- Created and executed full-funnel social media strategy that focused on key seasonal moments for the brand, including optimized Instagram shop.- Wrote copy for brand website, product pages, and social media content.- Developed SEO strategy that increased organic website traffic and collaborated with founders on omnichannel rebrand.

- Created and implemented national social media strategy for the brand and its executives across Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok. - Built and maintained social media analytics reporting suite and used learnings to inform marketing strategy that increased brand awareness, product visibility, and market performance.- Managed creator relationships and content partnerships. - Collaborated with Design team to facilitate rebrand of the website, products, and user experience.- Wrote copy for brand website, product pages, social media posts, and content.

- Cross-functionally supported Sales & Marketing teams at CBS Chicago to build, pitch, and analyze the success of television and digital advertising campaigns for local clients. - Assisted in-house creative agency, CBS2 Creative Eye, in producing custom commercials for clients. Wrote, assisted on set, and helped produce video ads. - Trained in Salesforce, Nielsen Analytics, and Google Analytics.

- Supported Practice & Client Development teams specializing in Life Sciences industry clients. - Created and proofed pitch materials for new business clients, managed existing client contacts, and worked on special projects for attorneys. - Planned an executed end of summer event for local clients.

- Supported the firm’s partners and associates by conducting research and writing reports on potential clients and industries. - Managed internal databases and assisted associates in inputting information. - Trained on Microsoft Office and Quest.