Caroline Bailey Email & Phone Number

New York, New York, United States

Boomerang trip back to the mobile shop that grew into a cross-screen one while I was away. Adventures in ideating/writing here include B2B comms for events, pitches, social, swag, sizzle videos and drone show activations at Cannes.

Same job, different brand. Verizon Media is now Yahoo. Thrilled to be dreaming in purple. But of course, never dabbling in purple prose. Promise. Verbal adventures in Yahoo Finance, Yahoo B2B, and more to come.

Greater New York City Area

Rearranging the 26 letters of the alphabet to promote products, people and events. Videos, blog posts, digital banners, scripts for live shows, web copy, internal event materials, and one profane t-shirt for the MAKERS brand. More to come, probably by the pound.

Nyc

Came up with big ideas for the leader in small screen advertising. Composed sales, event and branding materials, including presentations, one sheets, website updates, print ads, emails, newsletters, swag and the occasional social post (Twitter, Instagram, Facebook, LinkedIn). Concepted and wrote brand, product, case study and internal rah-rah videos.

New York, New York

Thinking fast and writing faster as part of a small creative team serving a giant international organization. Worked on everything from evites to micro-sites, tech product launches to industry event presentations and even a few comic segment titles for AOL’s original shows. Wrote video scripts by the pound and speeches for the likes of Deion Sanders, James Franco and Arianna Huffington. Highlights: A “Between Two Ferns” spoof video series featuring company executives as interviewers (clowns) and industry leaders as guests (victims).

New York City,

Used my power of the pen to help the American branch of the world's largest bone marrow donor center recruit more potential donors to give patients second chances at life. Projects included Facebook campaigns, donor drive recruitment promotion and education pieces, fundraising direct mails, partnership promotional collateral, event materials, medical community newsletters, patient and donor bios, patient outreach brochure, a massive website and a 20+ page donor handbook.

New York City

Writing and editing branding & marketing copy for a leading home soft goods company. Ongoing projects include writing copy for the corporate website, brand websites, blogs, product packaging, product videos and marketing presentations. I also spearheaded a partnership with Loews Hotels for a major promotional initiative.Wrote just about every word in print and pixel this leading home soft goods company needed to promote its brands and products to retailers and consumers. Named products, composed packaging, posted blog entries, inked ads, penned e-blasts and wrote websites. Did a fair amount of photo resizing, graphic design and Dreamweaver coding as well. Spearheaded a partnership with Loews Hotels and masterminded a pedicab fleet promo to get buyers to the company showroom during Home Fashions Market Week.

Part of the team that launched Condé Nast Portfolio, a new business magazine focusing on the culture of commerce and the commerce of culture. Wrote sales materials, developed merchandising programs, programmed events, pitched added value campaigns. Created several motion graphics videos that "aired" on the NASDAQ tower in Times Square as well as on the 30 TVs inside their studio entertainment space.

Steady freelance assignment providing copy for the network's trade promotion efforts. Highlights include two holiday cards, one of which was a set of diner-style placemats with copy that included a recipe for squirrel among other fractured holiday-themed games and facts.

Greater New York City Area

Go-to freelance copywriter for a variety of projects from consumer microsites to B2B efforts.

Greater New York City Area

New York

One of the lead creatives on accounts that included Random House, Harper Collins, Ellen Tracy, Loews Hotels, Warner's intimates, The Balvenie, Millennium Hotels and more. Informed and inspired the creative teams under me, pushing them to do their best work and turning to them to guide me in producing my best too.

Continuing Education Delivered Daily By Subway, Sidewalk And City Dwellers.

Bachelor Of Arts, History