Carolina Nucci

Carolina Nucci Email and Phone Number

cofundadora e CMO @ Conectas
State of São Paulo, Brazil
Carolina Nucci's Location
Campinas, São Paulo, Brazil, Brazil
Carolina Nucci's Contact Details

Carolina Nucci personal email

About Carolina Nucci

In the last 23 years, I have been many things: journalist, engineer, saleswoman, marketer and mother.During that time, I have changed many times:- I changed from journalism to engineering to marketing and sales;- I changed from - and merged - sales and marketing in my entire career;- I changed from B2C to B2B;- I changed from product to service;- I changed from multinational to startup - and then to entrepreneurship.- And so on...Above all, I changed my purpose: I changed my goal to try to be the best at something to be part of building a better world for my daughter Olivia. And that, to me, means 2 things:- Be the best example of woman for her that I can be;- Be part of creating a better future for her.Today, I am what I am because of each experience that I had, each mistake and success and each person who I learned with.And, at least so far, there are some certainties about me that I can say:- Changing taught me one of my best skills: how to learn quickly and constantly.- For me, marketing and sales are one: it’s all focused and aligned to add value to the customer.- Working with innovation has taught me that it starts with people and is made for people.- Vulnerability opened more doors to me than perfection.- Being a mother made me a much better professional and more passionate about what I do.And what I am passionate about?- Transforming people and organizations with kindness;- Learn, learn, learn. With studies, with experiences, with people;- Sharing my learnings and empower who needs to be empowered;- Closing the gender gap in organizations;- Creating, learning and iterating teams focused on customers.What can we talk about? Well, lots of things, but mostly:- About marketing, sales, CS, product - all integrated as one;- About customer (and people) centricity;- About innovation and agile organizations;- About career changes - and the ways to do it;- About motherhood and professional life - and how to get around the challenges to balance them both.Shall we connect?✉️ carolina@marketingdegentileza.com.br🖥 www.marketingdegentileza.com.br📱 @carolina.nucci on instagram

Carolina Nucci's Current Company Details
Conectas

Conectas

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cofundadora e CMO
State of São Paulo, Brazil
Website:
carolmanciola.com.br
Employees:
9
Carolina Nucci Work Experience Details
  • Conectas
    Cofundadora E Cmo
    Conectas
    State Of São Paulo, Brazil
    View
  • Web Summit Rio
    Women In Tech Program Ambassador
    Web Summit Rio Oct 2024 - Present
    Rio De Janeiro, Br
    I'm a part of a group of 10 inspiring women representing the Women in Tech ambassador program at Web Summit Rio, in which women in technology, who have already participated in previous editions, will share their stories and experiences, highlighting the value of the program and the sense of community that it creates for women.One of the initiatives of the program is to offer part of the tickets for the event with a 90% discount. The Women in Tech tickets for Web Summit Rio 2025 sold out in record time, driven by the initiative of the ambassadors - myself included.
    View
  • Marketing De Gentileza
    Sócia E Diretora De Marketing
    Marketing De Gentileza Jul 2023 - Present
    São Paulo, Sp, Br
    View
  • Carol Nucci |Mentorias, Palestras E Treinamentos
    Founder
    Carol Nucci |Mentorias, Palestras E Treinamentos Feb 2021 - Present
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  • Espm Escola Superior De Propaganda E Marketing
    Professora
    Espm Escola Superior De Propaganda E Marketing Mar 2024 - Present
    São Paulo, São Paulo, Br
    Co-coordenadora do curso de especialização em ABM (Account-Based Marketing). Professora das disciplinas de ABM e Gestão por Jornadas no curso de extensão de Marketing e Vendas B2B.Professora da disciplina de Posicionamento e Compreensão de clientes no curso de extensão de Estratégia de Conteúdo Avançada.https://www.espm.br/professores/carol-nucci/https://www.espm.br/cursos/dynamic/cursos-de-ferias/marketing-digital-e-vendas-para-o-mercado-b2b/
    View
  • Startse
    Colunista E Knowledge Expert - Customer Centricity, Growth E Liderança Ágil
    Startse Feb 2021 - Present
    Sao Paulo, Sao Paulo, Br
    Mentor, Speaker and columnist sharing about Customer Centricity and Agile Leadership in Startse Executive Programs
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  • W.G. Weird Garage
    Advisor
    W.G. Weird Garage Nov 2023 - Present
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  • Women In Sales
    Advisor
    Women In Sales May 2023 - Jul 2024
    São Paulo, Br
    View
  • Libri
    Co-Founder
    Libri Jan 2022 - Jul 2023
    A global community of designers is coming up | Our community was born at weme and aims to connect the most talented designers to the most relevant challenges and projects all over the world. More than finding projects, we are creating a new way of work. A way in which we reach autonomy, flexibility, wellbeing and a role in a relevant community. Learn more at libri.works
  • Weme
    Chief Customer Officer And Partner
    Weme Jan 2021 - Jul 2023
    São Paulo, Sp, Br
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  • Weme
    Chief Marketing Officer
    Weme Jan 2020 - Jul 2023
    São Paulo, Sp, Br
    -Revenue team leadership (mkt+sales) to drive growth in a service-based business (way different than scaling a SaaS company) during the Covid pandemic.- Customer Journey as a management tool to foster customer centric growth and innovation in the company.- Inbound and content marketing strategy for acquisition and nutrition- Growth Hacking approach for sales funnel optimization and experimentation culture- ABM strategy for Tiers A and B ICP (Ideal Customer Profile)- Speaker for in-company and external events in Corporative Innovation/ Customer Centricity / Marketing / Design Thinking / Growth hacking.- Primary results: 50% YOY sales growth (from 2019 until 2022), 6x LTV Growth, +80 NPS. ===> Learned on the job: Empathetic Leadership, Scale a service-based business, Connect Inbound and ABM strategies to optimize customer journey, foster customer centricity throughout the E2E customer journey.
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  • Weme
    Head Of Marketing And Sales
    Weme Mar 2019 - Jan 2020
    São Paulo, Sp, Br
    - Creation of sales and marketing structure from scratch - from marketing and sales strategy, sales funnel, marketing and sales team, acquisition channels, etc- Customer Journey Mapping and integration with sales funnel to create E2E experience- Inbound and content marketing strategy for acquisition and nutrition- Growth Hacking approach for sales funnel optimization- ABM strategy for Tier A ICP (Ideal Customer Profile)- Speaker for Corporative Innovation/Marketing/Design Thinking/Growth hacking- Primary results: 80% YOY sales growth (136% growth from Q2 x Q1), historical sales record for weme on all consecutive months (from april until now)===> Learned on the job: Agile Mindset, Corporate Innovation Strategy, Create a new area from zero (again)
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  • Livehere
    Head Of Marketing
    Livehere Nov 2018 - Mar 2019
    Campinas, Sp, Br
    - Creation of a startup's marketing area from scratch, sales funnel mapping and optimization focusing on converting new customers from both sides of a real state marketplace: house owners and renters.- Analysis and optimization of acquisition channels (both on-line and off-line)- Communication E2E process automation throughout each persona's customer journey - Connection with tech team to drive product improvements- Direct involvement in the company's expansion strategy to new cities and investment rounds- 3 digit growth YOY during first trimester===> Learned on the job: to adapt into a startup culture after years of experience in multinational companies, to balance planning and agile execution
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  • 3M
    Demanda Generation | Brand&Communication Leader
    3M Jan 2017 - Oct 2018
    St Paul, Mn, Us
    Communication Leader for Industrial Business Group and Electronics and Energy Business Group at 3M Brazil.- Lead the main communication programs for both business groups: - Planning: understand each business objectives, strategies and value proposition, deepen knowledge about their target personas and costumer journey (insights, gaps and opportunities) - Development: Develop integrated communication programs (on-line and off-line) based on a relevant content marketing strategy and an effective activation plan throughout the customer journey main touchpoints - Measurement: Define, monitor and improve each program's KPIs focused on both engagement and Lead to Revenue metrics- Consult and support all other communication programs in both business groups- Approve all communication assets for both business groups, aligned with their priorities, their target audience, markets and compliance- Develop and implement standard communication planning process for both business groups- Align and leverage prioritized communication programs globally and regionaly (Latin America)==>> Learned on the job: create a new department from scratch and use strategic communication as an effective sales driver tool
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  • 3M
    Product/Brand Manager
    3M Oct 2013 - Dec 2016
    St Paul, Mn, Us
    Product/Brand Manager (Nexcare and 3M FUTURO Brands - Consumer Health Care Division - CHCD) In this role I am responsable for:- Define objectives and strategies to develop and execute the Marketing Plan related to Nexcare and FUTURO Brands - Define and follow up on P&L indicators and metrics related to Nexcare and FUTURO - New Products’ Projects and Pipeline Management - Management and execution of media campaigns and investments (on-line and off-line) - Value chain management of each product line, connecting the marketing plan through projects in all related areas: manufacturing, R&D, Regulatory Affairs, supply chain, trade marketing and sales. - Leadership of internacional Projects (Latin America) regarding regional product launches and Communication campaigns- Awards and recognitions: 3M Global Marketing Excellence Award Winner (2014) The Global Marketing Excellence Award is an annual recognition for the best and most innovative marketing projects among the 3M global community. Project: "Nexcare Brasil Footcare Program: Standing out Footcare products from standard First Aid Products"==>> Learned on the job: Customer-first mindset and integrate and leverage different company areas towards business growth
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  • 3M
    Key Account Sales Executive
    3M Jan 2012 - Oct 2013
    St Paul, Mn, Us
    => KeyAccounts management: Responsible for all management activities concerning the Home Center KeyAccounts in my responsability (C&C / Telhanorte-Saint Gobain / ETNA).- Strong team work with buyers and store managers;- Development and management of annual strategic plan for each account: sustainable growth plan, new products introduction, sell-in/sellout analysis, Merchandising execution and investments, supply chain productivity, KPI definition + follow up, etc.- Intense field work to manage POP execution to guarantee product sellout;- Merchandising team management, hiring and training- E-Commerce development: Develop 3M sales in the Construction Market E-commerces==>> Learned on the job: The importance of sales in the frontline of any business and also how to constantly fight the "sales prevention department" (representing all the difficulties the sales team faces when trying to sell)
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  • 3M
    Marketing Trainee
    3M Jan 2011 - Dec 2011
    St Paul, Mn, Us
    => Project manager and team member in Six Sigma projects, using DMAIC methodology. Projects in all four categories: growth, cash, cost and new product development, and in diferent company areas: marketing, manufacturing, suply chain, sales, among others.=> Market analysis and new products development focused in B2C products and channels.==>> Learned on the job: Internal consulting in a big company through Lean Six Sigma and DMAIC methodologies.
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  • Scholle
    Process Engineer Trainee
    Scholle Dec 2009 - Jan 2011
    Northlake, Illinois, Us
    => Process optimization through Lean Manufacturing projects, as project manager (inside projects) or team member (international projects)=> Project management (process optimization initiatives + validation of new products)=> TPM (Total Productive Maintenance) program manager in lamination process. The program involves continuous application of quality tools to detect, correct and prevent breakdowns and reduce downtime.=> Participation in Scholle’s global projects concerning optimization, development of new products and continuous improvement initiatives in all branches of the company ==>> Learned on the job: the power of Lean Manunfacturing Methodology as an effective tool for continuous improvement and process optimization
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  • Talento
    Comunication Manager
    Talento 2008 - Feb 2010
    => Planning and management of all activities of the largest official event of Unicamp in 2009. An one-day event, with a R$200.000,00 budget, 8 thousand visitors and 42 multinational sponsoring companies;=> Management of a team composed by 30 Junior Entrepreneurs from 14 different graduation courses;=> Creation and management of strategic partnerships;=> Event restructuring due to the global financial crisis, swine flu epidemy and their consequences;=> Relashionship with Unicamp Dean’s Office.==>> Influencial leadership and leverage multidisciplinary teams
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  • Propeq
    Marketing Manager
    Propeq Apr 2006 - Dec 2007
    Campinas, Br
    => Internal Communication activities;=> Market analysis on Chemical Engineering industries.=> Organization of the 10th Week of Chemical Engineering of Unicamp;=> Helping the board of directors in strategic decisions.=> Providing members and directors with training and historical knowledge of the company.==>> Leanerd on the job: "Learned how to learn" anything (self taught) in a self taught and entrepreneurial environment
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  • Rf1 Serviços Jornalísticos
    Intern
    Rf1 Serviços Jornalísticos Oct 2001 - May 2005
    => Three years of activities in automobilictic journalism;=> Writing of journalistic news and articles;=> Organization of press conferences;=> Participation in the writing team of the year book Automotor/Reginaldo Leme (2005);=> Live coverage of automobilistic races.==>> Learned on the job: The relevance of communication and storytelling to convince and influence

Carolina Nucci Skills

Market Analysis Business Strategy Product Development Marketing Strategy Strategic Planning Management Portuguese Microsoft Office English E Commerce Spanish Sales&marketing Microsoft Excel Six Sigma Project Management Sales Growth Microsoft Powerpoint Social Media Communications Digital Marketing Digital Strategy Powerpoint Business Planning Market Research Powerpoint Development Journalism Presentation Development Negotiation Inbound Marketing Outbound Marketing Search Engine Optimization Search Engine Marketing Social Media Marketing Lean Manufacturing Process Optimization Competitive Analysis Negociation Strategic Sales Plans Trade Marketing Retail Sales Experience Retail Sales Analysis Dmaic Presentation Design Lead Generation Product Marketing Leadership Product Management Marketing Market Planning Digital Marketing Experience Integrated Marketing

Carolina Nucci Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Marketing
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    General
  • Florida International University - College Of Business
    Florida International University - College Of Business
    International Business
  • Espm - Escola Superior De Propaganda E Marketing
    Espm - Escola Superior De Propaganda E Marketing
    General
  • Universidade Estadual De Campinas
    Universidade Estadual De Campinas
    Engenharia Química
  • Usp - Universidade De São Paulo
    Usp - Universidade De São Paulo
    Bachelor'S Degree Unfinished In Journalism

Frequently Asked Questions about Carolina Nucci

What company does Carolina Nucci work for?

Carolina Nucci works for Conectas

What is Carolina Nucci's role at the current company?

Carolina Nucci's current role is cofundadora e CMO.

What is Carolina Nucci's email address?

Carolina Nucci's email address is ca****@****ail.com

What schools did Carolina Nucci attend?

Carolina Nucci attended Stanford University Graduate School Of Business, Northwestern University - Kellogg School Of Management, Florida International University - College Of Business, Espm - Escola Superior De Propaganda E Marketing, Universidade Estadual De Campinas, Usp - Universidade De São Paulo.

What are some of Carolina Nucci's interests?

Carolina Nucci has interest in Education.

What skills is Carolina Nucci known for?

Carolina Nucci has skills like Market Analysis, Business Strategy, Product Development, Marketing Strategy, Strategic Planning, Management, Portuguese, Microsoft Office, English, E Commerce, Spanish, Sales&marketing.

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