Nectar, Inc. is the parent company to Alchemy (FKA O’Donnell Learn) and ISG. Client relationship manager and project team leader working with innovative learning design company, responsible for managing customer experience and overseeing the success of projects with corporate clients and higher education institutions. (Started out as a contractor role, now full-time)• Builds positive relationships with assigned clients to promote retention and expansion.• Fosters strong rapport… Show more Nectar, Inc. is the parent company to Alchemy (FKA O’Donnell Learn) and ISG. Client relationship manager and project team leader working with innovative learning design company, responsible for managing customer experience and overseeing the success of projects with corporate clients and higher education institutions. (Started out as a contractor role, now full-time)• Builds positive relationships with assigned clients to promote retention and expansion.• Fosters strong rapport and a collaborative environment across Alchemy project teams driving accountability for on-time deliverables.• Assists colleagues in the creation and implementation of improved workflows with clients that reduce costs, raise quality and improve efficiencies.• Ensures and tracks client satisfaction through both qualitative and quantitative means. Show less

Under my direction, team executed the product marketing information process to ensure high quality and on-time product information feeds to all supporting systems and websites. In addition, team analyzed and maintained marketing data to drive data hygiene as it relates to marketing systems.• Team streamlined product information process resulting in a more efficient go-to-market workflow, improved customer-facing descriptions, and easier integration of updated branding and product… Show more Under my direction, team executed the product marketing information process to ensure high quality and on-time product information feeds to all supporting systems and websites. In addition, team analyzed and maintained marketing data to drive data hygiene as it relates to marketing systems.• Team streamlined product information process resulting in a more efficient go-to-market workflow, improved customer-facing descriptions, and easier integration of updated branding and product positioning• Worked collaboratively with technology partners to drive the successful implementation of strategic business systems in addition to rolling out marketing strategy: DOMO business management platform; Vidyard - video marketing platform & Product 360 – Product Information Management System • Team maximized Cengage product visibility on Amazon by instituting a program for enhancing product detail pages resulting in an improved customer experience related to digital products• Special Projects marketing leadership, liaison, and strategy work related to: Lead generation campaign frameworks, new product brand naming & awareness, customer digital class-test/preview program, and customer testimonial database development. Show less

Marketed the $21 million student-focused 4LTR Press brand of book/software products. Worked closely with product management on customer research (customer needs, focus groups), analyzing market trends, and product marketing plan; worked closely with sales partners to conduct sales presentations and customer workshops. Also tasked with creating and building initiatives aimed at increasing brand presence, collecting student feedback, building advocacy, and engaging increasingly important student… Show more Marketed the $21 million student-focused 4LTR Press brand of book/software products. Worked closely with product management on customer research (customer needs, focus groups), analyzing market trends, and product marketing plan; worked closely with sales partners to conduct sales presentations and customer workshops. Also tasked with creating and building initiatives aimed at increasing brand presence, collecting student feedback, building advocacy, and engaging increasingly important student customer segment. • Achieved 25% sales increase of 4LTR Press products through launch plans that included retention and growth strategies, a multi-channel campaign, and by closely partnering with salesforce.• Launched new initiatives including brand ambassador program (with social media element), customer insights program (video testimonials, focus groups, surveys, case studies) that helped sales, product, and marketing teams initiate and close business as well as direct future product development.• New programs helped drive key digital platform product sales with an 82% close rate at accounts that had campus ambassadors, virtual focus groups, or customized account-specific sales tools. Show less

Created and implemented company customer-facing event and conference strategy. Team planned live events (workshops, thought leadership), virtual events, and trade shows to grow customer database, drive customer engagement, and sales leads. Execution of strategy driven by marketing analytics and encompassed multi-touch lead generation campaigns, and close collaboration with event services and sales teams. • Oversaw live events focused on sales of key digital learning platform products; this… Show more Created and implemented company customer-facing event and conference strategy. Team planned live events (workshops, thought leadership), virtual events, and trade shows to grow customer database, drive customer engagement, and sales leads. Execution of strategy driven by marketing analytics and encompassed multi-touch lead generation campaigns, and close collaboration with event services and sales teams. • Oversaw live events focused on sales of key digital learning platform products; this focus contributed to the programs group achieving a 68% increase in number of pipeline opportunities.• Executed successful events including ‘Engage’ Thought Leadership Event ($3.2M closed business; cost $342K); Symposium for Political Science Professors ($1.1M closed business; cost $34K); Computing Instructors Partnership event ($1.3M closed business; cost $32K).• Restructured webinar program resulted in a 44% registration-to-attendee conversion rate.• Established metrics/KPIs and worked within marketing budget to deliver desired ROI. Show less

Managed the customer-facing Academic & Professional Division websites, eCampaign program and web promotions. Also responsible for the population and integrity of the product marketing database and functional requirements related to the sales and marketing CRM system.• Spearheaded the successful development/launch of product website/web catalog with enhanced search capability and SEO/CRM strategy resulting in increased customer access and site actions.• In collaboration with product… Show more Managed the customer-facing Academic & Professional Division websites, eCampaign program and web promotions. Also responsible for the population and integrity of the product marketing database and functional requirements related to the sales and marketing CRM system.• Spearheaded the successful development/launch of product website/web catalog with enhanced search capability and SEO/CRM strategy resulting in increased customer access and site actions.• In collaboration with product marketing executed strategic eCampaign programs utilizing an integrated lead generation strategy which resulted in higher open and click-through rates.• Led change in the marketing mix by improving the Product Marketing Team's understanding and utilization of customer-facing initiatives such as media marketing such as banner ads, content marketing and product demos. Show less

Managed team of Marketing Managers in addition to managing own product line. Coordinated marketing plans & activities for product lines which included print & digital products; executed marketing materials and elements such as value propositions and product messaging, competitive analysis & developing targets, advertising and promotion, direct mail, and email marketing. Created sales tools, guides, and presentation slides that helped sales team gain product & competitive knowledge as well as… Show more Managed team of Marketing Managers in addition to managing own product line. Coordinated marketing plans & activities for product lines which included print & digital products; executed marketing materials and elements such as value propositions and product messaging, competitive analysis & developing targets, advertising and promotion, direct mail, and email marketing. Created sales tools, guides, and presentation slides that helped sales team gain product & competitive knowledge as well as deliver sales presentations and product demos. In addition, presented at related association conferences, and worked with sales to develop prospects and customer relationships.• Managed $60 million portfolio. • Co-Marketing Manager of the Year. • Achieved portfolio goals multiple years. Show less

Conducted many of the same activities listed in the above role. Role Progression: Marketing Manager (1999-2001), Senior Marketing Manager (2001 – 2004).• As Senior Marketing Manager, managed one Marketing Manager in addition to managing own product line.• Received Marketing Manager/Co-Marketing Manager of the Year three times. • Achieved individual product portfolio goals multiple years.ADDITIONAL ROLES as Marketing Manager, Senior Marketing Manager, and Sales Representative… Show more Conducted many of the same activities listed in the above role. Role Progression: Marketing Manager (1999-2001), Senior Marketing Manager (2001 – 2004).• As Senior Marketing Manager, managed one Marketing Manager in addition to managing own product line.• Received Marketing Manager/Co-Marketing Manager of the Year three times. • Achieved individual product portfolio goals multiple years.ADDITIONAL ROLES as Marketing Manager, Senior Marketing Manager, and Sales Representative at Cengage and Pearson. Received Marketing Manager/Co-Marketing Manager of the Year three times. Commercial Account Manager and Regional Sales Manager roles at FedEx Office (formerly Kinko’s). Account Manager at Kendall Healthcare. Show less