Caroline Buisson Email and Phone Number
10 years’ experience within the spirits industry, in both domestic markets and Global Travel Retail. I held several commercial positions with a very good understanding of Finance & Marketing functions. I’m comfortable at working with different cultures and different markets. I’m a driven, collaborative and proactive person. I enjoy building business strategies and leading projects to drive additional growth.
Brown-Forman
View- Website:
- brown-forman.com
- Employees:
- 4643
-
Global Account Manager Dufry - Travel RetailBrown-FormanParis, Fr -
Commercial Development Director - EuropeBrown-Forman Aug 2024 - PresentLouisville, Ky, Us -
Senior Manager Avolta Global & West EuropeBrown-Forman Feb 2021 - Aug 2024Louisville, Ky, Us• Management of annual global negotiation (Price, Margin, Assortment, Promotion).• Full P&L responsibility of global key accounts: Avolta, Lagardère and Europeans customers including the delivery of SNS targets, management of brand expense, discounting.• Development of strategies for growing the business and improve profitability.• Initiate and lead annual planning and execution to ensure consistency from region to region. • Full line management of a team of 4• Collaborative working relationship with other regional B-F managers.Steering Committee Women In Travel Retail+ -
Area Manager Apac - Travel RetailBrown-Forman Jun 2019 - Jan 2021Louisville, Ky, Us• Full P&L responsibility of APAC accounts including Heinemann, Dufry, Lagardère.• Working very closely with Global Account Manager to ensure consistency. • Focus on RGM projects to increase SNS / case. • Co-Lead of Commercial Way execution in market (PICOS GTR).• Management of 1 person and 8 B-F Airport Sales Representatives.• Doted management of the Australian Field Sales Manager -
Key Account Manager - Travel RetailBrown-Forman Sep 2017 - Jun 2019Louisville, Ky, Us• Responsible of Lagardère & ARI Globally.• Management of annual negotiation, secure profitable listings, building broad and deep customer relationships & coordinating promotional activities .• Responsible of negotiating the transition from 3 local agreements to 1 global agreement and its operational implementation. Achievements :• Negotiation and implementation of a global agreement with Lagardère Travel Retail• Sell out results : +25% value -
Customer Marketing Manager - On & Off TradeBacardi Nov 2015 - Sep 2017Pembroke, Bm• Focus on SP+ brands: Patron, Bombay Sapphire, St Germain, Single Malts.• Responsible for the overall build and execution of the Annual Integrated Activity Plan. Special focus on St-Germain 10 years plan. • Preparation of customer selling story presentations.Achievements :• Major NPD successfully launched• Implementation of more than 200 activations -
Sales Representative - On TradeBacardi Jul 2014 - Oct 2015Pembroke, Bm• Responsible of the annual negotiation of Paris On-Trade wholesaler. • Responsible of 50 On Trade accounts (bars, nightclubs, restaurant and C&C).Achievements :• On trade customers : (Turnover : 500k€, +21% vs initial objective)• Cash & Carry Paris (Turnover : 225k€, +9,94% in value, +2,56% in volume vs n-1) -
Brand Promoter - On TradeBacardi Apr 2013 - Jun 2014Pembroke, BmAchievements :• Bacardi Oakheart and Martini Royale launched in more than 100 new customers -
Brand ManagerLa Maison Du Whisky - Lmdw Nov 2012 - Feb 2013Clichy, Ile-De-France, FrBrands : Auchentoshan, Benriach, GlendronachKey responsabilities :• Responsible for the overall build and execution of the marketing plan in 2013 • Monthly Review analysis• Development and implementation of a range of customer-focused promotions, events, sales rep incentives. -
International Brand Manager AssistantRemy Cointreau Oct 2010 - Jul 2011Paris, Île-De-France, FrBrand : Rémy Martin - Asian and European markets Key responsibilities :• Limited edition projects : from agency brief to final mock up. • Toolkits development : merchandising, sales sheets, POS materials, corporate videos, social networks assets. • Market studies Analysis, identify business opportunities -
Pr AssistantMoet Hennessy Diageo Sep 2009 - Feb 2010Courbevoie, Île-De-France, Fr
Caroline Buisson Skills
Caroline Buisson Education Details
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Neoma Business SchoolMarketing & Data Analytics -
Efap - École Des Nouveaux Métiers De La CommunicationÉtude De La Communication Et Des Médias
Frequently Asked Questions about Caroline Buisson
What company does Caroline Buisson work for?
Caroline Buisson works for Brown-Forman
What is Caroline Buisson's role at the current company?
Caroline Buisson's current role is GLOBAL ACCOUNT MANAGER DUFRY - TRAVEL RETAIL.
What schools did Caroline Buisson attend?
Caroline Buisson attended Neoma Business School, Efap - École Des Nouveaux Métiers De La Communication.
What skills is Caroline Buisson known for?
Caroline Buisson has skills like Lancement De Produit, Luxury, Marketing International, Marketing.
Who are Caroline Buisson's colleagues?
Caroline Buisson's colleagues are Jacob Nagel, Mba, Laetitia Queron, Harun Dağdelen, Twinkle Dhiman, Angélica Arteaga, Spyros H., Leanne Perkins.
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