Caroline Bennett Email & Phone Number

-Preserve and perpetuate marketing strategy and brand consistency -Develop and manage 3 sub-brands and a third-party, in-house business partnership-Manage budget in conjunction with Director of Finance and facility General Manager-Maintain all website content on the WordPress platform, including graphic design and fast-paced copy changes- minimal collaboration with Digital Marketing firm -Monitor and manage all content across all active social media platforms to optimize customer and community engagement-Create in-house Facebook Ad Campaigns with a Brand Awareness and Lead Generation focus -Manage a team of 3 and co-manage the marketing efforts of 4 Directors of various Sport Departments-Develop, plan and implement internal and external corporate events-Manage sponsorship budget and event activation with various community organizations and non-profits-Create, purchase and manage all company swag, promotional items and marketing materials-Heavy project management with solutions-based efforts across multiple departmentsSignificant Start-Up/Operational Experience Including:-Software management - customer facing: Create and maintain all content on private, members-only app for iTunes and Android - integration of two different softwares (Club Ready + Max Solutions) -Digital Signage Proficiency - BrightSign platform + coordination among screens throughout facility- working closely with Technology Team-Major internal rebrand - Childcare Program (KidCare) - included website changes, internal marketing materials, communication to staff & customers-Internal brand launch- Athletes in Motion- logo creation, brand standards, website creation, social media channels initiation-Integrated app solution: pull a second software into an app built on Club Ready to display full facility schedule to private, members-only app-Purchase, track and manage inventory of all company apparel (customer facing and internal staff onboarding)

Austin, Tx

-Responsible for the delivery and evolution of the marketing strategy -Create and maintain website content and design-Create and coordinate content across all active social media platforms so that customer and community engagement is optimized-Prepare marketing strategies alongside other company executives and external marketing partners-Oversee creation and delivery of press releases, advertisements, and other marketing materials-Ensure consistency and integrity of brand messaging-Develop, plan and implement internal and external corporate events-Coordinate details of events and ensure alignment with all marketing and branding efforts -Maintain calendar of events for pre-opening promotion and awareness and implement team participationOther responsibilities include:-Assist in procurement of sponsorship agreements-Design and deliver sponsorship proposal opportunities to sponsorship candidates-Organize and manage all background checks for employee candidates

Austin, Tx

-Brand development in the community through local businesses, companies, school districts and families-Work alongside members of the core team to represent the project out in the community for events, fundraisers and public gatherings-Drafting and designing marketing materials -Manage social media presence with regularly scheduled Facebook posts and an active Twitter account-Design, plan and implement Inaugural Hill Country Indoor Foot Golf Open tournament

Austin, Tx

-Small business accounting tasks as directed by the company Vice President-Utilizing QuickBooks software to manage company deposits, credits, and payroll across five company locations nationwide-Manage credit requests and credit referrals -Maintain positive relationships with large number of clients -Demonstrate proper phone/email etiquette with clients and with financial institutions