• Led the development and communication of the go-to-market sales strategies of Starbucks Seasonal Coffee for NCP, over $315MM in annual revenue across four annual Seasonal programs. • Deployed a new forecast process to inform the demand plan by leveraging historical performance, customer and consumer behavior, and careful partnership with the supply chain organization. Upon implementation of the new forecast process, delivered forecast accuracy of over 98% to each respective Season forecast, above goal of 95%, and reduced wasted inventory 50%, or $7M, year-over-year. • Developed Seasonal innovation pipeline and strategy over a 3 year business planning horizon in partnership with brand marketing, consumer insights, and category management. Plans in place to launch of 10 new SKUs in 2024 alone. • Created compelling pre-packed display and shipper offerings for retailers and consumers in partnership team, driving +100bps share of quality merch for the organization.

• Responisble for the planning and execution of the sales plan for the NCP portfolio of brands with four Albertsons divisons, managing over $45MM in annual revenue. Successfully achieved or exceeded AOP target for all years in role, while managing promotional trade funds to stay within budget to drive profitable growth for the organization.• Led the annual joint business planning (JBP) process with Albertsons, communicating goals with internal cross-functional teams and driving alignment with Albertsons on goals and KPIs on how to measure progress. Invited to present JBP process best practices to NCP executive sales leaders.• Communicated key objectives while proviing coaching and direction to Acosta Broker team to support the flawless execution of the promotional sales plan, distribution, • Partnered with Albertsons to execute four list price increases while solving for joint objectives to maintain growth. Resulted in category share gains of 120bps for NCP.

• Supported the development and communication of the go-to-market sales strategies of Starbucks K-Cup—NCP’s largest brand of over $1.1 billion in annual revenue—by leveraging Circana POS data, retailer feedback, and supply chain capabilities.• Managed the strategic launch and brought to market the Starbucks by Nespresso brand – the first new platform introduction under the Nestlé and Starbucks alliance – growing the business by over 700% in Year 2. Winner of NCP Team of the Quarter for results in the launch of the brand. • Served as the primary link and communicator between brand marketing and field sales account teams, including the deployment of price pack architecture initiatives for Starbucks K-Cup, contributing over $40MM in incremental revenue to the organization.

• Recommended promotional strategies informed from data analytics to field sales teams, including pricing & trade funds management, to deliver profitable revenue & share growth for the organization across Starbucks & Seattle’s Best Coffee brands. • Recognized as a power user in the utilization of IRi syndicated data & price modeling systems to create fact-based pricing & trade promotion recommendations for field sales teams, including post-promotional analysis & price elasticity modeling.• Supported the creation of a standardized post-promotion ROI methodology to optimize promotion effectiveness across pack sizes, promotional events, & channels.

• Created the annual category growth plans & category selling story for field sales & field category management teams utilizing data-based insights, competitive information, consumer research, & retailer feedback. Assisted the teams in customizing the category story for annual category reviews & top-to-tops across major retailers. • Worked collaboratively with brand, sales planning, & field sales teams in the launch of a new innovation segment in Pillsbury Dough, through advising optimal performance at the shelf & how to displace lower-performing competition to gain distribution.

• Advised on optimal item assortment & shelving to H-E-B across General Mills' full portfolio of categories through analysis of IRi data, consumer insights, customer goals, & competitive trends. Balanced the assortment priorities of the organization with H-E-B’s goals to achieve joint-growth objectives.• Created all new item sales materials & led subsequent presentation to the customer, as well as post cut-in results analysis, resulting in annual results of +33 new items & +3pts market share at H-E-B, outperforming annual growth goals.

• Participant in General Mills' Sales Development Program, supporting the Big G Cereal Brands at Kroger.• Utilized syndicated data (Nielsen, Market6, & 84.51) to inform volume estimates & post-promotion analyses. Responsible for all promotion volume & spend estimates to ensure delivery of AOP. • Owner of the Trade Planning Management (TPM) tool with up-to-date promotional plans to manage trade funding & delivery of revenue goals. Owned subsequent submittal of all promotional contracts to Kroger.