• Developed and executed comprehensive media campaigns for multiple projects targeting top U.S., Canadian, and U.K. outlets. Successfully secured earned media coverage and interviews in NPR, Rolling Stone, Time, Forbes, CNN, The New York Times, The New Yorker, and The Washington Post.• Established rapport with top reporters, crafting authentic stories highlighting brands, products, and tech innovation, generating wide media coverage.• Identified pop culture trends and leveraged them to develop thoughful pitches on complex projects that aligned with brand messaging, increasing consumer engagement.• Demonstrated exceptional ability to secure top-tier TV bookings, including appearances on The Tonight Show with Jimmy Fallon, CBS Saturday, and CONAN, boosting visibility and garnering positive media attention.• Coordinated on-site activities for festival press campaigns, collaborating with top fashion, music, and entertainment influencers for events like Governor's Ball and Outside Lands. • Maximized exposure for diverse, up-and-coming filmmakers on Hulu's BITE SIZE HALLOWEEN by spearheading successful press campaigns, leading to positive reception and impact.• Streamlined regional press logistics, scoring 100% on timely execution, increasing brand visibility, and generating positive media coverage.• Secured coverage in top entertainment, fashion, and lifestyle publications for holiday gift guide campaigns, resulting in a 30% increase in sales and online presence among new audiences.• Spoke on high-caliber panels and participated in leadership programs for Fender, SXSW, Pop Montreal, and Breakout West reaching 500+ industry professionals and building valuable connections. • Implemented data-driven campaigns, resulting in improved KPI reporting and increased media engagement for multiple campaigns.• Wrote press releases, tracking key metrics and disseminating to media channels, elevating the brand, awareness, and exposure.

• Developed and maintained key relationships with editors, influencers, and social channels, resulting in continual messaging and increased brand awareness.• Crafted innovative, data-driven pitches for digital, print, and broadcast platforms, resulting in increased media attention and brand visibility.• Managed intricate logistics for regional and tour press campaigns, surpassing media coverage goals and increasing brand awareness in a fast paced environment.• Orchestrated successful late-night and morning television bookings, enhancing the brand's reach and influence, highlighting negotiation and media relationship management.• Secured extensive media coverage for renowned music festivals, including Outside Lands and Bonnaroo, leading to increased brand awareness and ticket sales.• Improved brand visibility by 25% through proactive outreach, securing press coverage, and enhancing brand awareness.• Coordinated with cross-functional teams to execute successful campaigns within budget, increasing visibility and fan engagement.• Managed multiple projects simultaneously, maintaining strict attention to detail and achieving on-time delivery of all projects.

• Spearheaded national press campaigns targeting leading U.S. and Canadian outlets, showcasing a strategic approach in my work.• Increased media attention and brand visibility by crafting innovative, data-driven pitches for digital, print, and broadcast platforms through excellent written communication.• Orchestrated successful late-night and morning television bookings, enhancing the brand's reach and influence, highlighting negotiation and media relationship management.• Led on-site team and coordinated Terrorbird's SXSW Music Festival Day Show, resulting in a successful event with high attendee satisfaction.• Crafted innovative, data-driven pitches for digital, print, and broadcast platforms, increasing media attention and brand visibility internally & externally.• Led the planning and execution of multiple campaigns, resulting in 100% on-time delivery and increased brand visibility across paid, owned, and earned channels.

• Independently managed PR campaigns for brands, targeting top media outlets in North America and the U.K.* Managed strategic communication initiatives and created campaign content, driving growth in media impressions and brand recognition, amplifying company priorities and narrative among key audiences.• Successfully executed high-visibility campaigns through strategic campaign calendar management, increasing media coverage.• Optimized record label, band, and manager relationships by consistently providing detailed progress reports to business partners and addressing concerns, resulting in improved collaboration and project success.• Analyzed data to identify media opportunities, resulting in a 50% increase in press coverage and heightened brand visibility.• Developed and distributed engaging press releases and press kits, leading to growth in media visibility.• Led the tactical execution of digital assets (new music videos, streaming singles & albums, more) with top media outlets, driving a 20% boost in online traffic and customer acquisition.• Successfully secured high-profile late-night and morning television bookings, amplifying brand exposure and reaching millions of viewers nationwide.• Developed impactful PR initiatives, leveraging exceptional organizational skills, managed budgets & timelines, resulting in heightened brand consideration.

• Led the creation of AAM's public relations department, attracting new clients and boosting company visibility, utilizing a strategic mindset and proactive approach.• Independently managed multiple projects, securing coverage in top U.S., Canada, and U.K. editorial outlets, delivering highest ROI and 25% increase in brand exposure.• Utilized innovative, data-driven insights and collaboration with cross-functional teams to create thoughtful campaigns and craft effective pitches for digital and broadcast platforms. Conducted comprehensive media monitoring and identified trending storytelling opportunities, further elevating brand consideration.• Confirmed coveted late-night and morning television bookings.• Managed internal teams and external vendors in communication planning at major events such as CMJ and the SXSW Music Festival, utilizing strong organizational skills to create a seamless experience for artists and staff members.• Secured venues for events, managed budgets, and obtained monetary support through promotional sponsorships and corporate partnerships with brands including Whole Foods, Vitamin Water, Vans, Lush Cosmetics, and Crumplr Bags.• Implemented execution plans for cross-functional partners, demonstrating strong project management, which contributed to growth in brand visibility across channels.* Demonstrated analytical skills, product management, and composure when working with senior executives and media outlets, resulting in effective PR strategies.