Product Marketing Specialist
Current• Collaborates with sales and product management to execute effective marketing communications• Supports the Product Marketing Manager in establishing and evaluating marketing strategies • Travels to trade shows to support sales and enhance brand awareness• Interfaces with and maintain data in B2B marketing software and CRM • Develops and produces traditional and digital communications to enhance the JEOL brand and emphasize product capabilities• Monitors industry trends in digital marketing and maintains a working understanding of the JEOL product line and the market's competitive landscape