Caroline Burns Email & Phone Number

London, England, Gb

Sunnyvale, Ca, Us

Account Strategist for Top DSP Revenue Advertisers - Capital One & Bank of America managing & upselling $55MM+ in advertiser revenue while meeting & exceeding KPI Benchmarks.

Chicago, Illinois, Us

As of March 2022 Tribune Publishing merged with sister company Media News Group (MNG). Main sales lead for the national programmatic revenue & advertising partnerships as well as the overall P&L of programmatic business for both Tribune’s Publishing & MediaNews Group's fully owned & operated digital news properties in a combined 15+ national markets.

Chicago, Illinois, Us

• Main sales lead for the national programmatic revenue team as well as developing and managing partnerships and overall P&L of the programmatic business across Tribune’s 9 national markets. o Main point of sales contact for all programmatic Tier 1 & 2 agencies, SSP’s, DSP’s and Agency Trade Desks such as Google, Amazon, Xandr, OpenX, Teads, TripleLift, Cadreon, Rubicon, Amobee and Index Exchange. o Generated $3MM in revenue in PMP revenue in my 2nd year. o Led and developed YOY new business plans along with year-end S.W.O.T Analyses. o Spearheaded a Programmatic Google 101 & 201 presentation overview for all National GM Sales Leaders with our SSP partner via live stream in two parts, from deck compilation to virtual presenting & a Q&A.

Chicago, Illinois, Us

• Built out the entire desk of programmatic in new business via PMP, PD and PG Deals in varying verticals across display, mobile, Video OTT. • Generated $1.5MM in PMP revenue within the first in 10 months. • Partnered up with our local markets and national direct sales teams on cross selling to generate additional programmatic revenue. o Successfully retained key clients such as Publicis, Omnicom, Hearts & Sciences, Nordstrom Rack, Under Armour, Turbo Tax, Colgate-Palmolive, and Eli Lilly. o Main programmatic point person on educating all of Tribune’s National Direct & local market sales leaders on driving programmatic revenue.o Led all programmatic sales strategy and worked in conjunction with our product marketing team to compile GTM decks and sales collateral to present Tribune’s value proposition.

New York, Ny, Us

• Develop client solutions utilizing Sizmek's entire suite of products, Ad Serving, DSP, DMP, Dynamic Creative and Peer39 (Contextual Targeting, Ad Verification & Brand Safety) to generate revenue.• Partner with clients to understand strategic needs and deliver Sizmek's resources to meet not only advertising sales needs, but overarching business needs.• Work cross functionally internally with Sizmek’s SME’s (Subject Matter Experts) to ensure all delivery of product knowledge to clients is seamless from presentations to technical demo's of our platforms.

New York, Ny, Us

• Generated over $600k in business retention within the first 4 months for various trade publications like PRWeek.• Built IO’s & Proposals to clients such as Time Inc, WebMD, Cardinal Health, Lexis Nexis, Blue Cross Blue Shield with Go-to Market strategies.• Served agencies such as Accenture, Grey Health, TBWA World Health, OMD and Horizon Health.

New York, Ny, Us

As the Digital Sales Manager I was the main point of contact who consistently exceeded annual sales goals of up to $7MM for Mobile, Display, Social and Programmatic Advertising across all AP's fully owned & operated sites & products. I maintained and grew existing relationships company wide with Publishers, Ad Tech Companies, DSP’s, SSP's, trading desks & brands such as GoogleAdx , AOL, Rubicon, APPNexus, Openx, Merck Pharmaceuticals, The Zeno Group, Geico, Matomy Media, Branovate and much more.

Mclean, Va, Us

Responsible for maintaining & growing current revenue of up to $3MM as well as fostering new revenue for consumer electronic categories and clients such as VIZIO, LG and Samsung in the digital display, mobile & programmatic space.

Responsible for maintaining a book of digital advertising business for 21 sales reps world wide including the UK and Canada as well as inventory planning. Compiled and entered all RFP requests from the client into our internal systems.

Mountain View, Ca, Us

Responsible for maintaining & growing the ZAGAT SURVEY restaurant guide nationwide to major & local retailers such as Bloomingdale's, Gracious Home and Dean & Deluca.

Atlanta, Georgia, Us