Carolina Herrera Email & Phone Number

Leading communications for BigFuture - a free, online planning guide that helps all students take their right first step after high school.

Responsible for developing the organization’s communications team and strategy. Lead the execution of marketing efforts across departments and across high-performing digital platforms, including social media, websites, and virtual presentations. Build and sustain CASEL’s voice as the trusted source in social and emotional learning, and pursue efforts that provide key audiences with the necessary expertise to lead SEL in communities nationwide.Overseeing a strategic plan for the department, website redesign, and first communications campaign for the organization.

Chicago, Illinois

Advanced CASEL’s marketing and fundraising efforts toward fiscal year targets, primarily focused on bridging these two efforts across the organization and eventually developing a foundation for an independent communications department. Managed CASEL’s digital platforms, successfully increasing network engagement to a rate above industry standards. Led corporate funder relationships, introducing awareness building campaigns.

Chicago, Illinois

- Managed efforts toward annual fundraising goals with corporations, foundations, and individuals - securing the organization's first corporate funder. - Supported strategy and development of grants, appeals, and event sponsorships. Specifically focused on donor/prospect cultivation, grant writing, and campaign messaging. - Responsible for project managing across the development department to maintain a high-quality, high-functioning internal infrastructure.- Support the strategy and development of internal and external communication messaging to meet the needs of the organization, including branding, marketing, and website management.

Washington D.C. Metro Area

Responsible for communications, marketing, and development initiatives for the organization. Led the social media presence, introducing new strategies to emphasize NCRC as a model preschool on a national level and generating higher traffic to Facebook and Twitter account. Managed the website and spearheaded a redesign. Produced marketing material for the school, responsible for videos, flyers, the annual report and newsletters. Worked with a marketing agency in 2013 to redesign the logo which had been in use for more than 60 years and developed marketing material that reflects the new look and design of the school.Helped implement the Annual Fund by restructuring the appeal campaign, successfully securing 94% parent participation (compared to less than 50% parent participation in previous years) and 70% of the target revenue goal in four months. Under the supervision of the director, designed and carried out solicitation campaigns for different constituencies at varying giving levels and took part in planning meetings and events throughout the year to steward constituents and raise the necessary funds to maintain the fiscal strength of the school. Spearheaded the school's annual auction, the primary fundraising arm for tuition assistance and a vital component of the school's mission of diversity. Managed a team of volunteers to solicit donations and sponsors from community members and businesses, led the planning, and assisted vendors the night of the event.

Bethesda, Maryland

Assisted with prospect donor research (individual and corporate) for the Northern Virginia, Washington DC, Delaware, and Annapolis territories. Served as the first point of contact in securing corporate donors for the inaugural Young Professionals Council "Night Under the Stars" event and Delaware Walk for Wishes. Familiar with Raiser's Edge.

Greater Chicago Area

Selected as leader of a five-person team for the Medill graduate capstone program. Through an incubator-style model, a publication for an older, intellectually curious audience in the Chicago area was conceptualized and developed. Along with my team, I wrote and edited content and created a prototype of the publication as editor-in-chief of the magazine. I analyzed demographic information, developed a viable business plan and growth strategy, and met with potential Chicago area investors and clients to discuss the product.

Greater Chicago Area

I was the retail business reporter for the online publication focused on Midwestern businesses and affairs. I used video, audio, and print components to report on retail businesses and trends, including company earnings and economic indicator articles.

Washington D.C. Metro Area

I wrote and submitted articles to local publications about the studio's dancers and image, and designed flyers and brochures related to events and programs. I also assisted with administrative tasks, directly reporting to the owner of the company when necessary.

Remote

I worked in the Social Media Department of the fashion consulting company. I managed the company’s Tumblr account (TheClosetQueeen) posting and writing articles related to the company's mission. I dealt with the company's stylists and watermarked images for marketing purposes.

Remote

I was a writer for the online blog geared toward college females. I began as the How-To writer and overtime wrote two articles a week on a variety of topics.

Washington D.C. Metro Area

I assisted general reporters out in the field covering daily news and events. I also wrote articles for TBD.com, a hyperlocal news website owned by ABC.

Harrisonburg, Va

Coordinated a week long, community wide fundraising event for MADD. As Chairman for ASA's chapter philanthropy, around $9,000 were raised. A campus guest speaker was secured, along with multiple proceeds nights in Harrisonburg, and a basketball tournament on campus involving the Greek community to benefit MADD.

Master Of Science (M.S.), Journalism

I received a Master of Science degree in Journalism with a focus in magazine writing and editing. Over the year I also focused.

Bachelor Of Arts (B.A.), Communication

Activities and Societies: Alpha Sigma Alpha