Caroline Burns Email and Phone Number
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EXECUTIVE SUMMARY: Sales, & Strategy lead, with 15+ years of proven success in generating and managing multi-million-dollar advertising campaigns in partnership with Fortune 500 brands, agency holding companies, Tier 1 -3 agencies, agency trade desk, DSP’s, SSP's and DMP's. Seasoned executive across matrixed global revenue organizations encompassing Sales, CSM, Strategy all within the Digital Media Programmatic ecosystem. IMPACT PORTFOLIO:✔️Revenue Generation: • July - September 2023 revenue - 120% over quarterly sales goal for 3Q. (Future PLC)• Garnered new partnerships, surpassing forecasted metrics and securing net new programmatic advertising revenue at $1.5MM in late 2019 into early 2020. (Tribune). • Doubled net new programmatic advertising revenue in YOY growth in a down market during the COVID-19 Pandemic from $1.5MM to over $3M closing out the 2020 year (Tribune). • Oversaw $5MM+ in programmatic advertising revenue at Tribune Publishing. • Successfully built out a Programmatic Sales & Planning desk at The Associated Press with YOY revenue growth of $2MM to $7MM (250% growth in my 2nd year which increased my client base 5 times.)✔️ Client Service & Engagement: Provide clients, brands, big six holding companies & tech partners with superior support to surpass forecasted goals while upselling additional product features. Drive customer success, growth and profitability through various omni-channel offerings.✔️ Business Strategy: Drive & develop strategic business partner development, developing partner and market strategies, Executing digital media strategies while sharing performance KPI read outs with key stakeholders; both internally and externally. SKILLS & EXPERTISE: • PMP, PD & Programmatic Guarantee sales, advertising strategy. • AdTech, Digital, B2B, Programmatic, Native, Mobile, Display, Video, OTT/CTV Streaming, Audio.• Brand Safety, Ad Fraud, Targeting (Behavioral, Contextual, Geo).• News Business Development. • P&L Management.• Local/Global DSP/SSP, DMP 3rd Ad Tech Vendor -QBR Business Presentations via Power Point. • Big Data & analytics Reporting via Excel and various Ad tech platforms. • Forging strong Global & US relationships with senior business partners at large agency holding companies, Tier 1-3 agencies, DSP's, SSP's, DMP's and trading desks.• Managing local & national senior internal and external stakeholders (cross functional teams) at all levels.
Future
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Programmatic Sales LeadFuture Apr 2023 - PresentLondon, England, Gb
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Strategy LeadYahoo Sep 2022 - Mar 2023Sunnyvale, Ca, UsAccount Strategist for Top DSP Revenue Advertisers - Capital One & Bank of America managing & upselling $55MM+ in advertiser revenue while meeting & exceeding KPI Benchmarks. -
National Programmatic & Direct Sales Lead (Tribune + Medianews Group)Tribune Publishing Company Mar 2022 - Sep 2022Chicago, Illinois, UsAs of March 2022 Tribune Publishing merged with sister company Media News Group (MNG). Main sales lead for the national programmatic revenue & advertising partnerships as well as the overall P&L of programmatic business for both Tribune’s Publishing & MediaNews Group's fully owned & operated digital news properties in a combined 15+ national markets. -
National Programmatic & Direct Sales LeadTribune Publishing Company Jul 2020 - Mar 2022Chicago, Illinois, Us• Main sales lead for the national programmatic revenue team as well as developing and managing partnerships and overall P&L of the programmatic business across Tribune’s 9 national markets. o Main point of sales contact for all programmatic Tier 1 & 2 agencies, SSP’s, DSP’s and Agency Trade Desks such as Google, Amazon, Xandr, OpenX, Teads, TripleLift, Cadreon, Rubicon, Amobee and Index Exchange. o Generated $3MM in revenue in PMP revenue in my 2nd year. o Led and developed YOY new business plans along with year-end S.W.O.T Analyses. o Spearheaded a Programmatic Google 101 & 201 presentation overview for all National GM Sales Leaders with our SSP partner via live stream in two parts, from deck compilation to virtual presenting & a Q&A.
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Sales Manager, Programmatic AccountsTribune Publishing Company Sep 2019 - Jul 2020Chicago, Illinois, Us• Built out the entire desk of programmatic in new business via PMP, PD and PG Deals in varying verticals across display, mobile, Video OTT. • Generated $1.5MM in PMP revenue within the first in 10 months. • Partnered up with our local markets and national direct sales teams on cross selling to generate additional programmatic revenue. o Successfully retained key clients such as Publicis, Omnicom, Hearts & Sciences, Nordstrom Rack, Under Armour, Turbo Tax, Colgate-Palmolive, and Eli Lilly. o Main programmatic point person on educating all of Tribune’s National Direct & local market sales leaders on driving programmatic revenue.o Led all programmatic sales strategy and worked in conjunction with our product marketing team to compile GTM decks and sales collateral to present Tribune’s value proposition.
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Senior Client Partner (Sales)Sizmek Jun 2018 - Sep 2019New York, Ny, Us• Develop client solutions utilizing Sizmek's entire suite of products, Ad Serving, DSP, DMP, Dynamic Creative and Peer39 (Contextual Targeting, Ad Verification & Brand Safety) to generate revenue.• Partner with clients to understand strategic needs and deliver Sizmek's resources to meet not only advertising sales needs, but overarching business needs.• Work cross functionally internally with Sizmek’s SME’s (Subject Matter Experts) to ensure all delivery of product knowledge to clients is seamless from presentations to technical demo's of our platforms. -
National Account Manager (Sales) | Digital | ProgrammaticHaymarket Media Us 2017 - 2018New York, Ny, Us• Generated over $600k in business retention within the first 4 months for various trade publications like PRWeek.• Built IO’s & Proposals to clients such as Time Inc, WebMD, Cardinal Health, Lexis Nexis, Blue Cross Blue Shield with Go-to Market strategies.• Served agencies such as Accenture, Grey Health, TBWA World Health, OMD and Horizon Health. -
Digital Sales Manager | ProgrammaticThe Associated Press 2015 - 2017New York, Ny, UsAs the Digital Sales Manager I was the main point of contact who consistently exceeded annual sales goals of up to $7MM for Mobile, Display, Social and Programmatic Advertising across all AP's fully owned & operated sites & products. I maintained and grew existing relationships company wide with Publishers, Ad Tech Companies, DSP’s, SSP's, trading desks & brands such as GoogleAdx , AOL, Rubicon, APPNexus, Openx, Merck Pharmaceuticals, The Zeno Group, Geico, Matomy Media, Branovate and much more. -
Digital Account Executive |Display | Mobile | ProgrammaticUsa Today 2014 - 2015Mclean, Va, UsResponsible for maintaining & growing current revenue of up to $3MM as well as fostering new revenue for consumer electronic categories and clients such as VIZIO, LG and Samsung in the digital display, mobile & programmatic space. -
Digital Account Manager - Advanced Tv Ad SalesRovi Corporation (Now Tivo) 2012 - 2014Responsible for maintaining a book of digital advertising business for 21 sales reps world wide including the UK and Canada as well as inventory planning. Compiled and entered all RFP requests from the client into our internal systems.
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Account Executive - Zagat Survey (Print)Google 2011 - 2012Mountain View, Ca, UsResponsible for maintaining & growing the ZAGAT SURVEY restaurant guide nationwide to major & local retailers such as Bloomingdale's, Gracious Home and Dean & Deluca. -
Account Service & Inventory Planning - Linear Tv Ad SalesTurner (Turner Broadcasting System, Inc) 2007 - 2011Atlanta, Georgia, Us
Caroline Burns Skills
Caroline Burns Education Details
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Ramapo College Of New JerseyCommunications Arts
Frequently Asked Questions about Caroline Burns
What company does Caroline Burns work for?
Caroline Burns works for Future
What is Caroline Burns's role at the current company?
Caroline Burns's current role is Digital Programmatic Advertising Sales & Strategy | Generating & Driving New Revenue Growth Through Innovative Campaigns.
What is Caroline Burns's email address?
Caroline Burns's email address is cb****@****pub.com
What schools did Caroline Burns attend?
Caroline Burns attended Ramapo College Of New Jersey.
What skills is Caroline Burns known for?
Caroline Burns has skills like Advertising, Public Relations, Account Management, Online Advertising, Microsoft Excel, Microsoft Office, Digital Advertising, Media Inventory Analysis, Tactical Sales Planning, Client Service Oriented, Television Advertising, Cable Television.
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