Caroline Bexfield Email & Phone Number

• Implements new processes and procedures through the company to streamline day-to-day operations.• Responsible for ensuring office financial objectives are met by preparing invoices and handling customers financial accounts.• Works with the editorial, production, sales and digital team to ensure coordination and efficiency between departments.• Manages and oversees various projects to increase productivity and brand development.• Creates and monitors a production schedule to ensure deadlines are met for print and digital advertising. • Maintains, updates and oversees website operation and content.• Develops new social media strategies and maintains our social media presence across all digital channels.• Measures and reports on the performance of all digital marketing campaigns.

Toronto, Canada Area

• Set goals, support team members, monitor overall progress and manage alterations to the scope of the project.• Creates a production schedule to ensure a publication meets its deadline for print and digital media.• Gathering information, maintaining agency traffic sheets and retaining records — from initial client requests, cost estimation and job assignments to purchase orders/production requests and printed/digital samples.• Monitor SEO and web traffic metrics.• Generate, edit, publish and share engaging content daily on all social media platforms (e.g. original text, photos, videos and news).

Toronto, Canada Area

• Maintains office services by organizing office operations and procedures; controlling correspondence; designing filing systems; reviewing and approving supply requisitions; assigning and monitoring clerical functions.• Maintains office staff by recruiting, selecting, orienting, and training employees.• Responsible for developing and implementing office policies by setting up procedures and standards to guide the operation of the office.• Coordinate and manage 2 - 3 trade shows per year as exhibitors.• Monitor and create reports of promotional and client lists using Salesforce.

Toronto, Canada Area

• Identify suppliers, select merchandise and negotiate bills of sale for a business.• Inspect deliveries for shipping errors, improper handling, or quality issues.• Ensure that orders are delivered on time and at cost.• Resolve billing and shipping problems and provide information to suppliers.• Handle client relations.• Manage inventory.• Attend trade shows in search for upcoming trends, new products and creating vendor relations.

Toronto, Canada Area

• Design and create eBlast using Photoshop and manage circulation list for deployment.• Manage the digital schedule and ensure to hit promotional deadlines• Manage website and ensure all content and products are up to date• Creating content, including text posts, video and images for use on social media.• Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy.• Scheduling social media posts using applications such as Hootsuite and Buffer.• Interacting with customers and dealing with customer’s inquiries.• Developing new social media strategies and campaigns.• Keeping track of data and analyzing the performance of social media campaigns.

Toronto, Canada Area

• Responsible for management of confidential client information; handling company’s referrals; use of Penelope operating system for booking, billing, and scheduling; assisting the accountants, oversight of daily operations of the downtown office.• Primary contact for client and Clinicians.• Training of new Administrative Assistants and conducting orientation for Clinicians. • Managing initial intake of referrals, handling e-mail correspondence, managing calendars and office bookings.• Worked with the Director to create the Clinical Psychology Residency Program

Certificate, Social Media

Bachelor Of Arts - Ba, Criminology