From June 2005 until September 2020 I was leading the E-commerce department of HoodLamb / Hemp Tailor, a successful sustainable outerwear brand. - Ownership of the EMEA and US Website, managing external contractors for SEO, Paid Media, Affiliate Marketing and Social Campaigns. - Led the transition to Shopify Plus and launched full redesign of hoodlamb.com in 2017, leading a significant increase in user time spent, page views, CVR and revenue growth of 42%. - Developed content… Show more From June 2005 until September 2020 I was leading the E-commerce department of HoodLamb / Hemp Tailor, a successful sustainable outerwear brand. - Ownership of the EMEA and US Website, managing external contractors for SEO, Paid Media, Affiliate Marketing and Social Campaigns. - Led the transition to Shopify Plus and launched full redesign of hoodlamb.com in 2017, leading a significant increase in user time spent, page views, CVR and revenue growth of 42%. - Developed content strategy across all digital channels that told meaningful stories to influence advocacy, amplification, traffic and conversion.- Mapped out a customer acquisition and retention strategy to grow online revenue and augment customer lifetime value. Skills- E-commerce (Shopify Plus)- Google Analytics- Paid Media (Facebook suite, GoogleAds)- Affiliate Marketing (Pepperjam)- Project Management Tools (Basecamp, Asana)- Office Management (Google Drive, Microsoft Office)- Creative Tools (Photoshop) Show less