Carolina Protzner Email & Phone Number

Belo Horizonte, Minas Gerais, Brazil

Acting as an independent copywriter, developing SEO-focused and educational content for the PT-BR Indeed's Career Guide, helping jobseekers on understanding the market, how to reach their professional goals, describing best practices used to build resumes and cover letters as well as the main soft skills needed to boost their careers.

Belo Horizonte E Região, Brasil

• Acting as a freelancer on the Upwork platform, performing keyword research, writing useful and relevant content, based on SEO metrics, as well as following all localization guidelines provided.Main clients:Adobe Inc.
• Performing keyword research, analyzing the best options and strategies for writing SEO-based content, and ensuring it is in the top positions as well as listed as featured snippets on Google.Dataplor (2019 to 2020)
• Acting as Portuguese Copy Editor, helping on its Portuguese-BR website, app and processes.Express VPN (2019)
• Acting as a Portuguese-BR writer for partners sites, providing useful and interesting content, as well as including high domain authority links throughout the text.iVisa (2018)
• Writing of hundreds blog posts related to the tourism niche, providing all sort of reliable information regarding to Visas processes in order to generate traffic and sales.Canva (2017 to 2019)
• Responsible for Portuguese-BR landing pages, blog and guest posts in order to generate traffic, app downloads and program subscriptions.

Belo Horizonte Area, Brazil

• Branding and communication management of sales’ points (merchandising), in line with the strategic focus of the company, aiming to disseminating the culture and institutional image as well as motivating sales.
• Reinforcement of the relationship with business partners (door to door and cold calling), seeking excellence in customer service and ensuring the sales of products and services.
• Relationship with customers, understanding their needs, studying processes, identifying gaps and proposing the best personalized solutions for each one.
• Working along Building Companies (B2B), offering products, services, exclusive promotions and custom solutions to the future residents of the projects.
• Tracking indicators (gross, quality, revenue, market share), proposing improvement through tactical actions.

Rio De Janeiro Area, Brazil

• Student for two years, aiming the improvement of knowledge of the laws, Brazilian Constitution, Portuguese language, among other matters inherent to society, economy, and worldwide politics.- Intensive course.

Rio De Janeiro Area, Brazil

• Responsible for the creation and development of the “door to door” project, focused on the prepaid product, bringing thousands of competitors’ numbers to our database. (Development of processes, recruitment & selection.
• Direct management of around 100 people (supervisors, consultants, promoters, assistants, and back-office staff), to sell telecommunications products and services, exceeding the expected target (12,000 activations/month).
• Evaluating the performance of each team member, providing sales performance reports, as well as training and giving fully support to the necessary improvements.

Rio De Janeiro Area, Brazil

• Experience in design and organization of sales convention and events, in order to disseminate the company's goals as well as to reward and motivate the best of the period.
• Responsible for the creation, development, and control of incentive to sales’ campaigns, to an audience of about 18,000 people from all over Brazil, providing the sales increase as well as ensuring the loyalty and.
• Budget management of R$ 15 million, responsibly and assertively, leveraging business results.
• Direct coordination of advertising agencies (responsible for campaigns and events), ensuring prompt synergy and translating strategic goals into measurable actions.
• Responsible for direct agreements with mobile device manufacturers, making them sales campaigns' "sponsors", aiming a co-participation in costs, and promoting the inventory turnover of unsold items.

Rio De Janeiro Area, Brazil

• Responsible for supporting and monitoring the Board of Directors project portfolio, ensuring its alignment with the company’s strategic goals.
• Responsible for gathering, analysis, and maintenance of performance indicators (KPIs) for improvement and gap corrections.
• Methodological support to the project leaders.
• Monitoring of deadlines and risks in order to ensure actions implementation and measurement of results, aiming for excellence in the process.

Belo Horizonte Area, Brazil

• Communication management along business partners through intranet, email, and SMS tools, in order to spread products, services, processes and promotions’ information to all eligible and involved areas.
• Interface with several company’s departments, identifying opportunities, improvements, correcting misapplications, aiming processes’ improvements.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree, Social Communication - Publicity & Advertising

High School, Ensino Fundamental E Ensino Médio