ABB bought GE Industrial Solutions, and we all became ABB Industrial Solutions since July 2018.In that position, i have 2 major roles :- Digital marketing manager in charge of our ABB Electrification digital ecosystem (website and digital platforms) in order to get new leads.- Trade Distribution specialist in charge of all marcom activities for our professional distributors in France (customer management, events, brand visibility), in order to grow sales.

Drive social network & lead gen activities to reach new customers using digital assets and interactions with target audiences in the digital environments where customers seek out industry information and solutions.

Global coordination of marketing standards, guidelines & procedures for content creation, and support on GE brand standards throughout the globe to ensure consistency. Implementation of a Print-on-Demand tool in Europe for documentation self-printing & ordering.Ownership of all collateral, content and brand standards.

Launch of marketing programs, promotions and customer events to increase brand awareness, generate demand & grow Sales within the local region