Caroline B. Email and Phone Number

Pursued entrepreneurship by co-founding online business: built and grew a niche digital resource for medical students, doubling sales within six months by improving processes and client engagement.- Provided a unique solution for aspiring medical graduate students, addressing an unmet market need.- Developed and customized all solutions including website and e-commerce system for the company’s flagship digital product.- Authored all UX content and marketing content: site… Show more Pursued entrepreneurship by co-founding online business: built and grew a niche digital resource for medical students, doubling sales within six months by improving processes and client engagement.- Provided a unique solution for aspiring medical graduate students, addressing an unmet market need.- Developed and customized all solutions including website and e-commerce system for the company’s flagship digital product.- Authored all UX content and marketing content: site components, site copy, product descriptions, emails, and blogs to boost sales.SKILLS:- Squarespace- UX/marketing copy writing- E-commerce: Stripe- Email and digital marketing - Discovery analysis- Target Market Research Show less

Thrived in customer service based industry; built out marketing and digital experiences for client and business processes.- Transformed client and business processes to digital experiences, enhancing accuracy and streamlining operations.- Reduced inventory process by 50% through implementing digital tracking system and strengthening supplier relationships.- Built and maintained a full high-end client base and waitlist for 3 years, despite no initial network in Utah prior to… Show more Thrived in customer service based industry; built out marketing and digital experiences for client and business processes.- Transformed client and business processes to digital experiences, enhancing accuracy and streamlining operations.- Reduced inventory process by 50% through implementing digital tracking system and strengthening supplier relationships.- Built and maintained a full high-end client base and waitlist for 3 years, despite no initial network in Utah prior to 2021.- Managed and mentored assistants and co-stylists, aided in the hiring process to ensure brand standards were continually upheld. Show less

Led a team to create and integrate CareNow’s registration process into the MyHealthONE platform, improving user adoption rates and streamlining patient experiences.- Authored all UX content for on screen components ensuring consistency across HCA products.- Led meetings with variety of teams to perform discovery analysis for assigned features and issues.- Secured executive leadership buy-in for strategy, design, functionality, and prioritization of integration.- Wrote and… Show more Led a team to create and integrate CareNow’s registration process into the MyHealthONE platform, improving user adoption rates and streamlining patient experiences.- Authored all UX content for on screen components ensuring consistency across HCA products.- Led meetings with variety of teams to perform discovery analysis for assigned features and issues.- Secured executive leadership buy-in for strategy, design, functionality, and prioritization of integration.- Wrote and validated functional requirements based on business needs, technical feasibility and design best practices.- Led collaborative workshops with technical and design teams to create documentation, design mock-ups, and technical diagrams.- Collaborated with UX teams to implement A/B testing of key user flows and actions based on marketing priorities.- Authored user stories for in-house and off-shore developers, then assigned and prioritized stories into three week sprints in Jira.- Assessed priorities and resolved roadblocks for developers in collaboration with Scrum Master and Delivery Manager.- Developed test plans and collaborated with QA team to address issues in test and production environments.- Collaborated closely with Scrum Master and Project Managers to ensure agile best practices were followed and delivery timelines, scope, and budget were met.- Mastered all aspects of MyHealthONE patient portal, key players, and current projects to effectively navigate through SDLC.SKILLS:- Development Methodologies (Agile, Waterfall, Hybrid)- UX Writing- Discovery analysis- Requirements gathering, documentation and validation- Business process modeling- Low-fidelity wireframing- Collaboration with UX/UI on mock-ups and prototypes- Data/API diagramming- User story creation/refinement- Backlog management- Sprint/epic planning- Test/use case plan creation- Project management tools (Jira, Confluence, Lucid Chart)- Cross-functional/team leadership- Executive presentations Show less

Managed team and directed cross-functional initiatives as key business SME, driving operational excellence and fostering partnerships across multiple regions through strategic collaboration with IT and international partners.- Initiated and guided the development of a custom software solution for sales and operations, serving as the business subject matter expert to address complex issues in the expanding international licensing business.- Coordinated operational efforts for brand… Show more Managed team and directed cross-functional initiatives as key business SME, driving operational excellence and fostering partnerships across multiple regions through strategic collaboration with IT and international partners.- Initiated and guided the development of a custom software solution for sales and operations, serving as the business subject matter expert to address complex issues in the expanding international licensing business.- Coordinated operational efforts for brand launches in new markets, delivering over 10,000 hours of programming for channels such as HGTV in Asia, the Middle East, and North Africa, and Food Network in Latin America, Brazil, and Italy.- Facilitated cross-functional forums with technical, legal, marketing, and communications teams to enhance client service.- Supervised a team of two full-time employees for over three years, fostering a collaborative and positive work environment.- Directed a multimillion-dollar reporting workflow, including tracking licenses, generating reports, and collaborating with finance and legal teams to ensure accurate monthly revenue recognition for intercompany and third-party program licensing businesses.- Conducted in-depth review of department output, identifying over 50% growth over five years, securing more funds and staffing.- Analyzed over 40,000 hours of third-party sales data to assist sales team in identifying new markets and revenue opportunities.(Discovery Communications acquired Scripps Networks Interactive in 2018.) SKILLS:- Business and technical liaison - Requirements validation- Business process modeling- Project management tools (Asana, Sharepoint, Lucid Chart)- Cross-functional/team leadership- Executive presentations- Cross-functional workshops- Data Analysis Show less

Directed a reporting workflow for international content licensing, improving accuracy and securing more resources through data-driven insights.(Discovery Communications acquired Scripps Networks Interactive in 2018.) SKILLS:- Financial and Revenue Recognition Reporting- Cross-functional workshops- Business process analysis- Project management tools (Asana, Sharepoint, Lucid Chart)- Cross-functional/team leadership- Executive presentations- Data… Show more Directed a reporting workflow for international content licensing, improving accuracy and securing more resources through data-driven insights.(Discovery Communications acquired Scripps Networks Interactive in 2018.) SKILLS:- Financial and Revenue Recognition Reporting- Cross-functional workshops- Business process analysis- Project management tools (Asana, Sharepoint, Lucid Chart)- Cross-functional/team leadership- Executive presentations- Data Analysis- Sales Contract Review - Licensing and Rights Management Show less

Identified new market opportunities through analysis, supporting the sales team and increasing content delivery efficiency by 75%.SKILLS:- Financial and Revenue Recognition Reporting- Cross-functional workshops- Business process analysis- Project management tools (Asana, Sharepoint, Lucid Chart)- Cross-functional workshops- Data Analysis- Sales Contract Review - Licensing and Rights Management