Caroline Barney

Caroline Barney Email and Phone Number

Product Manager @ Dice
centennial, colorado, united states
Caroline Barney's Location
Denver, Colorado, United States, United States
Caroline Barney's Contact Details

Caroline Barney personal email

n/a
About Caroline Barney

Caroline Barney is a Product Manager at Dice. She possess expertise in project management, product management, email marketing, b2b, marketing and 22 more skills. Colleagues describe her as "Caroline is a hard-working and bright marketing professional. She is proactive in her management of various marketing projects and excels in a fast-paced work environment, which make her a valuable asset to any team or organization. Her strengths are many and include project management, creative/art direction, data analysis and reporting, sales collaboration, budget management and web site development and management. Furthermore, her fun and energetic personality make her a true joy to work with!" and "Caroline was instrumental in developing a Walgreens artwork/ signage program that delivered $560,000 in new promotional business on the Crayola line. She is very detailed orientated, industrious, with excellent follow skills on the mutiple marketing projects she lead for Sunstar."

Caroline Barney's Current Company Details
Dice

Dice

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Product Manager
centennial, colorado, united states
Website:
dice.com
Employees:
338
Caroline Barney Work Experience Details
  • Dice
    Product Manager
    Dice Jan 2021 - Present
    Greenwood Village, Colorado, United States
  • Dice
    Associate Product Manager, Content Management
    Dice Dec 2019 - Jan 2021
    Greenwood Village, Colorado, United States
  • Healthgrades
    Product Manager, Internet Products
    Healthgrades Apr 2012 - Jul 2015
  • Healthgrades
    Content Manager
    Healthgrades Mar 2011 - Apr 2012
    • Responsible for content publication and delivery functions across multiple web properties. • Operate multiple Content Management Systems to publish consumer health information and identify opportunities for process efficiency.• Remain highly engaged with the organization’s sales and business leaders to ensure content delivery exceeds business goals, client expectations, and determined timelines.• Manage baseline metrics, key performance indicators, and daily monitoring and implement ad hoc enhancements to improve effectiveness of content and increase metrics.
  • Healthgrades
    Marketing Associate
    Healthgrades Feb 2009 - Mar 2011
    • Responsible for execution of all marketing communications initiatives directed toward clients and supporting the HealthGrades web audience including collateral production, case study creation, external client communications, messaging strategies, email marketing, web advertising, and B2B website management. • Responsible for B2B website redesign. Accomplished all project goals including marketing automation tool integration, lead scoring capabilities, transition to a content management system, user experience improvements, and streamlined the content and content input process.• Managed promotional email marketing and delivery of monthly eNewsletter including campaign management, list build and management, design, messaging, reporting and metrics, and basic html code skills. • Built and executed a fun and creative agency campaign to 55 advertising agencies that generated $1.2M in sales opportunities, raised brand recognition, and awareness of HealthGrades products for the advertising industry.• Managed strategic direction, planning, and execution of hospital and pharmaceutical geared tradeshow participation.
  • Sunstar Americas, Inc.
    Associate Marketing Manager
    Sunstar Americas, Inc. Jan 2008 - Feb 2009
    • Managed day-to-day product maintenance, product development, sales trends, inventory levels, and other responsibilities for all consumer, professional, and licenses products.• Conducted regular Nielsen/comScore data pulls to build compelling sell stories for the brand and specific products. • Responsible for licensed products with Crayola™ and Sesame Street Workshop®; managed licensing relationships, product development, and quarterly royalty and forecasting reports.• Lead Crayola™ Timer Light Toothbrush launch including product and packaging design, sales material development, pricing, strategic positioning, campaign managements, and promotional materials.• Provided management for display and in-store merchandising positioning and coordinated in-store marketing tactics that resulted in sales volume lift and increased ROI.• Provided in-depth product and brand knowledge coaching to customer relations and sales associates including presentation materials, hands on interaction, and role-playing scenarios to better serve retailers and consumers.
  • Sunstar Americas, Inc.
    Assistant Product Manager
    Sunstar Americas, Inc. Jan 2007 - Jan 2008
    • Managed Free Standing Inserts (FSI) program including date allocation, graphics design, brand messaging, vendor relations, and tracking coupon redemption and ROI. Responsibilities extended to all coupons including IRCs, on-pack coupons, professional market sampling programs, and online and in-store coupons.• Organized Sunstar’s participation at two national tradeshows (NACDS and GMDC); responsible for all reservations and arrangements, solicited appointments with top retailers, identified meeting objectives and prepared presentation materials, coordinated booth graphics to coincide with strategic objectives. • Profit and Loss statement responsibility for marketing department of $1M.

Caroline Barney Skills

Project Management Product Management Email Marketing B2b Marketing Healthcare Marketing Strategy Marketing Communications Online Advertising Advertising User Experience Web Design Management Brand Development Leadership Social Media Marketing Social Media Budgets Project Planning Content Management Content Strategy Website Development Product Development Strategic Planning Sales Creative Direction Data Analysis

Caroline Barney Education Details

Frequently Asked Questions about Caroline Barney

What company does Caroline Barney work for?

Caroline Barney works for Dice

What is Caroline Barney's role at the current company?

Caroline Barney's current role is Product Manager.

What is Caroline Barney's email address?

Caroline Barney's email address is ca****@****des.com

What schools did Caroline Barney attend?

Caroline Barney attended Western Michigan University - Haworth College Of Business.

What skills is Caroline Barney known for?

Caroline Barney has skills like Project Management, Product Management, Email Marketing, B2b, Marketing, Healthcare, Marketing Strategy, Marketing Communications, Online Advertising, Advertising, User Experience, Web Design.

Who are Caroline Barney's colleagues?

Caroline Barney's colleagues are Felix Mayer, Walid Geed, Supriya Rathod, Praveen Kumar, Chris Joiner, Heath Banks, James Mack.

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