Driving business growth through strategic partnerships, identifying new opportunities, and optimizing existing channelsResponsible for developing and implementing sourcing and sales strategies. Build relationship with all parties industry related (Astra Ecosystem) and work closely with the partner to develop startegies to grow together.

Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales. Ensuring all its implementation of effective marketing startegie Focus on growing customer and leads managementBuild and implement product requirements and roadmaps, as well as incorporate feedback from customer into product strategies for CARS24 Indonesia.Leading and build best customer experience journey and managing a team of on-site customer service to deliver fast paced and high quality responses to customer enquiries and to convert to leads.

Lead and direct pricing strategy formulation and take necessary pricing actions to enhance profitability, ensuring integrity, accuracy in all pricing matters and enhance profitability. Analyze price change by evaluating margin impact and competitor price level.Perform financial impact of price approach in view of overall history as well as profitability. Lead the promotional program by evaluating margin impact.

PT Serasi Autoraya (SERA) is subsidary company of PT Astra International. SERA as a leading player in transportation industry (TRAC), preownedcar (Mobil88 and IBID), logistic (SELOG) and public transportation. Product Development Manager Roles: - Product Development Manager Determines customers' needs and desires by specifying the research needed to obtain market information.- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas.- Assesses market competition by comparing the company's product to competitors' products.- Provides source data for product line communications by defining product marketing communication objectives. - Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment and product milestone. - Determines product pricing strategy (including costing special and customized orders).

Business Development's Role:Responsible for supporting company organization's core business throughresearch, analysis, and recommendation of new business initiatives.Build concept new product or service/ product improvement as wellenhancing product design effectiveness.Screens potential business deals by analyzing market strategies, dealrequirements, potential, and financials; evaluating options; resolvinginternal priorities; recommending equity investments.Projects:- Project digital initiatives- Re-enginering business model of used car business- New product development for auction business and car rental- Channel development

Astra Graduate Program is a management trainee program that prepares Astra Future Leaders, with experience wide exposure of the core management process in Astra Group in Marketing Finance and Human Resources through improvement based projects. The program are equipped with extensive learning, consists of in-class training from professional development institute, on-the-job assignments, and mentorship & coaching from Astra Executives.Rotational On The Job Training:1. Business and Channel Development – PT. Serasi Autoraya 2. Product Management, Marketing Planning – PT. Toyota Astra Motor E – Marketing, Marketing Communication – PT. Toyota Astra Motor3. Corporate Human Resource, General Affair & Health Safety – PT. Astratel Nusantara

Create and implement manager line role in HR in the aim of to deliver a high performance operational team.Create guidance due diligence HR to set the obligation and standard expected of relevant parties in respect of the scope and quality of due diligence undertaken in the preparation and submission of corporate proposal.Mapping compensation and benefit group infrastucture PT. Astratel Nusantara to have the same standard.

Product Management, Marketing Planning Strengthen domination Avanza in MPV Low segment through launching new model of TOYOTA Avanza, conceptualize launching improvement with emphasis new feature and strong point compared to competitors and coordinate sucessful Avanza launching with related divison.E – Marketing, Marketing Communication Support digital optimizing in TAM through developing mobilephone application for the uses of sales force to get new prospect as well increase the productivity and competitiveness of sales force.

Conduct feasibilities study to support channel development of the company new line business in express business called Selog Express. One of the key success factor of express business is having a strong network, for the above mentioned project I develop a transhipment warehouse in 8 cities in Indonesia. Furthermore I managed to develop a concept B2B and B2C as a channel planning Selog Express.