Carolina Brown Email & Phone Number

Sandy, Utah, Us

• Worked with leaders in CA, OR, WA, & NV to increase sales and number of associates• Designed training workshops to teach distributors about the Hispanic market in USA, the company’s products, their benefits. compensation plan and Apps• Coached leaders to help them achieve their business goals

Salt Lake City, Utah, Us

• Coached top leaders to help them achieve business and personal goals• Scheduled weekly meeting with top leaders to cover personalized training needs • Created unique sales strategies tailored to each top leader’s business approach• Created content marketing for US Latin channels (Facebook, Instagram & WhatsApp) to inform about promotions and product’s benefits & claims• Developed social media training to help distributors generate more leads and interest in events

Managed all business operations and social media pages for US Hispanic market and Mexico. Implemented lead generation campaigns to increase consultant recruitment and sales. Produced weekly market KPIs using DOMO. • Launched brand into Mexico, increasing distributors from 0 to 8K by building Roadmap to Success and strategizing a variety of innovative, targeted marketing campaigns• Created Facebook marketing campaign that garnered 54% of pre-launch event leads; organized recruiting events that achieved 400% expected turnout and achieved 3,500 new distributors• Developed a comprehensive marketing plan for existing product portfolio and new product launches using market intelligence, customer research and insights to support brand reputation, acquisition, retention and engagement• Devised and launched new marketing strategies, including Traveling Experience Center and Monthly Collections (replacing 6-month catalog) that are now being rolled out globally corporate-wide• Capitalized on region-specific opportunities by co-creating Certification of Application program, cultivating team of product application professionals• Improved market communication by spearheading Whatsapp Leader group to issue company communications, product launches, and marketing promotions• Created Facebook content calendars 4-week in advance that forecast relevant events, product launches, and promotions.• Initiated all creative requests for catalog, monthly magazine, and other marketing materials by providing detailed direction with visual examples, while ensuring assets are delivered on-brand and on-time• Ensured accurate translation in marketing, communication, and labeling materials• Developed forecast plans using key assumptions, historical data and seasonality trends• Controlled inventory, followed up on international shipments to our 3PL, and ensured other areas were ready to execute the product launch &/or promotion

Lehi, Utah, Us

Hired to penetrate Young Living products into Ecuador, Colombia, and Costa Rica, then promoted to drive business with Mexico as well. Developed marketing plans for existing product portfolio and new product launches to support brand reputation, acquisition, retention and engagement. • Created Facebook original and informative content that drove Latino America's growth• Increased Latin America sales 73% and increased productivity of distributors by 174% by analyzing and restructuring promotion schedule to better motivate distributors• Created training workshops and yearly promotions calendar to engage customers and develop demand for the products across numerous markets in the region• Created social media content calendars 4-week in advance that forecast relevant events, product launches, and promotions for each Latin American market’s site• Initiated all creative requests for product guide, sales sheets, and other marketing materials while ensuring assets were delivered on-brand• Worked with Operations to secure product registration, inventory and forecasting are in order to create yearly promotions markets’ calendar• Developed and launched Kits and Limited Time Offers• Ensured accurate translation in marketing, communication, and labeling materials

Salt Lake City, Utah, Us

Negotiated print, radio and outdoor media in more than 20 markets nationwide.• Recommended media selection and oversaw planning process and investment levels• Secured the most competitive prices in the marketplace while leveraging value-added benefits on a consistent basis• Optimized profitability of each media, channel, and campaigns through data analysis

Salt Lake City, Utah, Us

Redefined product positioning, value proposition, commercial channels, and partnerships for Deseret News National Edition to exceed yearly projections and increase market outreach.• Grew subscriptions 6% by creating results-focused marketing campaigns• Traveled nationwide representing the company in trade show events• Analyzed and negotiated partnerships contracts ensuring Deseret News got the most value• Reviewed sponsorship contracts for adequacy, consistency, and accuracy• Tracked and monitored sponsorship contracts and agreements and ensured all deliverables were met fully and on time• Cultivated exceptional relationships with sporting partners such as University of Utah, BUY, RSL and Utah Jazz• Initiated all creative requests for sales sheets, and other marketing materials while ensuring assets were delivered on-brand

Salt Lake City, Utah, Us

Created and launched home delivery Spanish newspaper. Conducted research and analysis of Hispanic market to guide advertisers how to better reach this population. • Achieved 10K subscribers in first year by leading grassroots marketing campaigns• Created monthly surveys to get data about Hispanics shopping behaviors• Analyzed and compiled research data to evaluate outcomes and give recommendations to advertisers• Managed and monitored distributors to ensure delivery was execute properly

West Valley City, Utah, Us

Managed full market-cycle for Salt Lake Tribune’s Spanish newspaper from concept to development, to launch with immediate success by implementing an innovated distribution strategy.• Acted as a product subject matter expert about the Hispanic market to train internal sales teams as well as to wow prospective customers

• Increased market penetration of natural gas accounts by 310% in one year• Developed an international business unit that generates more than $4M annual revenue• Developed B2C marketing initiatives including events, partnerships, promotions, and loyalty programs to reward customers• Managed a team of 8 Product Managers supporting residential, industrial and commercial markets• Achieved 98% market penetration of all company utility services by working with real estate developers to ensure all new housing units also included internet, tv, telephone lines, and home security system provided by the company• Partnered with the legal and contract department to define the bid’s parameters to establish the company direct sales and installation contractors• Developed solicitations and evaluate responses. Compiled bidder’s list from qualified applications• Followed up on assigned contracts to assure terms and regulations are implemented correctly

Barcelona, Barcelona, Es

Hired to penetrate natural gas service into residential units in Bogota-Colombia. Developed marketing plans and strategies that reached 98% market penetration.• Grew sales and profitability from 10K to 150K customers in first year and adding additional 150K customers per year for 2 years running• Used customer insights and market intelligence to develop a comprehensive marketing plan and sales tools depending on customers’ income and local competitors to support company expansion• Implemented and trained a direct sales force with 200 sales representatives• Achieved 100% market penetration of natural gas service on new residential units by working with real estate developers

Barcelona, Barcelona, Es

Consolidated construction and sales KPIs on a daily basis and reported to the main HQ in Spain once a month.

Barcelona, Barcelona, Es

Designed and executed training plans focused on company values, policies, and business needs to enhance employee performance.• Delivered training programs such a New Hire company introduction, Sales Methodology, Sales Product, and Customer Service standards• Built strong local candidate pipelines and talent pools to support company growth and replace expats employees• Interviewed and evaluated candidates, made hiring recommendations, and managed the offer process with a focus on candidate experience • Worked with external vendors to design and develop innovative and effective learning solutions around leadership, technical, and soft skills

Bogotá, Co

Hired to improve the First-Class travelers’ program, developing processes, training, and marketing campaigns to increase customer engagement and satisfaction throughout all First-Class’ touching points. Differentiating the brand and experience from competitors.• Represented the First-Class customer's point of view in various cross-functional working groups and committees• Conducted in-depth competitive analysis and marketing strategies to ensure Avianca first class was one of the best in the world• Developed and executed loyalty marketing programs, promotions and incentives focused on Corporate accounts’ airline ticket buyers that increased sales and revenue• Saved thousands of dollars by creating and implementing partnerships with supply companies to maintain first class benefits at no cost to the company• Ensured company’s image by implementing various workshops for First Class employees worldwide in different areas

Master Of Business Administration (Mba), Business Administration, Management And Operations

Master'S Degree, International Business Management

Bachelor'S Degree, Business Administration