Crafting the brand positioning and marketing strategy for an Australian wholefood ready-to-heat meal plan startup.Conducting competitor audits, developing website content, planning a marketing launch campaign and collaborating on the Go-To-Market strategy.

Etika is a privately owned purpose-driven, Point-of-Sales (POS) finance pioneer, operating out of the United Kingdom, Australia and New Zealand. A flexible and scalable in-house platform drives Etika's solutions, focused on delivering positive customer experiences. I joined at the inception of Etika as a business in Australia and as a brand globally. I was brought in to establish the brand in Australia and rebrand in the UK by building a high-performing marketing team and uplifting the… Show more Etika is a privately owned purpose-driven, Point-of-Sales (POS) finance pioneer, operating out of the United Kingdom, Australia and New Zealand. A flexible and scalable in-house platform drives Etika's solutions, focused on delivering positive customer experiences. I joined at the inception of Etika as a business in Australia and as a brand globally. I was brought in to establish the brand in Australia and rebrand in the UK by building a high-performing marketing team and uplifting the marketing and sustainability function across the group. During my tenure, the business grew from a $40M to a $220M loan book.Highlights:⭐ Established a strong global brand, visual identity, ethical brand values and ESG governance for Etika⭐ Established the Sales, partnerships and marketing functions while initiating Etika’s Australian market presence, securing the first ANZ client with an instant annual loan origination of $3.4⭐ Built a marketing team for the group in Australia and selected and managed a Marketing agency in the UK, resulting in converted marketing leads with a payback of less than 1 year⭐ Created a customised impact measurement tool and established material impact KPIs, leading to 72% of the lending portfolio consisting of loans with measurable positive effects Show less

Short-term contract conducting market research to obtain valuable consumer insights laying the foundation for the subsequent brand positioning and marketing strategy I created for F45 Challenge and Nutrition.

Tribe Trading was a distributor of sustainable fashion brands. We worked with an exclusive and comprehensive network of quality stockists throughout Australia and sold directly through our eCommerce platforms.Highlights:⭐ Built a successful sales and marketing team and network of suitable and 100+ like-minded stockists across Australia and New Zealand⭐ Improved the purchase funnel and revenue per customer to an average conversion rate of 3.25% and annual spend of $463 by… Show more Tribe Trading was a distributor of sustainable fashion brands. We worked with an exclusive and comprehensive network of quality stockists throughout Australia and sold directly through our eCommerce platforms.Highlights:⭐ Built a successful sales and marketing team and network of suitable and 100+ like-minded stockists across Australia and New Zealand⭐ Improved the purchase funnel and revenue per customer to an average conversion rate of 3.25% and annual spend of $463 by building a loyal and sustainability-focused B2B and D2C customer-base Show less

Jordans Dorset Ryvita (JDR) is part of Associated British Foods (ABF): an international food, ingredients and retail group, employing over 130,000 employees and operating in 50 countries worldwide. JDR has a long-standing commitment to health and sustainability. I joined the Australian office at its inception with the remit to build a local marketing team in order to introduce the Jordans cereal brand and revitalise the Ryvita Crispbread brand. I subsequently launched the Dorset brand… Show more Jordans Dorset Ryvita (JDR) is part of Associated British Foods (ABF): an international food, ingredients and retail group, employing over 130,000 employees and operating in 50 countries worldwide. JDR has a long-standing commitment to health and sustainability. I joined the Australian office at its inception with the remit to build a local marketing team in order to introduce the Jordans cereal brand and revitalise the Ryvita Crispbread brand. I subsequently launched the Dorset brand in 2015.Highlights:⭐ Achieved market leadership in the granola & cluster market with Jordans at a 25% share and with Dorset at a 15% share in the first year⭐ Successful packaging redesign and marketing campaign for Ryvita, turning around a declining brand Show less

Jacobs Douwe Egberts (JDE) is a subsidiary of JDE Peet’s, the world's leading coffee and tea company with a presence in more than 100 countries through a portfolio of over 50 brands including Moccona, Harris and L'OR Espresso. My mandate coming into this contract role was to ensure an NPD pipeline for the roast and ground and capsules coffee portfolio and to create a strong marketing team to sustain future growth.Highlights:⭐ Local brand positioning and launch of L'OR Espresso… Show more Jacobs Douwe Egberts (JDE) is a subsidiary of JDE Peet’s, the world's leading coffee and tea company with a presence in more than 100 countries through a portfolio of over 50 brands including Moccona, Harris and L'OR Espresso. My mandate coming into this contract role was to ensure an NPD pipeline for the roast and ground and capsules coffee portfolio and to create a strong marketing team to sustain future growth.Highlights:⭐ Local brand positioning and launch of L'OR Espresso coffee capsules resulting in exceeded sales targets and becoming the number 1 selling capsule in supermarkets⭐ Returned the iconic Harris coffee brand to number 2 through a new brand communication platform, packaging design and NPD Show less

Supporting the start-up of a sustainable fashion Distribution business with a Go-to-Market and marketing strategy for ANZ.• Distribution and strong sales growth in about 100 stores in 2 years• Active CRM program including building a database of over 600 stores• Successful social media and influencer strategy resulting in product placement on popular TV show Offspring

Multinational in over 50 countries. Headed up the team responsible for Schick razors, Banana Boat sunscreen and Wet Ones wipes. Marketing Manager and part of the Management Team from April 2008, before then Group Brand Manager on Schick razors. Highlights:⭐ Managing integration of the Playtex personal care business-post-acquisition, resulting in 20% turnover growth in 2 years for the combined Banana Boat and Wet Ones brands ⭐ Achieved number 1 market share and the highest number… Show more Multinational in over 50 countries. Headed up the team responsible for Schick razors, Banana Boat sunscreen and Wet Ones wipes. Marketing Manager and part of the Management Team from April 2008, before then Group Brand Manager on Schick razors. Highlights:⭐ Managing integration of the Playtex personal care business-post-acquisition, resulting in 20% turnover growth in 2 years for the combined Banana Boat and Wet Ones brands ⭐ Achieved number 1 market share and the highest number of units sold in men's shaving category ever, during the Schick Hydro razor launch Show less

An Australian-owned company and a global player in the depilatory market with the Nad's brand. Nad's had 2 products in the depilatory top 10 in Australia and Nad's Natural Hair Removal Gel was number 1 in the USA.Highlight:⭐ Growing the range from 4 to 12 SKUs in one year, resulting in 11.8% sales growth after 2 years of decline

Australian correspondent for a premier Dutch wine website aimed at wine professionals and lovers.

Great Grapes was a Dutch wine importer and distributor, of brands such as Penfolds and Robert Mondavi. Highlight:⭐ Marketing consulting on an hourly fee basis for Southcorp, resulting in double-digit growth for Lindemans

Strategy development for entire roll-your-own tobacco range in the Netherlands, Belgium and Luxembourg. Part of management team during a reorganisation period.

Liaison between brand management and sales. Advised several national key accounts, such as Burger King, on sales promotions and merchandising. Coordinated all launch activities for the 0.5 liter PET bottles, including marketing plans and volume forecasts.