click-through rates (CTR).- Work with paid search campaigns on platforms such as Google Ads or Bing Ads to optimize ads according to budget constraints and desired outcomes.- Analyze competitors’ websites to identify any potential strategies that could be implemented by the client's website to improve visibility in search engines results page (SERPs).- Remain up-to-date with industry trends and new techniques related to SEO/SEM best practices in order to provide effective guidance on how clients can stay ahead of the competition through their online presence.- Regularly communicate with clients on progress updates pertaining to projects assigned by clients or internal initiatives undertaken by the team members working on those accounts/projects.