Caroline Coiffard Guyader Email & Phone Number

Nanterre, Île-De-France, France

San Francisco Bay Area

Supported French startups to establish themselves and, succeed in Silicon Valley by mobilizing the local ecosystem.Helped Silicon Valley players to understand the French ecosystem and to approach the French and European markets.Partnered with more than 600 startups, investors, ambassadors, mentors, and local public players to coordinate The French Tech ecosystem and develop a market mapping.Outlined a clear roadmap and set strategic direction to promote the French Tech brand and the value of the French talents to Silicon Valley players.

Nanterre, France

Management of 10 peopleSOCIAL MEDIA• Defined and created the global social media strategy for BNP Paribas Cardif and partnered closely with leaders and stakeholders across all the countries/business lines (sales/business development, legal, product...) to develop creative, thoughtful, and impactful stories to advance BNP Paribas Cardif values and carry through our brand image.CORPORATE COMMUNICATIONS/EDITORIAL• Managed new CEO taking up post by leading and shaping internal communications strategies for 10,000 employees in 35 countries.• Partnered closely with CEO to set up a new vision and deploy strategic plan to target new business opportunities and markets.• Created content for stakeholders: playbooks, user guides, and internal websites for project management resources.EVENTS• Developed event management strategy to amplify brand awareness, build community, engage attendees and accelerate business growth.• Identified cost-savings suggestions that streamlined workflow and elevated branding which resulted in 30% savings and improved visual identity.• Implemented new and innovative ways to deliver immersive experiences for decision-maker and target audience.

Paris Area, France

• Managed all external communications for BNP Paribas' Positive Impact programs and helped develop an internal communications strategy and ongoing programs to keep teams informed, inspired and connected to BNP Paribas' strategy, culture and values.• Launched a series of multiple and complex programs and key partnerships with the French media, MEDEF and the World Economic Forum in Davos.• Worked closely with Executives and cross-functional leaders across the company during the management of the financial crisis (supported message management to the senior leadership on internal and executive communications, advised and provided reputation counsel).• Led educational financial marketing campaigns to drive awareness and improve our brand image.

Paris Area, France

Managed around 30 events by year including budgets, marketing, contents, teams and logistics• Coordinated the Senior Management Seminars for 100 international CEO's of BNP Paribas, in different big cities throughout Europe• Organized the annual conventions of 2500 Global Executive Managers• Managed 3-day innovation conference for 2000 attendees

Paris Area, France

Managed events, product launches, seminars and coordinated all production teams andproviders for many clients, including Armani perfume, Ralph Lauren perfume, Sephora,Johnson & Johnson and other private clients

Bachelor Of Fine Arts - Bfa, Film/Video And Photographic Arts

Master Of Fine Arts - Mfa, Communications