- Responsible for the annual marketing and sales plann;- Support and facilitate development and implementation of the business plan;- Meet marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions;- Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading - Manage community features such as user profiles, blogs, user generated and other viral content, achievements and forums by articulating the vision of the brand;- Responsible for planning and implementing strategies to achieve constant improvements in visitor and employee satisfaction.

- Responsible for advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.- Track product line sales and costs by analyzing and entering sales and expense;- Sales support by providing market trends, forecasts, account analyses, new product information; relaying customer services requests;- Research of competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; - Development of meetings and trade shows, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists- Responsible for planning and monitoring budgets by comparing and analyzing actual results with plans and forecasts.

- Public relations program, including internal and external publications (newsletters, client alerts, greeting cards, catalogs and brochures);- Advertising development and - design and place advertisements; negotiate contracts with media; work with design agencies on advertising campaigns;- Responsible for the annual marketing budget and monitor marketing-related expenses;- Responsible to create post-campaign tracking and R.O.I. as well as a more detailed campaign response analysis. Use analyses to design strategies for future campaigns;- Create customer profiles by demographic and behavioral characteristics- Track customer behavior such as response and product selection;- Provide trending and analysis of performance;- Conducts daily evaluation and verification activities designed to improve customer satisfaction and business performance.

- Provide marketing tracking and research information by collecting, analyzing, and summarizing data and trends;- Coordinate the production of a wide range of marketing communications;- Provide support for marketing events and exhibitions;- Write articles and promotional material for the company.- Assemble consumer rating reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations- Support sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and product capability booklets; compiling account and competitor analyses.