Caroline Buisson

Caroline Buisson Email and Phone Number

GLOBAL ACCOUNT MANAGER DUFRY - TRAVEL RETAIL @ Brown-Forman
Paris, FR
Caroline Buisson's Location
Greater Paris Metropolitan Region, France, France
About Caroline Buisson

10 years’ experience within the spirits industry, in both domestic markets and Global Travel Retail. I held several commercial positions with a very good understanding of Finance & Marketing functions. I’m comfortable at working with different cultures and different markets. I’m a driven, collaborative and proactive person. I enjoy building business strategies and leading projects to drive additional growth.

Caroline Buisson's Current Company Details
Brown-Forman

Brown-Forman

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GLOBAL ACCOUNT MANAGER DUFRY - TRAVEL RETAIL
Paris, FR
Website:
brown-forman.com
Employees:
4643
Caroline Buisson Work Experience Details
  • Brown-Forman
    Global Account Manager Dufry - Travel Retail
    Brown-Forman
    Paris, Fr
  • Brown-Forman
    Commercial Development Director - Europe
    Brown-Forman Aug 2024 - Present
    Louisville, Ky, Us
  • Brown-Forman
    Senior Manager Avolta Global & West Europe
    Brown-Forman Feb 2021 - Aug 2024
    Louisville, Ky, Us
    • Management of annual global negotiation (Price, Margin, Assortment, Promotion).• Full P&L responsibility of global key accounts: Avolta, Lagardère and Europeans customers including the delivery of SNS targets, management of brand expense, discounting.• Development of strategies for growing the business and improve profitability.• Initiate and lead annual planning and execution to ensure consistency from region to region. • Full line management of a team of 4• Collaborative working relationship with other regional B-F managers.Steering Committee Women In Travel Retail+
  • Brown-Forman
    Area Manager Apac - Travel Retail
    Brown-Forman Jun 2019 - Jan 2021
    Louisville, Ky, Us
    • Full P&L responsibility of APAC accounts including Heinemann, Dufry, Lagardère.• Working very closely with Global Account Manager to ensure consistency. • Focus on RGM projects to increase SNS / case. • Co-Lead of Commercial Way execution in market (PICOS GTR).• Management of 1 person and 8 B-F Airport Sales Representatives.• Doted management of the Australian Field Sales Manager
  • Brown-Forman
    Key Account Manager - Travel Retail
    Brown-Forman Sep 2017 - Jun 2019
    Louisville, Ky, Us
    • Responsible of Lagardère & ARI Globally.• Management of annual negotiation, secure profitable listings, building broad and deep customer relationships & coordinating promotional activities .• Responsible of negotiating the transition from 3 local agreements to 1 global agreement and its operational implementation. Achievements :• Negotiation and implementation of a global agreement with Lagardère Travel Retail• Sell out results : +25% value
  • Bacardi
    Customer Marketing Manager - On & Off Trade
    Bacardi Nov 2015 - Sep 2017
    Pembroke, Bm
    • Focus on SP+ brands: Patron, Bombay Sapphire, St Germain, Single Malts.• Responsible for the overall build and execution of the Annual Integrated Activity Plan. Special focus on St-Germain 10 years plan. • Preparation of customer selling story presentations.Achievements :• Major NPD successfully launched• Implementation of more than 200 activations
  • Bacardi
    Sales Representative - On Trade
    Bacardi Jul 2014 - Oct 2015
    Pembroke, Bm
    • Responsible of the annual negotiation of Paris On-Trade wholesaler. • Responsible of 50 On Trade accounts (bars, nightclubs, restaurant and C&C).Achievements :• On trade customers : (Turnover : 500k€, +21% vs initial objective)• Cash & Carry Paris (Turnover : 225k€, +9,94% in value, +2,56% in volume vs n-1)
  • Bacardi
    Brand Promoter - On Trade
    Bacardi Apr 2013 - Jun 2014
    Pembroke, Bm
    Achievements :• Bacardi Oakheart and Martini Royale launched in more than 100 new customers
  • La Maison Du Whisky - Lmdw
    Brand Manager
    La Maison Du Whisky - Lmdw Nov 2012 - Feb 2013
    Clichy, Ile-De-France, Fr
    Brands : Auchentoshan, Benriach, GlendronachKey responsabilities :• Responsible for the overall build and execution of the marketing plan in 2013 • Monthly Review analysis• Development and implementation of a range of customer-focused promotions, events, sales rep incentives.
  • Remy Cointreau
    International Brand Manager Assistant
    Remy Cointreau Oct 2010 - Jul 2011
    Paris, Île-De-France, Fr
    Brand : Rémy Martin - Asian and European markets Key responsibilities :• Limited edition projects : from agency brief to final mock up. • Toolkits development : merchandising, sales sheets, POS materials, corporate videos, social networks assets. • Market studies Analysis, identify business opportunities
  • Moet Hennessy Diageo
    Pr Assistant
    Moet Hennessy Diageo Sep 2009 - Feb 2010
    Courbevoie, Île-De-France, Fr

Caroline Buisson Skills

Lancement De Produit Luxury Marketing International Marketing

Caroline Buisson Education Details

  • Neoma Business School
    Neoma Business School
    Marketing & Data Analytics
  • Efap - École Des Nouveaux Métiers De La Communication
    Efap - École Des Nouveaux Métiers De La Communication
    Étude De La Communication Et Des Médias

Frequently Asked Questions about Caroline Buisson

What company does Caroline Buisson work for?

Caroline Buisson works for Brown-Forman

What is Caroline Buisson's role at the current company?

Caroline Buisson's current role is GLOBAL ACCOUNT MANAGER DUFRY - TRAVEL RETAIL.

What schools did Caroline Buisson attend?

Caroline Buisson attended Neoma Business School, Efap - École Des Nouveaux Métiers De La Communication.

What skills is Caroline Buisson known for?

Caroline Buisson has skills like Lancement De Produit, Luxury, Marketing International, Marketing.

Who are Caroline Buisson's colleagues?

Caroline Buisson's colleagues are Jacob Nagel, Mba, Laetitia Queron, Harun Dağdelen, Twinkle Dhiman, Angélica Arteaga, Spyros H., Leanne Perkins.

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