Caroline Audley Email and Phone Number

Key Responsibilities:• Develop the marketing strategy & budget for the UK parcel locker market • Plan & analyse marketing campaigns which will support the sales team to expand the locker network, drive retailer engagement and increase consumer awareness and usage of InPost parcel lockers• Carry out both industry and consumer research as well as regular competitor analysis to ensure continuous improvement• Establish key events and organise all elements to promote InPost parcel lockers to the highest standard• Work closely with international counterparts to share best practise and ensure cost effective marketing• Own the interface with UK marketing subcontractors• Line management to a small team

Key Responsibilities & Achievements:• Heavily involved in running consumer awareness campaigns e.g. to educate about the wide range of services available with the ultimate objective of driving additional footfall and basket spend into store, and transactions for PayPoint• Developed joint marketing plans with key retail partners e.g. Co-op and Booker Premier including branding & signage, campaigns, digital presence and staff colleague engagement• Ran impactful campaigns in the Co-op e.g. to launch the new eVoucher category which introduced new consumers to the PayPoint brand at the start of their lifecycle. One Facebook post featuring a gaming inspired video created by PayPoint of which I was part of the project team achieved a reach of over 5k where 3k was deemed successful by Co-op• Worked on further campaigns for Co-op where their customers could win £1,500 towards their bills and in Henderon's, SPAR Northern Ireland where their customers could win Free Energy for a Year• Built strong working relationships with key retail partners and leveraged their media FOC to the value of c. £200k• Led the cigarette gantry roll out which featured prominent PayPoint branding for c.200 Southern Co-op stores• Organised various key client and retailer WOW meetings including the production of bespoke videos which talked to the potential relationship between all parties• Ensured the PayPoint brand was at the forefront of retailer minds by attending key events such as The National Convenience Show • For 3 years organised the internal Retail Sales Conference which brought together c. 60 Trade Development Managers and their HO contacts to download plans, share knowledge and build relationships• Built the Marketing budget tracker• Owned the relationship with our creative, artwork and print agencies • Line manager to a small team

Key Responsibilities:• Contributing to strategic and budgetary thinking at the start of the Shopper Marketing process to ensure the correct tactics were implemented to meet the objectives of the brand plan• Being the link between brand and sales to ensure brand plans are executed in-store in a way that meets both the retailers and brands needs• Building strong relationships with the brand team but also the Account Shopper Marketers who execute the brand plans in-store• Owning the interface with creative, artwork and print agencies for my branded projects Key Achievements:• Worked on the NPD launch of Ambrosia Devon Dream which was set to deliver £7m in year 1 & 57% category growth, OXO Shake & Flavour which was due to deliver £1.5m and Bisto Chef Specials which was set to deliver £1m. All were due to launch in 2013• Consumption projects for Bisto which would drive 4% volume uplift on drums & Batchelors which would drive penetration from 19% to 22% in 2013• Premiumisation project for Bisto Best which will restore levels to that of 2011 which was 13%

Reporting line and job title change only.

Key Responsibilities• Support the sales team in developing, communicating and delivering impactful brand and customer-led marketing activities• Sole responsibility for keeping the budget totaling nearly £1m up to date and approving all invoices• Building strong relationships with both the sales teams and their key customers• Ensuring quality projects are delivered on time and to budget• Owning the interface with artwork, print and premium agencies for my projectsKey Achievements:• Development of an on-line customer specific trade ad, POS (both static and editable) and premium ordering system to enable the Foodservice sales force to offer their customers a wider range of marketing materials, specific to their business needs• Development of a customer facing sales portfolio and category flyers, promoting a different way for the sales force to sell Premier brands and products• Development of end user, customer specific concepts for McDougalls in OCS and Sharwood’s in 3663

Key Responsibilities:• Support the Business Development Manager in centrally managing and delivering the Britvic growth agenda and annual performance objectives within my top 3 accounts; Rank, Gala and Tenpin, acting as the primary contact• Monitor rigorously on an on-going basis the performance of my accounts and take ownership of any remedial action required to deliver short and medium term results required, as well as the long term agenda• Develop strategic and proactive relationships as well as develop the contact strategy within Rank, Gala and Tenpin• Deal promptly and efficiently with customer queries to ensure a flawless level of customer service and satisfaction• Responsibility for forecasting both the Profit & Loss and for equipmentKey Achievements:• J20 and Pepsi glassware launched into 100% of Gala and Tenpin estates, increasing the visibility of both brands in 214 nationwide sites. Visibility of J20 further increased in both estates through bar fonts, ice buckets and bar runners • Pepsi 20oz glassware launched throughout the Gala Bingo estate• Was in key discussions with Tenpin to feature J20, Fruit Shoot and Pepsi logos on their menu and to make the Fruit Shoot Juiced Magazine available throughout the estate in 2011• Was in key discussions with Gala to bring back table service in their Bingo estate and to feature on their new table cling menus• Gained new listings for J20 White Blend; Red and White grape throughout their estate as well as Apple and Blueberry J20 and J20 Sparkleberry when launched for Christmas 2011• Built relationships with Centre Parcs who were at the time buying through Nisa (Convenience & Impulse) and Waverley (Licensed Wholesale). Was in discussions to support the April on-site magazine with Fruit Shoot which would be in circulation for 5 months and would be viewed by approx. 685k guests

Key Responsibilities:• Support the Channel Marketing Manager in developing, communicating and delivering impactful portfolio, brand and customer-led marketing activities• Build strong relationships with both customer management and their key customers • Ensure projects were delivered on time and to budget • Own the interface with artwork, print and premium agencies for my projects for example the launch of Fruit Shoot My 5 into the channel • Contribute proactively to the evaluation of projects Key Achievements:• Launched Fruit Shoot My 5 into the Foodservice & Leisure Channel which contributed to a channel increase of 13% in litres and revenue invoiced for at the end of September 09/10• Developed the Foodservice & Leisure Bulletin which was distributed on a 2 weekly basis as a way to bring the Customer Management team closer to Marketing and to ensure they were kept informed of what Marketing activity was coming down the line at all times• Created the Foodservice & Leisure POS forum which was held on a 4 weekly basis as a way to embrace fresh ideas from the field and drive improvements within the channel

Key Responsibilities: • Drive incremental distribution across my call-file• Maximise and maintain permanent fixture space as well as feature and display• Build strong depot relationships and develop joint business plans for each of my top depots• Ensure that Britvic brands were always available and that stock was managed effectively• Sell in the national plans at a local level as well as category initiatives • Effectively use POS to drive maximum presence of all Britvic brandsKey Achievements: • Ensured all NPD was presented to the depot in a timely manner to ensure day 1 execution• Agreed stock levels as well as location and amount of space in fixture prior to launch• Agreed the number of off fixture pallet displays over and above what had been agreed at HO• Used POS effectively to drive maximum impact of the launch in depot • Built strong depot relationships to ensure that stock was always available and rotated efficiently• Developed joint business plans with my top 10 depots to ensure that I was doing everything possible to grow their business as well as Britvic's• Supported depots with local deals as well as being present in depot to interact with customers, talk up Britvic's brands, promote the deal and give away free samples & premiums to ensure Britvic's brands were always front of mind

During my university industrial placement I supported the wider Consumer Insight Team within the Frozen Food Marketing department at Bird's Eye, Unilever.I was responsible for monitoring and updating the research budget and research library. I assisted in the run up to research sessions by producing stimulus to bring concepts to life. I attended various research events, both larger focus groups and 1 on 1 sessions. I kept abreast of competitor activity and kept the team up to date on a regular basis.