• Develop and implement marketing strategies to promote B2B conferences and trade shows.• Maximize the participation of sponsors, exhibitors, and visitors in the fairs and conferences.• Increase the visibility and reputation of the company's events in their respective market niches.• Develop and execute comprehensive marketing plans for each event, including target audience segmentation and communication channels.• Create the strategy and manage vendors in digital marketing… Show more • Develop and implement marketing strategies to promote B2B conferences and trade shows.• Maximize the participation of sponsors, exhibitors, and visitors in the fairs and conferences.• Increase the visibility and reputation of the company's events in their respective market niches.• Develop and execute comprehensive marketing plans for each event, including target audience segmentation and communication channels.• Create the strategy and manage vendors in digital marketing campaigns, including email marketing and social media.• Optimize event websites to increase lead generation and conversion.• Coordinate the production of marketing materials such as brochures, banners, promotional videos, among others.• Ensure consistency and quality of content across all touchpoints with the audience.• Collaborate with internal teams such as sales and operations to ensure the effectiveness of marketing strategies.• Establish strategic partnerships with influencers, media outlets, and industry associations to expand the reach of the trade shows. Show less

• Leadership of the marketing team, focusing on delivering results.• Creation and execution of the product marketing plan for the financial market.• Management of the e-commerce platform with a focus on improving the customer experience.• Planning of social media strategy and schedule, and performance monitoring, aiming to reinforce the brand's voice and position it among competitors.• Relationship and integration between strategic areas such as copywriting, design, audiovisual,… Show more • Leadership of the marketing team, focusing on delivering results.• Creation and execution of the product marketing plan for the financial market.• Management of the e-commerce platform with a focus on improving the customer experience.• Planning of social media strategy and schedule, and performance monitoring, aiming to reinforce the brand's voice and position it among competitors.• Relationship and integration between strategic areas such as copywriting, design, audiovisual, performance, editorial, content, and social, to ensure aligned deliverables.• Development and implementation of the schedule for new products and services using agile methodology.• Implementation of the company's rebranding project.• Branding and positioning management, ensuring the correct use of the brand.• Optimization of the email marketing sending process, improving the department's SLA and enabling the measurement of KPIs. Show less

• Participation in the development of the marketing plan for trade fairs and B2B virtual events with a focus on database attraction and qualification;• Execution of the marketing plan for trade fairs and B2B virtual events aiming at attracting visitors, exhibitors, sponsors, and speakers;• Responsible for creating, publishing, boosting, and performance tracking social media content, building authority for the brand, and generating ongoing engagement;• Volunteer in the in-company… Show more • Participation in the development of the marketing plan for trade fairs and B2B virtual events with a focus on database attraction and qualification;• Execution of the marketing plan for trade fairs and B2B virtual events aiming at attracting visitors, exhibitors, sponsors, and speakers;• Responsible for creating, publishing, boosting, and performance tracking social media content, building authority for the brand, and generating ongoing engagement;• Volunteer in the in-company Digital Journey educational program as a facilitator of marketing topics, with a focus on increasing sales of info-products;• Participation in the implementation of new processes and products through the agile methodology. Show less

• Optimization of the budgeting process and marketing purchases, ensuring quality and economy for the company;• Responsible for the purchase of all marketing materials, influencing the best supplier, material, and cost-benefit for each project;• Research, indication, and formalization of barter negotiations and purchase of advertising space in sectorized media;• Schedule and control the payments of marketing suppliers.

• Relationship with suppliers and customers, internal and external, focusing on customer success;• Service and management of VIP's reservations;• Integration with the Commercial and Technology departments, to identify problems in the automated reservation process and propose solutions, aiming to improve customer service;• Management of crises and emergency situations in international hotel reservations, ensuring accommodation and customer satisfaction;• Optimization of mapping… Show more • Relationship with suppliers and customers, internal and external, focusing on customer success;• Service and management of VIP's reservations;• Integration with the Commercial and Technology departments, to identify problems in the automated reservation process and propose solutions, aiming to improve customer service;• Management of crises and emergency situations in international hotel reservations, ensuring accommodation and customer satisfaction;• Optimization of mapping of future reservations, acting to control financial differences, improper cancellations, and reduction of losses. Show less

• Relationship with suppliers and customers, internal and external, focusing on customer success;• Optimizing the mapping of future reservations, acting in the control of financial divergences, undue cancellations, and reduction of losses.