With over 12 years of expertise in marketing, product development, and the banking and payments industry, I am a results-driven professional dedicated to delivering impactful solutions. My mission is to leverage my comprehensive skills in crafting and executing strategic marketing initiatives, driving the growth, adoption, and retention of financial products and services across Europe and Central America.As the founder and director of Artte, a cultural promotion organization, I actively contribute to the cultural heritage and diversity of my regions and beyond.In my prior role as a Senior Marketing Manager at Visa and my experience as a Marketing Leader in Central America at Mastercard, I collaborated closely with sales teams, providing strategic, consultative, and tactical marketing support to diverse clients within the banking and payments industry. I led the development and execution of tailored marketing campaigns, leveraging data-driven insights and best practices to enhance acquisition, usage, and retention of financial products. My expertise encompasses marketing communications, product development, customer relationship management, and project management, aligning seamlessly with the dynamic landscape of the financial sector.